Rimmel London's New Stay Matte Campaign featuring Zhavia Ward

My house loves ZHAVIA so much as we watched her flourish on "The Four." She embodies a bold and beautiful spirit who knows who she is and I am thrilled that Zhavia is heading this campaign. 

 Makeup artist Karl Sanchez, worked with Singer and songwriter Zhavia Ward on Rimmel London’s new Stay Matte campaign. The campaign idea came to life when it was learned that Zhavia was a huge fan of Rimmel London; the campaign will include a video showcasing how Stay Matte fits into Zhavia’s daily routine and feature her second single “Deep Down.” 

Read below to find a full breakdown of Zhavia’s makeup look!

Who: Zhavia on the set of Rimmel London’s latest campaign for Stay Matte

How To Get The Look:

Face

Karl applied the Rimmel London Stay Matte Foundation and Rimmel London Stay Matte Concealer in Zhavia’s shade, Vanilla and then applied the Rimmel London Maxi Blush in Sweet Cheeks to give her some color to her cheeks.

Eyes

Using the Rimmel London Magnif’Eyes Eyeshadow Palette Nude Edition, Karl darkened the crease with the 10th shade. He used the 8th shade in the palette to smoke out the outer corner and under the eye to intensify and applied the 3rd shade on the eyelid. Karl then used the 1st shade and applied to the inner corner of the eye to act as a highlight. He finished off the eye look by applying Rimmel London Exaggerate Eye Definer to create a winged look and to slightly smoke the eye and topped off the eyes by applying Rimmel London Scandal’eyes WOW Wings Mascara.

Lips

He finished off the look by applying a touch of color to the lips with Rimmel London Stay Matte Liquid Lip in "Be My Baby" followed by a clear lip gloss.

Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Get The Look App available on iTunes and Google Play.

Clarins for The Holidays: Limited Edition Gifts

Clarins has been a brand in my home for decades and has the perfect last minute gifts for the makeup and skincare lover on your list who is striving to achieve an extra-special glow this time of year.

Clarins Holiday 2018 Shimmer & Shine Collection creates an unforgettable, festive look with its beautiful Illuminating Sculpting Powder, Gold Mascara Top Coat and Lip Comfort Oil. 

The Clarins Holiday Rituals set is a beauty lover’s dream come true; a gorgeous advent calendar with 12 makeup and skincare hero products to create glowing skin from head to toe.

· Clarins Illuminating Sculpting Powder ($40/ClarinsUSA.com): Leave a trace of luminous gold glow along cheekbones for an exceptional, lightweight contour.

· Clarins Gold Mascara Top Coat ($28/ClarinsUSA.com): Add a subtle touch of glitter to give eyes an extra sparkle with a defined brush that ensures every lash is covered.

· Clarins Lip Comfort Oil ($26/ClarinsUSA.com): For long wear use, nourish and sooth lips with one of Clarins’ most-loved shades, Red Berry, with an added glitzy touch.

· Clarins Holiday Rituals ($60/ Clarinsusa.com): 12 makeup and skincare favorites in both full and travel-sizes for all-over glow.

New Launches to LOVE from L’Oreal Paris

There are so many wonderful launches from L’Oréal Paris that my head is spinning with delight. L’Oréal Paris is my go to drugstore (and beyond) brand and the Voluminous Lash Paradise Mascara has been my absolute favorite mascara for months!

Below are the newest launches from the brand and I cannot wait to sample EVERYTHING!

From scented makeup, to matte lips, L’Oréal Paris has every look covered this summer/fall. Each product mentioned below is launching June/July and is available on lorealparisusa.com and drugstores/mass retailers nationwide.

L’Oréal Paris True Match Super-Blendable Multi-Use Concealer

The brand is thrilled to introduce their first ever multi-editing concealer available in 14 shades. True Match Super-Blendable Multi-Use Concealer is a full coverage concealer that combines a super-blendable formula with a retouching applicator that works with skin to blend, cover and conceal where needed. The high coverage concealer formula is infused with under eye concealer key ingredients of an active serum of Haloxyl and Gycerin, to instantly erase dark circles and fine lines, brighten skin and de-puff under eyes. The uniquely designed retouching applicator hugs the contours of the face for effortless, ultra-blendable and ultra-buildable application.

