Editor in Chief, Linda Wells, explained yesterday morning on “TODAY” that in order to win one of these highly coveted awards, products must “be really innovative” and “have to do something that has never been done before,” which explains why Custom Cover Drops was chosen. The product was highlighted as a top winner in a first look feature, with the complete Best of Beauty winners being announced later tonight.
Kylie Jenner has also proclaimed her love for the Custom Cover Drops
If the Allure recognition hasn’t convinced you enough that this product is a serious must-have, Kylie Jenner revealed last week that she uses Custom Cover Drops. On her new #1 app on iTunes, Kylie breaks down her beauty routine and features Custom Cover Drops as one of her essentials to achieve her flawless skin. With just a few drops of these pure pigments into her favorite moisturizer or serum, Kylie’s skin transforms into the enviable complexion we can’t get enough of.
Cover FX Custom Cover Drops
Custom Cover Drops are pure pigments that allow you to customize any product in your beauty regimen and control the level of coverage. Custom Cover Drops can be mixed with anything liquid – moisturizers, serums, oils, primers, foundations, tinted moisturizers and more – to turn them into custom makeup. These revolutionary drops feature Flash Fusion™ technology, so as soon as you drop, everything but the pure pigment flashes off, weightlessly transforming your favorite beauty product in the palm of your hand. The pigments are coated with Lecithin, which is biochemically similar to skin, smoothing the pigment particles so they spread easily. It’s simple to use – just place your usual product into the palm of your hand, DROP in Custom Cover Drops, MIX with your fingertips and TRANSFORM into perfect customized coverage, from a sheer tint (1 drop) to a full coverage foundation (4 drops).
Price: $44, Available in 25 shades at Sephora, Sephora.com and CoverFX.com
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