Friday, August 1, 2014

Beautypress: All Aboard and Learn of New Brands!

As I watched my friends, via Social Media, get on board the ZEPHYR Yacht....I knew I would still cover the event even if I wasn't physically on board! I saw these great gloves that protect your hands from UVA/UVB lights that especially struck a chord with me as I know many friends ask about skin cancer or their aging hands and the correlation of the light systems in a lot of nail salons.

Just a few days ago, a very special and unique press event took place late afternoon on the Hudson River. Cruising with the Zephyr Yacht from the fleet of New York Water Taxi, 150 beauty editors had a chance to take in magnificent views of Manhattan, enjoy cocktails and the company of brands to network with.

Gabriele Fuchs, CEO and Founder of the international PR Network welcomed the idea saying “To celebrate our 5th anniversary of beautypress in the US, we wanted to celebrate in a unique location and offer the opportunity for brands, press and retailers to enhance or refresh existing contacts in the cosmetic cosmos. Partnering with the Zephyr seemed like the perfect way to do this.”

Cruising the Hudson with fantastic water views of the city and of the Statue of Liberty, the breezy and open atmosphere set the scene for a truly unique networking event. 7 exclusive brands displayed their latest launches to editors of top magazines, online media, freelancers and beauty bloggers. For the first time a handful of selected retailers were welcomed on board to discover new brands and concepts of products that are ready to hit the shelves.

For this special occasion a cocktail, the Brighton Beach Sea Breeze, was created by Sorel with a Hibiscus Liquor, Vodka, Copra Coconut Water, Pomegranate Juice and Water (1 0z of each ingredient).

Sue Phillips, President of CEO of Scenterprises exhibited at the Summer Sunset Sail and described it to be, “A perfect setting for meeting editors face to face. We had a good response from the contacts who attended and also some of the retailers we met.”

Alina from Happy Hands stated, “We were very happy to be onboard and meet such great editors.”

Ty from said, “The best part of my night was receiving a personalized beautypress fan that is perfect for my hot subway station commutes.”

Exhibitors included:

Circle Line Downtown (@circlelinedwtn)
Whether you’re looking for a milestone celebration, corporate outing or a unique holiday party, you are certain to leave a lasting impression on all of your guests aboard a cruise along the New York Harbor on the ZEPHYR Yacht!

Elke Von Freudenberg (@ElkeVonF)

NYC Celebrity Eyebrow Specialist decided to take a natural route to brow growth with her trio of products-the Brow Scrub, Brow Serum, Brow Smooth.

Happy Hands (@originaluvglove)
Slip on a pair of these yellow beauties and turn back the hands of time with, “Happy Hands”, The Original UV Nail Glove.

Measurable Differences (@MeasurableDiffe)

Measurable Difference™ provides head to toe beauty solutions for the modern woman. Our cutting-edge formulations help to enhance our customer’s natural beauty all while saving them time and money.

Primp and Polish (@_primpNpolish)
Specializing in decadent nail art, and with three locations nestled in the heart of Williamsburg (including another soon-to-be open location in Greenpoint), Primp & Polish is quite simply reinventing the salon experience.

Scenterprises (@scenterprises) Is the first national company to offer CUSTOM FRAGRANCES for men, women, groups, Corporate Team-building, Bridal Showers, Bachelorette parties and more! Ideal for all occasions.

The Fragrance Group @FragranceGroup
Is an exclusive distributor of prestige fragrances whose brand portfolio includes: Tiziana Terenzi, a 3rd generation Italian candle brand that boasts scents inspired by the travels of their creator, Paolo Terenzi, and are available at Barney’s New York

Londontown (@londontownusa)
LONDONTOWN began as a revolutionary 5-step nail treatment system that strengthens, hydrates and restores weak, brittle nails.

180PRO (@zotosprofesh)

Zotos Professional announces the debut of 180PRO. Designed to mend particularly traumatized tresses, the system is proven to target hair’s worst breaking points, and repair up to 2 years of hair abuse.*

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