Price: $12.99, available at Walmart, Walmart.com, and lorealparisusa.com

L’Oréal Paris Infallible Pro-Matte Liquid Lipstick – Les Chocolats Nude Collection

Pro-Matte Liquid Lipstick just got more addictive. Enhanced with an indulgent chocolate aroma, Infallible Pro Matte Liquid Lipstick Les Chocolats Collection provides all day full, matte coverage. The long wear, saturated liquid lipstick lasts up to 16 hours and feels light for all day comfort (no stickiness). Designed with a pro-tip applicator to shape and design lips for a precise and easy of application for full, even coverage in one stroke.

Price: $9.99, available at lorealparisusa.com and mass retailers nationwide

L’Oréal Paris Paradise Enchanted Blush

From subtle peach and apricot hues, to natural pops of coral and pink, the blush features a soft, velvety texture, rich color pay off and lasting results. Create endless, enchanting looks with the 4 shades, available in both matte and shimmering pearl finishes to suit a wide range of skin tones. The best part? The blushes are infused with an enchanting fruit scent to take you straight to paradise.

Price: $12.99, available at lorealparisusa.com and mass retailers nationwide

L’Oréal Paris Paradise Enchanted Eyeshadow Palette

Get enchanted with 12 captivating warm eyeshadow shades infused with a fruit scent for an ultimate sensorial experience. With a variety of finishes, from mattes to shimmering pearls, the palette equips you with all the necessary shadows to create endless looks for any occasion. The soft, velvety texture allows for ultra-blendable application and rich color pay off.

Price: $12.99, available at lorealparisusa.com and mass retailers nationwide

L’Oréal Paris Voluminous Lash Paradise Mascara Primer

Prime your lashes for paradise with NEW! Lash Paradise Mascara Primer. The innovative, wavy bristle brush of the Primer contains over 200 soft bristles that holds maximum formula to coat and prime lashes – the perfect canvas for mascara application. The formula is tinted millennial pink, infused with rose oil, to help condition lashes and adhere the mascara to the lashes.

Price: $9.99, available at lorealparisusa.comand mass retailers nationwide

L’Oréal Paris Voluminous Lash Paradise Eyeliner

When L’Oréal Paris introduced Voluminous Lash Paradise Mascara in 2017, it became an instant fan favorite – with 1 sold every 5 seconds. This year, the brand expands the popular collection to include a waterproof all-day wear eyeliner with intense, high shine pigments and a metallic finish. Achieve perfect precision with the flexible cone-shaped liner tip that glides effortlessly to create a variety of liner looks from subtle to sharp. Available in black and rose gold.

Price: $9.99, available at lorealparisusa.com and mass retailers nationwide

L’Oréal Paris Colour Riche Ultra Matte Lipsticks

Experience rich color and smooth application with the new Color Riche Ultra Matte Lipsticks – natural lip tone shades with an ultra-matte finish that blurs lip lines for more even looking lips. The lipsticks are formulated with silky oils to provide intense hydration all day. Available in 16 shades.

Price: $9.99, available at lorealparisusa.com and mass retailers nationwide

L’Oréal Paris Infallible Long Wear Shaping Sticks

Cover, define and enhance facial features with the new Infallible Shaping Sticks. The creamy, glide-on formula melts into the skin and provides weightless, long wear medium to full buildable coverage that lasts up to 24 hours. Available in 12 foundation shades, 2 highlighter shades, and 2 blush shades.

Price: $12.99, available at lorealparisusa.comand mass retailers nationwide

L’Oréal Paris Voluminous Mascara in Burgundy

Cult-favorite Voluminous Original Mascara gives you the volume of your dreams - in an instant – and is a formula beloved by professional makeup artists and consumers alike because itjust works. Uniquely created to resist clumping, soften lashes and build volume up to 5X their natural thickness, it’s no wonder Voluminous is an international best seller time and again, and gaining new devotees by the minute. In 2018, Voluminous makes its debut in NEW Burgundy.

Price: $8.99, Available at lorealparisusa.com and drugstores nationwide

L’Oréal Paris True Match Super-Blendable Makeup

With patented color technology, True Match Makeup precisely matches your skin’s tone and texture. In 2018, the line expands with 12 new shades from light to dark - completing the rage with a total of 45 shades. The ultra-pure formula is free of oils, fragrances and pore-clogging fillers so makeup stays fresh. With Vitamins A and C, wheat germ and grape fruit extract to keep your skin nourished, protected and healthy.

