Friday, June 13, 2014

NARS: Opens it's Sixth Free Standing Boutique at Caesars, Las Vegas

Fellow NARSissists!

NARS Cosmetics is excited to announce the opening of its sixth free-standing boutique, located at the luxurious Forum Shops at Caesars in Las Vegas. The 1200 square-foot boutique features sharp lines and modern amenities with a luxuriously sleek design conceived by Founder and Creative Director Fran├žois Nars in conjunction with Fabien Baron, of New York design firm Baron & Baron.

LOCATION: 3500 South Las Vegas Blvd, Las Vegas, NV

TELEPHONE: 702.749-1525

FEATURES to be super excited about:

 Located at the “Shopping Wonder of the World,” the NARS Las Vegas Boutique is set among some of the biggest and most luxurious stores in the world at The Forum Shops at Caesars Palace

 1200-square-foot retail space featuring stark white walls with accents and fixtures which are reminiscent of the brand’s signature packaging

 Sharp lines and clean mirrored surfaces are met by white flooring in a chevron pattern

 The luxurious yet inviting space features an expansive sales area, makeup stations and an exclusive VIP area

 The VIP area includes decadent moldings, a bookcase with Francois Nars’ books including Faery Lands and Makeup Your Mind Express Yourself, two make up stations and a seating area for guests

 Technique-focused sales area includes curated product collections with NARS artists and interactive digital touchscreens for customers to learn NARS’ signature complexion and cheek techniques

 As a part of the user experience, customers will also have the chance to “spin to win” a deluxe sample on the digital slot machine which was specially created for this boutique

 The sales area features a double height ceiling with striking extra large LED screen (11 x 6 feet) featuring rotating short films created by NARS

 Elevated mirrored podiums showcase the latest launches and featured products while linear lighting details accentuate the architectural features of the space

 6 permanent makeup stations with full height mirrors and integrated lighting

 High-gloss white corian display table offers a clean presentation that is easy to navigate; bold colors contrast the stark white environment

 Boutique cash wrap in a red, high-gloss lacquer – the same shade as the brand’s iconic Jungle Red Lipstick

 Linear lighting details accentuate the architectural elements of the space

 Boutique makeup artists personally trained by Fran├žois Nars

 Music mix created for the boutique by renowned French DJs Les Jumeaux

 Unique 413 BLKR products –named for the first NARS boutique– to be sold at this location as well as Nars Cosmetics Online.

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