This site is dedicated to all of my fellow beauty lovers that feel the same way I do regarding new beauty launches, collaborations, color forecasting, etc. It's simply addicting. I dedicate this site to all of you that share the same feeling that beauty is our addiction. My hope is that my words inspire you to try something new and find beauty everywhere life takes you. Thank you for stopping by and enjoy the journey.
All month long we are celebrating the launch of our newest collection, Bella Eyes Gel Powder Eyeshadow, by featuring a different shade daily. Each day, for 30 days, you are challenged to answer our color question — get it right and you may win the shade of the day! We will select up to 300 random winners a day, so be sure to come back every day from September 2nd to October 1st.