Friday, January 22, 2016

New Gender- Neutral Fragrance: FRANKIE by Ariana Grande

ARIANA AND FRANKIE GRANDE INTRODUCE A LIMITED EDITION FRAGRANCE FOR ALL!





FRANKIE by ARIANA GRANDE

Vibrant. Energetic. Next Level.

New York, NY (January 2016) –

Actress and internationally acclaimed pop superstar, Ariana Grande, and sibling social media phenomenon, Frankie Grande, announce the launch of their limited edition shared fragrance, FRANKIE by Ariana Grande. In partnership with prestige industry leader, LUXE Brands, this must-have exclusive fragrance takes irresistible to the next level, embodying the powerhouse energy of sibling duo Ariana and Frankie Grande.




Ariana captivated her fans with her first fragrance, ARI, which debuted in September 2015 and quickly cemented her status as a beauty industry maven with one of the top prestige fragrance launches of 2015! In celebration of the New Year, Ariana turned to her best friend and social phenomenon sibling, Frankie, to collaborate on creating something unique and fresh that can be shared with both of their loyal fan bases, no matter if you are male or female.

FRANKIE by Ariana Grande is a celebration of the loving and lively relationship between the celebrity duo. This limited edition scent embodies their unique and authentic personas with a fresh take on fruity and musky notes for a truly irresistible pairing. Following in the footsteps of the artist’s first venture into fragrance, FRANKIE by Ariana Grande takes the pair’s energetic love for their fans to another world. By releasing a gender-neutral fragrance, it really is something for everyone: a universal love.

Launching my debut fragrance ARI in 2015 was a dream come true, it was AMAZING to smell it on all my fans while I was on tour and hear all about how much they love it! I’m thrilled to kick off 2016 with a special limited edition fragrance, FRANKIE--a shared fragrance for ALL! My brother Frankie is my best friend. When we’re together we have the best time and can’t stop laughing. We thought, let’s change the game this Valentine’s Day and get everyone involved, creating a fresh new scent that EVERYONE can wear! I really love how it smells…it’s energetic, sexy and so addictive. We LOVE the bright silver metallic bottle…now everyone can shine bright like a Frankie!” ​ - Ariana Grande

YASS! A Grande fragrance for all! I am beyond excited about our new fragrance FRANKIE! I absolutely love Ari and was thrilled with the idea of creating an original scent with my amazing sister, Ariana. We wanted to spice it up for Valentine’s Day and come out with a new fragrance for ALL. YES! Him, her and everyone can spray ALL DAY and share the love! And I’m obsessed with this scent…it has a fresh, playful and sexy little personality… Now you can shine bright like a Frankie and smell bright like a GRANDE!” - Frankie Grande

THE FRAGRANCE

​This sexy and energetic fragrance opens with a burst of sparkling fruits, while powerful wild orchid and blonde woods ignite a powerful energy that invites you in. The seductive dry down of creamy musks and warm woods leaves you with an irresistible trail that keeps them wanting more.

Fresh it Up

Notes: Pink Pepper, Pear, Apricot

Wild at Heart

Notes: Wild Orchid, Cedar Wood

Sexy Back

Notes: Sandalwood, Musks, Sugar Crystals

THE DESIGN

FRANKIE by Ariana Grande takes an edgy twist on Ariana’s debut fragrance with an ultra-modern, silver metallic finish. The fragrance design offers a sleek appearance for all, complete with a lux removable black pom-pom; making this the winter essential for everyone’s dresser.

The carton complements the bottle, keeping the chic and upscale image of the fragrance, with raised black and white block lettering detailing FRANKIE by Ariana Grande on all surfaces. The overall aesthetic is simple and classic, appealing to each and every eye.

The Eau de Parfum comes in one size: 1.7oz/50ml for SRP $49.00; available only for a VERY LIMITED TIME at the end of January 2016 exclusively online at select US prestige retailers including: ULTA.com, Macys.com, LordandTaylor.com, and in stores at Stage and Shoppers Drug Mart in Canada.

1 comment:

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