Profusion Cosmetics Now Available at Target

Profusion Cosmetics is an independently owned brand started in California with over 20 years of experience. 

Profusion Cosmetics has certainly mastered the art of creating visually pleasing palettes. These are quality cosmetics at affordable prices beauty peeps! They are fun and easy to use and I started playing with the products as soon as they arrived. What is truly wonderful is that each palette is created for every skin tone, age, gender, skill level and budget. When you buy from Profusion Cosmetics, you are buying products that can suit everyone. That is a huge selling point for me as I love the idea of inclusivity. 

 

The brand is committed to creating professional-grade cosmetics made with rich-pigments and leading-edge formulations. Profusion takes dedicated time to innovate and perfect each product from concept to creation, while ensuring that all SKUs meet the needs and desires of consumers, inspiring everyone from aspiring makeup artists to seasoned cosmetics aficionados. Each palette is beautiful and fun, making it an essential to spice up your daily makeup routine!

You can find Profusion Cosmetics at Target, Target.com and ProfusionCosmetics.com. The collections range from $4.99 to $19.99.

New from Rimmel London: Magnif'Eyes Eyeshadow Palettes

It will be up to you whether you want really bold or natural looking eyes, yet Rimmel London has got you covered either way with these new palettes!

Rimmel Introduces New Magnif’Eyes Eye Contouring Palette: 12-Pan All-in-One Eyeshadow, Liner & Highlighter Kit

Get ready to take your eye-look from day to night! Rimmel introduces new Magnif’Eyes Eye Contouring Palette, a twelve-pan all-in-one pressed eyeshadow, liner and highlighter kit. Now it’s easy to create endless contoured eye-looks, just like a beauty pro.

Rimmel has put everything you need for multi-dimensional eye looks in one handy kit. A spectrum of stay-true shades with a soft, double-ended applicator.

The line-up is a mix of twelve high-shimmer and matte shadows, which offers the perfect complementary colour range for infinite creations. Sculpt, shade and define your eyes to create day to night, and nude to daring looks. The beautifully blendable, ultra-smooth powder can be used on the lid, in the crease of the eye and as a liner to enhance and magnif’eye your eye color and shape. The non-crease, non-fade formula has serious staying power for eyes with lasting impact.

With three on-trend shade combos to choose from, there’s a kit for every Rimmel girl:

Keep Calm & Wear Gold offers a molten mix of gold and copper hues with pale taupes to highlight and rich coffee and grey blue colors to define. Ideal for an edgy-elegant daytime eye. Or build-up the drama to create shimmering party looks.

London Nudes Calling spans an array of warm blush tones from beige through tawny to taupe to rust and plum. It’s easy to create a multitude of wear-anywhere nude eye-looks that look natural or intense.

Grunge Glamour is the perfect palette for a sultry smokey eye. Neutral greys and browns are set against fierce, bronze and pewter hues for irresistible eyes. Be as subtle or as bold as you dare.

Presented in a chic transparent case, Magnif’Eyes Eyeshadow Palette has a contemporary look. The lid is see-through to reveal the full array of shades inside as well as two duo sponge applicators.

Get creative! Design limitless eye-looks to take you from day to night with a single kit, with Magnif’Eyes Eyeshadow Palette. Get the London look.
Price: $7.99

New from N.Y.C NEW YORK COLOR: Demi Lovato's "LOVATICS COLLECTION"

INTRODUCING DEMI LOVATO’S CAPSULE “LOVATICS COLLECTION” WITH N.Y.C NEW YORK COLOR THAT WILL HAVE LOVATICS FEELING CONFIDENT

What’s wrong with being N.Y.C NEW YORK COLOR confident?

Lovatics can now bring out their inner beauty and look like a star with Palette Eye Shadow, Lip & Cheek Tint, Mascara & Eyebrow Liner created exclusively by Demi Lovato. 

As N.Y.C NEW YORK COLOR’s ambassador since January 2015, Demi Lovato is celebrating her first anniversary by launching the highly anticipated “Lovatics Collection,” as a thank you to her loyal fans, the Lovatics.

Demi seamlessly manages to emulate her cool and fashionable lifestyle through the collection allowing fans the ability to create their own unique city approved looks. 

“I am so excited to share my first makeup line with N.Y.C NEW YORK COLOR. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.

The new fashionable Lovatics by Demi Eyeshadow Palette ($4.99) features 12 nude shades and allows you to channel Demi’s confidence all while showcasing your natural beauty. Your eyes will look naturally effortless with the Natural shades. 