Price: $10.95, Available at lorealparisusa.com and drugstores nationwide

New and Exclusive Limited Edition Collection: MALLYWOOD at Ulta

What a wonderfully fun Limited Edition collection from the delightfully charismatic make up artist to the stars, Mally Roncal. Mally has made it easy for us to look fresh faced and glowing by using these four products below.

Welcome to Mallywood! This is the place where all things are fun, sassy, gorgois and of course… PINK! The new Mallywood Collection will make you feel and look like a Hollywood star. 

Inspired by Mally’s life as a celebrity makeup artist, the new collection infuses her knowledge, expertise, and skills into every product, allowing all Mallynistas to achieve the perfois red carpet glam look!

Each item in the collection truly embodies Mally’s persona- dazzling, bold, and vivacious. In a sea of black compacts, the pop of pink packaging stands out amongst the rest. 

Available exclusively at Ulta, the Mallywood Collection includes:

Mallywood Eyeshadow Palette: This perfect mix of shades combines velvety smooth texture pops of color with everyday shimmer, glitter, and mattes for a fun-take on Mally’s hero Muted Muse palette. Create any number of looks and go as bold with color as you dare!

MALLY TIP: Starting with a clean lid, use an Eyeshadow brush and take the shadow of your choice and lightly dust onto your lid. Blend shadow from lash line to crease. To create a look using more than one eye shadow shade, apply the lightest shade directly onto your lid. Then, take the deeper shade and apply it to your lash line and crease. Blend to soften any harsh lines.

PRICE: $29

Smoky Mama! Mascara: This must-have mascara is essential for creating Mally’s signature no-fuss natural smoky eye. Teeny, tiny bristles reach every lash, root to tip, and the soft, black formula blends out easily for an effortless look.

MALLY TIP: Apply on the top lash line as usual. As you apply to your bottom lashes, gently press the wand softly from side to side and barely touch the skin beneath them.

PRICE: $20

"You know that amazing look you get the next morning when you accidentally sleep in your makeup? (I know, you would NEVER do that!) As a celebrity makeup artist, I have always been known to create my own products on set to create the look that I want. It was always so hard to replicate that smoky look and make it look believable. I created a way with something you would never expect: Mallywood Smoky Mama! Mascara! My secret is to take a regular mascara wand and trim the bristles down so far that you could barely see them." – Mally

Wazza Wassup! Ombre Highlighting Trio: This ombre palette will help you create the perfect, streak-free highlight for a flawless and natural look with every use. Each palette includes: Opaque Cream Soft Gold Highlight, Mid-Tone Champagne Highlight, Intense Silver Pop Highlight.

MALLY TIP: First, take the creamy low level shimmer and apply it on your cheekbones and anywhere you want a natural glow. Next, take the medium highlight and apply that on top of the cream. Finally, take the strong pop and tap that on the highest points of the ombré.

PRICE: $32

"How do you create a truly natural highlight like you just "woke up like this?" and say "Wazza wazzup!?" like my daughters do? I call it the Mallywood Wazza Wazzup! Ombre Highlighting Trio and it's super easy to build this modern look to lift the face and create a dewy complexion!" – Mally

Mallywood Highlighting Blush: Mally’s go-to blush- this soft pink blush and highlighter in one provides a buildable flush of color with iridescent shimmer. The compact’s unique “wave” pressing technology allows for all shades to blend seamlessly together, creating one perfect, universal tone.

MALLY TIP: Swirl your brush all over the highlighting blush and apply from the apples of your cheek to the highest point of your face.

PRICE: $28

All available exclusively at Ulta April 2018

New from Cargo Cosmetics: Limited Edition Cargo x Star Wars Episode VIII The Last Jedi Collection

Each season, Cargo Cosmetics journeys to a different destination as a nod to the free spirit of the independent traveler. For Fall/Holiday 2017, the beauty brand embarks on an intergalactic voyage transporting consumers to a galaxy far, far away.

Award-winning color brand, Cargo Cosmetics, launched the  limited edition Star Wars: The Last Jedi makeup collection and it is bound to be the perfect holiday gift!

The new Star Wars: The Last Jedi film debuts in U.S. theaters on December 15, 2017. Cargo Cosmetics’ and this capsule collection inspired by the film will is available right in time for the holidays.

The Cargo Cosmetics Star Wars: Episode VIII The Last Jedi Collection is now available on Kohls.com and will be rolling out to 1,100 Kohl’s doors. The collection is also for sale on CargoCosmetics.com.

