L’Oréal Paris Launches New Campaign: #WorthSaying

Announcing a new L’Oréal Paris campaign – called #WorthSaying – launching during this weekend’s Golden Globes awards. It is designed to propel the cultural shift happening around red carpet conversations and encourages women on the carpet – and off – to share words they believe are worth saying. 

The night of the Golden Globes, the brand’s powerhouse roster of celebrity spokeswomen, which includes Julianne Moore, Karlie Kloss, Eva Longoria, Frieda Pinto and Liya Kebede, along with brand experts and social influencers, will band together as catalysts for change and spark dialogue by putting forward their own words #WorthSaying on Twitter. 

Women everywhere are invited to take part in the conversation on Twitter during the broadcast on Sunday, January 10, 2016 from 5:00pm EST – 11:00pm EST by tagging @LorealParisUSA and using #WorthSaying.

L’Oréal Paris believes women’s lips can be bold in more ways than one. For the first time, L’Oréal Paris is leveraging its red carpet authority and broadcast sponsorship of the 2016 Golden Globes to go beyond beauty with the launch of the #WorthSaying campaign.

The campaign is rooted in the brand’s iconic tagline  “Because You’re Worth It” and the belief that all women have something worthy to say. The brand recognizes the importance of the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible. In fact, according to new research from the brand, 3 in 4 women agree that powerful and motivating language makes them believe they can accomplish whatever they set their mind to, and the majority of women agree that powerful and motivating language gives them a stronger sense of self-worth.

Via a live social command center, the brand will purposefully spotlight and amplify the meaningful sentiments women are expressing on the red carpet and in social media by selecting posts and sharing them on L’Oreal Paris’ social platforms and in digital advertising, further elevating women’s voices.

The campaign also will debut customized television billboards, banner ads and online videos, all in an effort to inspire women to join the #WorthSaying conversation and further elevate women’s voices to an unprecedented level.