Rimmel London's New Stay Matte Campaign featuring Zhavia Ward

My house loves ZHAVIA so much as we watched her flourish on "The Four." She embodies a bold and beautiful spirit who knows who she is and I am thrilled that Zhavia is heading this campaign. 

 Makeup artist Karl Sanchez, worked with Singer and songwriter Zhavia Ward on Rimmel London’s new Stay Matte campaign. The campaign idea came to life when it was learned that Zhavia was a huge fan of Rimmel London; the campaign will include a video showcasing how Stay Matte fits into Zhavia’s daily routine and feature her second single “Deep Down.” 

Read below to find a full breakdown of Zhavia’s makeup look!

Who: Zhavia on the set of Rimmel London’s latest campaign for Stay Matte

How To Get The Look:

Face

Karl applied the Rimmel London Stay Matte Foundation and Rimmel London Stay Matte Concealer in Zhavia’s shade, Vanilla and then applied the Rimmel London Maxi Blush in Sweet Cheeks to give her some color to her cheeks.

Eyes

Using the Rimmel London Magnif’Eyes Eyeshadow Palette Nude Edition, Karl darkened the crease with the 10th shade. He used the 8th shade in the palette to smoke out the outer corner and under the eye to intensify and applied the 3rd shade on the eyelid. Karl then used the 1st shade and applied to the inner corner of the eye to act as a highlight. He finished off the eye look by applying Rimmel London Exaggerate Eye Definer to create a winged look and to slightly smoke the eye and topped off the eyes by applying Rimmel London Scandal’eyes WOW Wings Mascara.

Lips

He finished off the look by applying a touch of color to the lips with Rimmel London Stay Matte Liquid Lip in "Be My Baby" followed by a clear lip gloss.

Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Get The Look App available on iTunes and Google Play.

New from Rimmel London: Insta Duo Contour Stick

I wear a lot of products from Rimmel London and have been very happy with their variety of beauty categories. Not only are they affordable but they are wonderfully well pigmented.

Get insta-beauty with the newest addition to the Rimmel London makeup collection—the Insta Duo Contour Stick! This game changer will highlight and shape your features instantly.

RIMMEL LONDON INSTA DUO CONTOUR STICK ($6.99)

Swipe and blend, that’s all you need to do with RIMMEL LONDON INSTA DUO CONTOUR STICK. Regardless of where you are, keep this portable duo on hand to define and highlight your features.

Formula & Benefits: Selfie approved formula, Dual sided applicator, Ultra-smooth formula, available in three duos to work with your skin tone. 

Available Shades: Light, Medium and Dark

Get The Look: Rita Ora

Celebrity Makeup Artist Kathy Jeung worked with Rita Ora for last night’s Billboard Music Awards – below is a breakdown of the look! Kathy used Rimmel London’s brand new Stay Matte Liquid Lip Colour to get Rita’s nude matte lip, it’s available now exclusively at Ulta.com!

Who: Rita Ora at the 2017 Billboard Music Awards

The Inspiration: Rita wore a black and white, crystal and lace dress by Francesco Scognamiglio. Kathy was inspired to pick up on the accents of the dress by going with smoky eyes with silver & gunmetal accents and shimmery highlights on the skin.

How to Get the Look:

Lips

Kathy lined Rita’s lips using Rimmel London’s Exaggerate Lip Liner in Innocent to give added shape and staying power. She finished off the lips by applying Rimmel London’s brand new Stay Matte Liquid Lip Colour in Latte To Go.

Skin

Kathy applied Rimmel London Stay Matte Primer all over Rita’s cleansed face to create a smooth mattifying canvas for makeup. She then applied Rimmel London Match Perfection 2 'n 1 Concealer in shade Light with her ring finger in a tapping motion underneath Rita’s eyes, erasing dark circles. Kathy applied Rimmel London Stay Matte Liquid Mousse Foundation in Sand with a flat foundation brush in broad strokes over Rita’s face, and blended with a damp sponge, giving Rita a sheer, natural looking matte finish. Kathy set the foundation with Rimmel London’s Stay Matte Long Lasting Press Powder, helping to keep Rita’s forehead, sides of the nose and cheeks shine-free.