“This collaboration with Disney has given our team an opportunity to really showcase our creativity," says Brian Robinson, President of Cargo Cosmetics." Cargo is regularly used on the sets of hit Hollywood films so developing a line for Star Wars: The Last Jedi just further reinforces our brand’s identity. We are truly excited to be able to offer the Cargo customer this exclusive capsule collection in addition to the regularly planned Fall/Holiday launches.”

The new film debuts in U.S. theaters on December 15, 2017. Cargo’s collection inspired by the new movie is a limited edition capsule so it is up to you to move at light-speed in order to call them your own!

Follow @CargoCosmetics on Instagram and Twitter and become a fan of Cargo Cosmetics on Facebook.

About Cargo Cosmetics

For 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. High-definition foundations that escape the scrutiny of HD cameras and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards. As a nod to the free spirit of the independent traveler, Cargo chooses a different location to transport fans to each season. Visit www.cargocosmetics.com for additional information.

Divaderme Cosmetics: Natural Lash Extenders that WORK!

Results are everything to me and this brand WORKS! Look below and you will agree. I used the Divaderme Lash ll Extender, $29.99 and the Divaderme Fiber ll Wings Mascara, $49.99 in a 3 step process that truly works! I did 2 out of 3 steps and still got these amazing results! 

Unlike traditional cosmetic formulas, Divaderme products feature plant based extracts to help nourish and thicken lashes for a luxurious experience with long term results. There are natural lash fibers in the Divaderme Lash ll Extender with enhancing treatment formulated with natural moisturizers. They instantly lengthen and volumize lashes. There is natural argan oil in two of the products in the 3 step process that help nourish your lashes. These products are safe for contact lens wearers, too! 

Just look at my eyes and you will see these products are simply wonderful!

neuENVY Peptide Enhanced Mascara

This brand was new to be so I had to sample what turned out to be a fabulous mascara...neuENVY peptide enhanced mascara®.

A first of its kind, neuENVY peptide enhanced mascara combines exclusive conditioning benefits designed to improve the appearance of natural lashes with its amazing color, volume and unstoppable definition of a conditioning mascara.

Acting as a daytime complement to neuLASH lash enhancing serum, neuENVY is boosted with a proprietary blend of peptides to help strengthen, condition and hydrate. The buildable formula wears well all day without smudging or flaking and features an exclusive asymmetrical brush designed to wrap and define every lash, top and bottom. It can also be used to extend the life and lushness of lash extensions, conditioning and protecting the lashes between trips to the salon.

Features and Benefits:

 Mascara and lash serum hybrid combines the benefits of a serum with the color, volume and definition of mascara

 Extends the life of lash extensions by conditioning and protecting between salon visits

 Long lasting formula wears all day and easily washes off with your favorite cleanser or eye makeup remover

 Plant derived oils and extracts rich in triglycerides, vitamins and conditioning agents help improve lash texture and luster

 Pro Vitamin B5 enhances flexibility and resilience for healthier looking lashes

 Vitamin E, an antioxidant, helps nourish each lash and protects against free radicals

 Bioengineered peptides, a proprietary combination of amino acids, help rejuvenate the lashes and enhance their overall appearance

How to Apply:

Holding the brush at the root of your lash line, wiggle the brush in small motions from left to right beginning at the base and pulling up through to the very tip of the lashes. 

For best results, use neuLASH lash enhancing serum as a night treatment, and neuENVY peptide enhanced mascara as it's daytime complement.

Retail Information:

neuENVY peptide enhanced mascara™ retails for $32 at SkinResearchLabs.com as well as prestige beauty retailers nationwide including Neiman Marcus, Nordstrom, Bloomingdale’s and luxury spas.

Milani Cosmetics: New Launches

I have always been impressed with Milani Cosmetics. Not only for their color pay off but also for their large variety of products that suit every skin tone. The brand is both luxurious and affordable and the new launches below do not disappoint!

Big & Bigger Lashes Maximum Mascara ($ 7.99 at CVS stores nationwide) won't flake nor smudge and it's creamy texture conditions your lashes, too. The custom designed brush has a flat side that deposits mascara directly to the lashes and a comb on either side that distributes the mascara evenly from base to tip. The bristles on the top of the brush catch those hard to reach lashes and can also be applied to the bottom lashes for extra depth. 

Everyday Eyes Eyeshadow Collection ($ 9.99 at CVS stores nationwide) are available in 6 different palettes with each including mix and match velvety mattes with luminous pearls to create endless looks. These colors were designed to work well together and a ' How To' guide is included with each palette. Plum Basics is shown below. 