Lovatics by Demi Lip and Cheek Tint ($3.99) will have you blushing because of its’ unique see-through texture and color. Go ahead, apply two strokes on the apple of your cheek with a brush or your fingers and blend it in for an instantly upbeat look. Then apply on your lips, adding more coats to build color to create a bolder, sexier look. You will radiate as the long lasting formula adapts to your unique skin tone, matching your cheek and lips without missing a New York minute. N.Y.C NEW YORK COLOR by Demi Lip and Cheek Tint comes in these four seductive shades: 001 Cheeky Pink, 002 Cheeky Red, 003 Cheeky Strawberry, 004 Cheeky Berry

   

No collection is complete without Mascara. Up to 11X more volume and up to 64% more length will have you shouting for a Broadway encore. Get iconic length, extreme volume and Demi’s seduction in one stroke with the exclusive shaped Dual-Fiber Brush. The brush’s small and rigid black bristles catch and reveal even the smallest unnoticeable lashes, while long and flexible red bristles instantly pump up the volume lifting the curtain on your lashes. A high wax formula enriched with beeswax to build volume and carnauba wax further enhances your lashes for the stage. Lovatics by Demi Volume & Length Mascara ($4.99) is available in black.

Want that little detail that changes it all? The secret is out with new Lovatics by Demi Eyebrow Liner ($1.99). Complete your perfectly poised look like your favorite stylishly cool star and create a work of art with long wear color that easily defines natural brows in high definition. The pencil easily glides for color application while the built in brush enables you to groom and shape your brows for a masterpiece only suitable for the Met. Make the difference in shades Medium Brown and Dark Brown

 

N.Y.C NEW YORK COLOR Lovatics Collection by Demi Lovato is available this January at Target and Walmart.

NARSissist Smokey Eye Kit- All Eyes On You

For Fall 2014, NARS Cosmetics created a palette with the most coveted essentials for eyes with the new Smokey Eye Kit ($ 59). NARS Cosmetics celebrated its loyal community this past March with the launch of the NARSissist Eyeshadow Palette and that release sparked a wave of excitement surrounding the product and all the many ways it could be worn with captivating results.

Continuing the momentum, the brand is now thrilled to reveal a second item in this collection, a makeup bag must-have featuring a NARS lover’s most coveted essentials for eyes: the NARSissist Smokey Eye Kit. Available just yesterday on NARS Cosmetics and soon to be released on August 1, 2014 at NARS Boutiques and Department and Specialty Stores, this limited-edition kit features a compact with three popular eyeshadows, a mini Via Veneto Larger Than Life® Eyeliner, and a newly designed travel size Wide Contour Brush #43 for easy application on the go. The rich shades of shadow highlighted in the palette include Madrague I (left side of duo), Bali, and Mekong.

For all of my fellow NARSissists out there, this palette looks captivating and wearable! #narsissist

Votre Vu French Accents: More Launches to Love (and WEAR)

Yes, I wrote of Votre Vu's French Accents launches on 5/21 and yesterday I came home to more treats from this delightful brand. I must share with you these colors as they are wearable, long lasting and rich in mineral pigments....

Le Joli Crayon Smudge & Set Soft Eye Liner With Sharpener ( $23) is now available in Violectra and applies with a single stroke. No tugging, skips and it does NOT budge after application. 

Vu-On Rouge Sheer Moisture Color Accent For Lips And Face ( $29) is a sheer moisture tint that dds a pop of color where applied. It's available in four shades and can be worn alone or over Love Me Deux tinted moisturizer. In the picture seen below, I used it  on my cheeks. It can be used on lips, lids and facial contours as well.

New shades of Lip Lustre Vitamin E Lip Gloss ($ 22) are truly flirty and fun to wear. Tart and Sweet are pictured above and I chose to wear Tart as I love a deep coral color and this gloss was nourishing to my lips and ever so shiny! Later on, I mixed them both for another look and you can feel free to wear these alone, mix them or put them over Champagne Kisses, Framboise Lip Balm and/or Vu-On Rouge to add more depth, intensity and shine to the shade.

Also pictured is Palette Play Eye Shadow in Endless Summer ( $19) which is a perfect shade as it's taupe-like yet has a certain multi-dimensional look to it with shimmer and depth.

Here are swatches for you to decide which colors would best suit you! Available exclusively at Votre Vu , I find them all to be wearable! 

New from NARS: Dual-Intensity Eyeshadow

Get ready fellow NARSissists for the July 1st launch of 12 new dry/wet intense eyeshadows!

NARS Cosmetics introduces the new Dual-Intensity
Eyeshadow. Double-down with the new dual-application formula – apply dry for a sheer, airbrush-like finish with a luminous sheen or apply with a dampened brush for high-impact and intense, opaque color. 