Cheeks

Kathy used Rimmel London Kate Moss Sculpting & Highlighting Kit in Coral Glow to highlight the tops of Rita’s cheekbones, above her jawline and down length of her nose. She contoured the hollows under her cheekbones, just under her jawbone and under her chin using a narrow wedge brush and applied the blush using a rounded brush on the apples of her cheeks and extended towards temples.

Using a large fluffy brush, Kathy dusted Rimmel London’s Natural Bronzer in Sun Bronze along Rita’s hairline, temples, cheeks and under her chin. She also blended into the face to soften the contour.

Eyes

Kathy applied the beige shade of the Rimmel London Magnif'Eyes Shadow Contouring Palette in Grunge Glamour all over the eyelid to brow bone as a base color and browbone highlighter. She highlighted the crease and lower lash line using the grey shadow. Using a thin brush, Kathy added the silver color shadow along and above smudged black line. She lined Rita’s eyes using Rimmel ScandalEyes Bold Liquid Liner with its unique soft pointed applicator, to draw a medium line along Rita’s lashes, then subtlety blending and smudging with black shadow from the Rimmel London Magnif'Eyes Shadow Contouring Palette in Keep Calm & Wear Gold. Kathy then used Rimmel London Magnif’Eyes Eye Crayon Due in Witness White to smudge the area around the inner corners of the eyes. To finish the eyes, she applied Rimmel London’s brand new volumizing, clump-free Shake It Fresh Mascara to lengthen and thicken Rita’s lashes.

Brows

Kathy gave Rita a strong brow, using Rimmel London Brow Shake Filling Powder in Brown. She then used Brow This Way Brow Styling Gel in Clear to keep stray hairs in place.

Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Get The Look App available on iTunes and Google Play. Rimmel London’s new Shake It Fresh is available now at Target.com and Rimmel London’s Stay Matte Liquid Lip Colour is available exclusively at Ulta.com.

#EdgeYourLook #RimmelRebel @RimmelLondonUS

Instant Beauty Fixes from Rimmel London and Sally Hansen

Looking for an instant fix for spring? Search no further, Sally Hansen and Rimmel London have you covered from head to toe. Get instantly flawless with Rimmel London’s newest launches—the Insta-Flawless primer, Insta Flawless Skin Tint and Insta Flawless Fix and Matte Setting powder will prep your skin perfectly while the Sally Hansen Airbrush Legs will get you glowing in no time.

Finish off your flawless look with fabulous vibrant nail colors from the Sally Hansen Color Therapy Line that will really stand out against your new glow.

NEW! Rimmel London Insta Flawless Primer ($6.47)

Brightens skin tone while giving a natural looking glow. Apply under foundation to prolong wear of makeup.

NEW! Rimmel London Insta Flawless Skin Tint ($6.99)

More than just a primer, this clever complexion-enhancer helps perfect and protect skin, visually erasing signs of fatigue and giving a natural-looking radiant glow.The ultra- lightweight moisturizing formula leaves skin hydrated for up to 24 hours while SPF 15 helps to protect against UV rays.nstaFlawless has a super-smooth texture that leaves a light, velvety veil on your skin. Wear it alone for a gorgeous radiant finish, or under foundation to boost the wear of your makeup. Choose from two shades that suit a vast array of skin tones: #006 Light/Medium for lighter skin tones and #007 Medium/Dark for olive to darker complexions.

NEW! Rimmel London Insta Flawless Fix & Matte Setting Powder ($6.47)

This smooth and lightweight formula controls shine and sets foundation with a matte finish. Apply with a powder brush over foundation or bare skin.

Sally Hansen Airbrush Legs Spray ($13.99)

Now you can give your legs a makeover in seconds with Airbrush Legs. No sun. No salon. No streaks. Just flawless-looking, irresistible, sexy legs. This lightweight leg makeup, enriched with Palmaria Extract, enhances coverage of freckles, veins and imperfections so legs look and feel silky, smooth and sexy. Comes in 5 shades to match any skin tone-Fairest Shade, Light Glow, Medium Glow, Tan Glow and Deep Glow.

Sally Hansen Color Therapy Nail Color ($8.99)

The patented argan oil formula fuses intensive nourishment and instant moisture for healthy looking nails.Up to 10 days of fade-proof, chip-resistant wear.

Available in 38 stunning shades. Shown below in Haute Springs, Slicks and Stones and Reflection Pool

Spring 2017: Pastels Are In!