Conceal + Perfect ($ 8.99 at CVS stores nationwide) is available in 14 color true shades and is lightweight, oil free and fragrance free. The easy no drip pump dispenses the perfect amount of fluid without leaving messy excess product. It can be used as a liquid foundation to even out skin tone or as a concealer to hide blemishes and imperfections. 

Limited Edition Milani Amore Mattallics Lip Creme ($ 7.99 at both Walgreens and CVS stores nationwide and $ 8.99 on MilaniCosmetics.com) offer up to 16 hours or wear! Available in 8 highly saturated shades, these cremes dry to a soft, smooth metallic matte finish. They are non sticky, transfer-resistant and waterproof. 

Left to right: Chromatic Addict, Matterialistic, Matte About You, Cinematic Kiss (shown above), Dramatic Diva, Mattely In Love, Automattic Touch and Raving Matte. All are Limited Edition colors. 

New from AVON: Big & Multiplied Volume Mascara

You can unleash your fiercest lash look ever with the new Big & Multiplied Volume Mascara from Avon. The new breakthrough formula separates, defines and volumizes each lash, while a revolutionary brush amps up lashes you never knew you had.

The Mascara

Say goodbye to clumps and smudges. Created with Smart SLIP Technology, this mascara’s groundbreaking formula, instantly defines each lash one-by-one for tangle free, clump free lashes. Suitable for even the most sensitive eyes, the mascara is clinically proven to reveal 43% more lashes, creating your most dramatic eye look. See the full potential of your lashes in a flash.

The Brush

Combining the best of a brush with your favorite qualities of a comb, this special detangling brush was designed for ultimate lash separation. Side-by-side volumizing and combing zones deliver the best possible definition for your biggest, boldest look yet.

Shades: Black, Brown/Black, Blackest Black

Price: $9

Where To Buy: Visit AVON.com to locate an Avon Representative or to shop online.

Lash Star Beauty from Celebrity Makeup Artist Tracy Murphy

I know it takes some practice, yet once you get it right, you get it RIGHT!

If you have always dreamed of having luxurious, plush long lashes but have never been able to master the art of applying falsies, look no further. Celebrity makeup artist and founder of Lash Star Beauty, Tracy Murphy has worked her magic on the lashes of Kate Upton, Ashley Graham, Brooklyn Decker and Nina Agdal and has broken down the process in easy to follow tips. You are just a few steps away from supermodel lashes!

What You’ll Need:

• Lash Applicator (Look out for Lash Star Beauty’s Lash Applicator which arrives in May!)
• Clear or black lash glue adhesive
• Pen
• Scissors

What To Do:

Always apply your shadow, liner and a generous coat of mascara on your natural lashes before applying false lashes.

1. Gently remove the lash from its container using the Lash Applicator.

2. Wrap the lashes diagonally around a pen (think spiral staircase), and let them sit for a few minutes to stretch out the band. This old Hollywood trick gives them a rounded shape that’s easier to adhere to the lid.

3. Remove the lash and check if it’s the right length for your eye. Measure carefully and trim to fit with scissors, always cutting from the outside in.

4. Holding the lash with the applicator, place a thin layer of glue along the band, putting a bit more on the corners to help it stay put. Let the glue sit for 30-60 seconds until it gets a little tacky (you can blow on it to speed up the process). It’s crucial to achieve the right consistency—you can test it beforehand by putting a dab on your fingers and pinching them together until it gets gummy.

5. Put your chin up and eyes down in front of a large mirror with good light. Using the lash applicator, position the band as close to your lash line as possible. Then hold it in place until it starts to dry.

If You Need Extra Help:

• You can use the Lash Styler to blend the lash hairs together, “marrying” them for a more seamless look.

• If needed, use a little Hyperperformance Gel Liner to blend the roots of the lashes together, an especially helpful trick if they’re not perfectly meshed.

Bottom line: If you’re new to false lashes, they’re going to feel a little strange at first, but you’ll get used to the feeling quite quickly. If you feel any discomfort, remove them and try again until they feel comfortable and natural. After all, the goal is glamour, not pain. Comfort is key!

There’s no doubt that it takes practice to master false lashes—but once you get the hang of it, it’s like riding a bike.

PS- Follow the buzz @lashstarbeauty as I cannot wait to try the Full Control Mascara pictured above!