Monday, July 14, 2014

Estee Lauder: New Digital Flagship

The video that explains it all.....truly redesigned and well planned out, the new Estee Lauder site has a more bold design as well as innovative technology that helps to build a stronger beauty community.

This newly designed site aims to engage women on a deeper way by having beauty conversations and allowing for shoppable editorial content. The site stays true to the Estee Lauder legacy of luxury, innovation and wonderful customer service. 

The new was designed by creative agency Wednesday in collaboration with Estee Lauder's in house creative team led by Richard Ferretti, Global Creative Director, Estee Lauder. " Our goal was to create luxury driven design that takes shopping for beauty to a whole new level," said Mr. Ferretti. " We wanted women to be drawn into our world through fashion-inspired photography, and shop with ease through interactive, user-friendly product pages with a modern, editorial look and feel. I'm confident that we have designed a site that women will want to visit over and over again."

The new site has made it's debut in the U.S. just this past month and will roll out to Estee Lauder's international markets beginning in September 2014.

Take a look for yourself and see how easily it is to navigate through the site....

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