Spring is here, yet on some days in NYC, you could hardly believe it to be true! I have rounded up some beauties from both Rimmel London and Sally Hansen to at least make you feel warm and pretty in pastels. Rimmel London: From the Kate Moss Nude’s Collection, these beautiful neutral pastels will add just the right amount of spring to your lips! Shown in shades 40 and 41 Price: $5.79 From the new Oh My Gloss Oil Tint Collection, this baby pink gloss will get your lips Easter Ready in no time! Price: $5.99 Sally Hansen: Nail it! for Easter and Springtime with these beautiful shades from Sally Hansen’s innovative Nail Color Collections! Color Therapy ($8.99): Shown in Rosy Quartz and Shea Dream Miracle Gel ($9.99): Shown in Little peony, b-girl, Crème De la Crème and Sweet Tea Insta-Dri ($4.96): Shown in Pink blink and Leaping Lilac Complete Salon Manicure ($7.99): Shown in What in carnation, Jaded and Pardon My Garden

New from Rimmel London: Magnif'Eyes Eyeshadow Palettes

It will be up to you whether you want really bold or natural looking eyes, yet Rimmel London has got you covered either way with these new palettes!

Rimmel Introduces New Magnif’Eyes Eye Contouring Palette: 12-Pan All-in-One Eyeshadow, Liner & Highlighter Kit

Get ready to take your eye-look from day to night! Rimmel introduces new Magnif’Eyes Eye Contouring Palette, a twelve-pan all-in-one pressed eyeshadow, liner and highlighter kit. Now it’s easy to create endless contoured eye-looks, just like a beauty pro.

Rimmel has put everything you need for multi-dimensional eye looks in one handy kit. A spectrum of stay-true shades with a soft, double-ended applicator.

The line-up is a mix of twelve high-shimmer and matte shadows, which offers the perfect complementary colour range for infinite creations. Sculpt, shade and define your eyes to create day to night, and nude to daring looks. The beautifully blendable, ultra-smooth powder can be used on the lid, in the crease of the eye and as a liner to enhance and magnif’eye your eye color and shape. The non-crease, non-fade formula has serious staying power for eyes with lasting impact.

With three on-trend shade combos to choose from, there’s a kit for every Rimmel girl:

Keep Calm & Wear Gold offers a molten mix of gold and copper hues with pale taupes to highlight and rich coffee and grey blue colors to define. Ideal for an edgy-elegant daytime eye. Or build-up the drama to create shimmering party looks.

London Nudes Calling spans an array of warm blush tones from beige through tawny to taupe to rust and plum. It’s easy to create a multitude of wear-anywhere nude eye-looks that look natural or intense.

Grunge Glamour is the perfect palette for a sultry smokey eye. Neutral greys and browns are set against fierce, bronze and pewter hues for irresistible eyes. Be as subtle or as bold as you dare.

Presented in a chic transparent case, Magnif’Eyes Eyeshadow Palette has a contemporary look. The lid is see-through to reveal the full array of shades inside as well as two duo sponge applicators.

Get creative! Design limitless eye-looks to take you from day to night with a single kit, with Magnif’Eyes Eyeshadow Palette. Get the London look.
Price: $7.99

Hot Trend: RED from Sally Hansen and Rimmel London

Oh, yes! One of my very favorite looks is wearing a bold red lippy and with fall in full swing, let Sally Hansen and Rimmel London get you “RED-Y” for the season with the hottest shades of red. Candy Apple Red is a huge trend for fall, allowing you to be bold with your nails and lips with any shade you choose.

Please see below for some great options for nails from the Sally Hansen Complete Salon Manicure and Miracle Gel Lines and some great options for the perfect red lip from Rimmel London. Nothing says fall like a bold shade of RED!

Sally Hansen Miracle Gel in Red Eye, Redgy,

Off With her Red and Rhapsody Red

Sally Hansen Complete Salon Manicure in Red My Lips 

and All Fired Up

NEW! Rimmel London Lasting Finish Lipstick by Kate

 in Muse Red and Idol Red 

 (From the new Kate Anniversary Collection, celebrating 15 years of partnership between Rimmel and Kate Moss)

 

Rimmel London Only 1 Lipstick in Best of the Best

Rimmel London Oh My Gloss! in Rebel Red