Saturday, May 10, 2014

Nails Inc. London's Newest Launches

Nails Inc. has so many new Spring/Summer options I am certain you will find a few you will want to own...if not all?! Sephora and are where to buy this utterly royal brand. 

I remember they were the first to create the magnetic polish effects and a friend and I sat over lunch created the waves in our polish using the top magnet! At that time there were only being offered in either a purple or green shade at Sephora and then soon after almost every nail polish brand had a variation ofnthat theme! Magnetic polishes were everywhere. Nails Inc. had later designed gold polish with a magnetic fishnet design, too.

Now Nails Inc. London is hugely popular and has developed so many different polish colors, textures, etc. that it could make your head spin! 

The following are their latest launches:

Nails Inc. Gel Effect Polish ($14 each)
Developed from customer demand, Nails Inc. has formulated a collection of four new Gel Effect trend shades for spring and summer. The Gel Effect Polish provides a high shine, glossy finish without the need for a UV lamp or soak off. Its formula contains the same plumping technology as a salon Gel manicure to provide a flawless, high gloss look that you can apply at home with ease. The extra wide brush ensures easy application, and high levels of solid pigments prevent streaking or dragging.

·         Mercer Street – blue
·         Downtown – pink
·         Mayfair Lane – dusty pale pink
·         Regents Place – powder blue
·         Lexington  Gardens – summer lilac
·         Kensington Passage – coral
·         Covent Garden Place – raspberry
·         Soho Place – aqua

Nails Inc. The Perfect Nude Collection ($11 each)
A range of four carefully researched nudes specifically designed to flatter every skin tone and create the appearance of flawless nails. Their ridge-filling formula conceals and perfects imperfections while fortifying nails with a strengthening complex. Ingredients include a UV filter to prevent discoloration and yellowing, oxygen technology to improve breathability, an Acrylic Resin to protect nails from water while reducing splitting, and Pomegranate Seed Oil, Omega 3 and 6 Oils, and Keratin to hydrate and strengthen.  

·         Charlotte Street – pale pink nude
·         Eaton Terrace – creamy nude
·         Draycott Avenue – dark camel nude
·         Montpelier Walk – toffee nude

Nails Inc. Latex Effect Polishes ($11 each)
Introducing a new texture of polish that applies glossy, but finishes with a waxy, latex-like look and feel. Available in summer’s hottest shades, these polishes work best when applied in two coats.

·         Bermondsey Street – aqua
·         Portobello Road – petal pink
·         Shoreditch High Street – hot pink
·         Camden Passage – nude

Nails Inc. Spring 2014 Trend Shades ($14 each)
Garnering inspiration from the hottest runway shades, Nails Inc. has created these highly pigmented and glossy new pastel colors for the Spring 2014 Collection.

·         Sheraton Street – slate blue
·         Kensington Square – petal pink
·         Bruton Lane – pastel peach
·         Marylebone Road – lime green

Nails Inc. Spring/Summer 2014 Collection Kit ($25, limited time only)
Inspired by the vibrant hues seen on the SS14 catwalks, Nails Inc. has created this collection of six new limited edition shades. The polishes are sold in a boxed collection of mini shades with packaging embellished with bold, geometric shapes; it makes a great gift for a loved one, or a sweet treat for yourself.  
·         Colville Mews – pale nude
·         Little George Street – dirty pale blue
·         William Street – bright aqua
·         Princes Gate – pale pink
·         Bruton Lane – peach
·         Sloane Street – neon pink

Nails Inc. Garden Party Polishes ($11 each)
A selection of delicate, feminine shades inspired by an English garden party. Each shade contains a tonal blend of matte and metallic glitters to create the perfectly festive look.
·         Portobello Gardens – blue
·         Westbourne Gardens – pink
·         Princes Gardens – green

Nails Inc. Festival Collection ($38, limited time only)
A boxed collection of four new full-size polishes and two Double Ended products in summer’s hottest shades. The polishes are sold in packaging embellished with bold, geometric shapes, making a great gift for a loved one, or a sweet treat for yourself.
·         NEW neon coral pink polish
·         NEW vibrant orange polish
·         NEW mink nude polish
·         NEW soft aqua polish
·         Double Ended product containing hot pink polish and Colour Flip top coat
·         Double Ended product containing pale pink polish and blue Floral polish

Nails Inc. Floral Polishes ($11 each)
Introducing matte glitter particles shaped in gorgeously feminine floral shapes in summer’s hottest trend shades.  These polishes can be worn as a flirty top-coat, or as a full base with 2-3 coats of application. 
·         Daisy Lane – red, pink and white
·         Floral Street Mews – peach, pastel yellow and blue 
·         Queensgate Gardens – blue and pale pink 
·         Richmond Gardens – aqua and white

3 Gel Effects, 2 Latex Effect, 2 Colour Pops, 3 On Trend and 2 Garden Party Swatches!

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