Twelve ready-to-wear and rebelliously romantic shades transform your look with a riveting range from delicate peach pink to fierce black orchid. Using NARS’ specially designed wet/dry eyeshadow brush, the ultra-soft and luxurious shadow glides on smoothly and easily for precise application.

SHADES INCLUDE:
Andromeda (Alabaster), Europa (Gossamer pink peach), Dione (Metallic champagne beige), Cassiopeia (Iridescent electric pink), Callisto (Icy pink silver), Desdemona (Rich shimmering burgundy), Himalia (Shimmering topaz), Lysithea (Shark grey), Sycorax (Black), Phoebe (Deep shimmering amethyst), Giove (Navy) and Subra (Black orchid).

PRICE:
Dual-Intensity Eyeshadow $29
Wet/Dry Eyeshadow Brush #49 $28
Available July 1, 2014 at NARS boutiques and on online at Nars.

Go behind the scenes at the campaign with Daria Strokous


Learn how to create a defined eye using the Dual-Intensity Eyeshadow featuring a delicious friend of mine Cindy! 

ESSENCE COSMETICS - Now Available at Select Walgreens Locations

ALERT: Affordable beauty at select Walgreens! My do I love this line?! I had so much fun swatching, wearing it daily and the mascaras- blew me away. Essence Cosmetics has created great, on trend, affordable products in every beauty category.

essence cosmetics wants to give you access to great products that will inspire you to express who you are with style, confidence and fun. visit one of our participating Walgreens locations near you to explore the new spring collection.

essence cosmetics, the #1 value cosmetics brand in the world, is known for high-quality products at incredible prices ($0.99 - $4.99). Featuring a wide range of fun and fashionable items, essence carries on-trend lipsticks, lip glosses, eye shadows, mascaras, nail polishes, and nail art. 

In addition to its standard range, essence releases new and unique limited editions every season.

Follow the collection on Twitter: @essence_us  and also like them on Facebook: essence_north_america  

Offering a wide range of options for all skintones, too!

On The Catwalk, Dare To Be Nude and 

Wear Berries! Lipsticks

 (Available in 13 shades at $ 2.99 each).

Metal Glam Eyeshadow in Coffee To Glow, 

Jewel Up The Ocean and Frosted Apple 

(Available in 5 shades at $ 2.99 each).

Get Big Lashes 3 Triple Black Mascara ($ 3.99).

I have been wearing this daily- LASHmania Reloaded 

False Lash Mascara ( $ 4.99). 

Sun Club All-In-One Bronzing Highlighter in Sun Glow (Available in 2 summer ready shades at $ 4.49 each).

Overall look from Essence Cosmetics made for a 

very happy Editor in Chief!

Please visit their store finder for a participating Walgreens location near you!

Urban Decay: ELECTRIC Pressed Powder Palette

Urban Decay certainly makes buzzworthy, quality, highly pigmented products. I adore their Naked palettes as well as their 24/7 liners, lippy's and moon dust shadows. When I first caught a glimpse of this ELECTRIC pressed pigment palette I knew I had to have it. I remember the hysteria surrounding the Naked 3 palette and went to both Sephora and Macy's a few times before actually getting the sample for review.

Chaos-inducing color—in ten VELVETY shades. Inspired by Chaos (a brilliant matte blue from The Vice Palette), Urban Decay created the ultimate fix for color addicts—packed with ten of the brightest, most amazing shades you’ve ever laid eyes on, plus a double-ended brush. In addition to Chaos, this palette marks the return of Revolt (a silver standout from our Anarchy Face Case). All the other shades are NEW, UD lovers!

From ultra-smooth mattes to highly dimensional shimmers, each VELVETY shade delivers highly pigmented color payout.


Colors include: 
Revolt (bright metallic silver shimmer w/silver glitter), Gonzo (bright turquoise matte w/ floating tonal pearl), Slowburn (bright red-orange matte w/floating pearl), Savage (bright hot pink matte), Fringe (bright metallic teal), Chaos (bright blue matte w/floating tonal pearl), Jilted (bright metallic fuchsia w/blue shift), Urban (bright metallic purple), Freak (bright green w/gold shift) and Thrash (bright lime green matte w/floating gold pearl).        

This ELECTRIC palette is available for $ 49 at Sephora , Sephora.com, select Macy's, Macys.com, UrbanDecay.com .

 

 

Here I compare ELECTRIC to a street artist's mural I love

as the colors are so vibrant and playful.

 

 

 

Revolt, Gonzo, Slowburn, Savage, Fringe

        Chaos, Jilted, Urban, Freak and Thrash.     

 

If you use the palette or see colorful images that inspire you, feel free to use #udgetelectric and follow @urbandecaycosmetics on Twitter and/or Instagram.