THE NEW AUGMENTED-REALITY NAIL POLISH TRY-ON APP FROM SALLY HANSEN: LIVE, 3D AND FIRST TO MARKET
ManiMatchTM DELIGHTS USERS WITH NEW INSTANT-SCAN TECHNOLOGY, 3D AUGMENTED REALITY TRY-ON OVER 200 SALLY HANSEN SHADES AND PERSONALIZED RECOMMENDATIONS IN REAL TIME
NEW YORK, NEW YORK. Building on next-generation augmented reality technology, Sally Hansen the #1-selling nail color and nail care brand in the US is transforming the shopping experience with the new ManiMatchTM mobile app.
Choosing the perfect shade is traditionally both the most fun and the most difficult aspect of shopping for nail color; consumers surreptitiously dab color onto a single or several nails to approximate how given shades might look on their hands in relation to skin tones, mood or outfit.
“The innovative technology uses bespoke skin tone analysis and an algorithm to map the hand.” – says Kristen D’Arcy, Global Digital Vice President. “It tracks the individual nuances of the user’s hands, analyzes skin tone, finds the nail beds, and photo-realistically simulates our nail polish shades, with shine: the finished manicure appears instantly on the user’s hand. ManiMatchTM generates shade suggestions across all Sally Hansen’s product lines, including Miracle Gel, Complete Salon Manicure, Insta-Dri and Xtreme Wear, so users can easily navigate and experience every color they desire.”
The launch of this app coincides with the release of the new Miracle Gel® Top Coat and new fashionable shades. Available for download for free on iOS platforms when it launches September 2015 (and select Android devices later in fall), ManiMatchTM is poised to revolutionize nail color shopping, both in store and ecommerce.