Thursday, July 24, 2014

Sephora Moves To Lexington at 60th!


On Thursday July 31st SEPHORA, the leading beauty retailer, is moving to an expansive new Manhattan location at Lexington Avenue and 60th Street to better service Upper East Side beauty fans.  Occupying over 7,000 square feet, the Lex at 60th location offers a unique beauty retail experience, highlighting the best in class services and unparalleled product assortment in a fun and energetic environment.

To celebrate the grand opening on Thursday July 31st, SEPHORA has teamed up with Van Leeuwen’s Artisanal Ice Cream Truck to bring you ice cream and sorbet from 12 to 3 PM, free when you show a receipt of purchase from the new store.  As well, while celebrating the opening, all SEPHORA Beauty Insiders can also receive an exclusive SEPHORA Lex at 60th tote bag with their purchase! Valid at Sephora 750 Lexington beginning July 31st while supplies last, one offer per person and not redeemable for cash or credit.

Here’s what’s hip and happening at SEPHORA Lex at 60th:

·         Transform your look in minutes:
o   Try a complimentary Mini Makeover at the SEPHORA Beauty Studio: the destination in store for one-on-one beauty sessions with our experts. Services offered include: Blush & Bronze, Flawless Foundation + COLOR IQ, Treat & Conceal, Smoky Eye, False Lashes, Perfect Lips, Everyday Eye and Essential Eyeliner.
o   Get a Custom Makeover: get the look you want, for every day or a special event, custom-created in a private 60-minute makeup session with an expert artist. Plus, get tips and techniques to recreate it on your own. Minimum $50 purchase required.
o   Test our IQ Services:  Use Sephora’s revolutionary in store technology to discover your perfect foundation match with Color IQ and the most precise skincare recommendations based on your individual concerns with Skincare IQ.
o   Take a Class: Sephora’s newest Sunday morning educational course is now available at Lex at 60th.  Sephora Classes offer private group instruction on a variety of techniques and subjects in a fun and casual atmosphere.  Hosed by our seasoned instructors before store hours, you can learn skincare basics, how to apply false lashes and other on-trend topics designed to sharpen your beauty skills.  Complimentary for all Beauty Insiders, you can book your appointment online or in-store.

  • Coming this September, new services to help busy New Yorkers with their beauty needs
    • The SEPHORA Brow Studio, powered by Anastasia, for the best in class brow waxing and shaping services at a dedicated brow service station, which will also feature SEPHORA’s complimentary mini makeover service for brows.
    • Store to Door product ordering, complimentary for all SEPHORA Beauty Insiders.  If a shade or product is unavailable while shopping at SEPHORA Lex at 60th, our associates can place the clients order via iPod Touch, delivering the product to the client’s home, waiving the shipping costs with no minimum spend required.

·         Get privileged! Get rewarded!  Get personal!  Join Beauty Insider today to get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. Already a member?  Update your SEPHORA status and become part of the premium rewards program, Very Important Beauty Insider (VIB).  Not only will you receive all the fabulous BI perks, VIB status will also grant you additional benefits, from large in-store and online discounts to free VIB-only beauty bonuses and an invite to a private Holiday Shopping Party. The VIB ROUGE level, the premium new membership level for the most fervent product junkies, offers unparalleled insider access to one-of-a-kind experiences and rewards like limited-list events with brand founders and celebrities, advance access to new products, free shipping on, unlimited complimentary services at the SEPHORA Beauty Studio, access to once in a lifetime rewards, and your own beauty concierge hotline.

The new location is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including SEPHORA’s own collection of makeup, skincare, tools and accessories.
·         Makeup and nail lines such as Benefit, FORMULA X, Hourglass, Josie Maran, Kat Von D, MAKE UP FOR EVER, Marc Jacobs Beauty, NARS and Sephora Collection
·         Innovative skincare lines like Algenist, Caudalie, Fresh, NUDE Skincare and Ole Henriksen
·         Fragrance offerings from Dior, Elizabeth and James, Marc Jacobs and Stella McCartney
·         Specialty hair care lines like Alterna, Bumble and bumble, Drybar and Living Proof

Sephora 750 Lexington
750 Lexington Avenue
New York, NY 10022
Store Hours:
Mon-Fri: 9 am to 8:30 pm
Sat: 9 am to 7 pm
Sun: 11 am to 7 pm

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