CLARK’S BOTANICALS PARTNERS WITH AMERICAN AIRLINES AND COLE HAAN TO BRING LUXURY TO THE SKIES!
LOS ANGELES & NEW YORK – Clark’s Botanicals has partnered with American Airlines, the world’s largest airline, and fashion brand Cole Haan to create an elevated travel experience with a new collection of amenity kits. This is the first time American Airlines has partnered with a fashion and lifestyle brand to design and create an amenity kit.
“I’m so thrilled to partner with American Airlines and Cole Haan for this exciting initiative,” says Clark’s Botanicals founder and CEO Francesco Clark. “It’s a great way for consumers to discover—and experience—the incredible
benefits of the line, all while in the comfort of a roomy first class seat.”
The Clark’s Botanicals / Cole Haan kits will be available on domestic transcontinental first class flights, and will feature a custom envelope-style bag inspired by the Cole Haan ZerøGrand collection. The bags come in six different colors, and will feature exclusive travel sizes of: Clark’s Botanicals Smoothing Marine Cream, Ultra Rich Lip Balm, a Moisturizing Hand Cream and Refreshing Hand Wipe (both of which are exclusive to the kits), as well as a toothbrush, toothpaste, eyeshade, socks, and ear plugs. In addition, each kit will also contain an incentive card to shop at clarksbotanicals.com and receive a special value against any full size purchase, as well as $75 towards a future Cole Haan purchase.
“We’re investing billions of dollars to customize and elevate the travel experience for all of our customers, and we know our premium flyers are looking for a refined and modern experience when it comes to airline service, right down to the amenity kits for long flights,” said Fernand Fernandez, American’s Vice President–Global Marketing. “We want to set ourselves apart from the competition, so this year we teamed up with four amazing American brands to offer a variety of amenity kits for each premium cabin in a bag they’ll want to reuse.”
“American Airlines flyers represent some of the most progressive business people in the world. Cole Haan is one of the most progressive and innovative brands. We could not be more honored to join this partnership of great American brands,” said David Maddocks, Chief Marketing Officer and General Manager of Business Development at Cole Haan.
American is improving the customer experience with more than $2 billion in planned improvements to provide customers a superior travel experience around the world. To date, the airline is investing in fully lie-flat seats; international Wi-Fi; more in-flight entertainment options and power outlets; a new, modern design for Admirals Club lounges worldwide; and an upgraded assortment of complimentary healthy food, cocktails and more. For information on American’s
investments, please visit aa.com/elevatedescape and follow the conversation at #amenitykit.