Wednesday, March 12, 2014

Sephora to open in QUEENS on 3.28.14

Welcome Sephora to Queens!

Calling all makeup mavens, fragrance fanatics, skincare enthusiasts and beauty addicts! SEPHORA is opening its doors at Queens Center in Elmhurst on March 28th.

The new 5,509 square foot, free-standing SEPHORA store at Queens Center in Elmhurst is a virtual paradise of endless beauty options with over 13,000 products from more than 200 brands, including SEPHORA’s own collection of makeup, skincare, tools and accessories. 

o Makeup and nail lines such as Benefit, FORMULA X, Hourglass, Josie Maran, Kat Von D, MAKE UP FOR EVER, Marc Jacobs Beauty and NARS.

o Innovative skincare and smilecare lines like Algenist, Caudalie, Fresh, GLO, NUDE Skincare and Ole Henriksen.

o Fragrance offerings from ELIZABETH AND JAMES, Guerlain, Marc Jacobs, Philosophy and Stella McCartney.

o Specialty hair care lines like Alterna, Bumble and bumble, Drybar and Living proof.

The SEPHORA retail concept is rooted in aesthetics, presenting our clients with the most unique product assortment, store design and client services. SEPHORA was the first beauty retailer to employ the unique open-sell philosophy, allowing clients to shop a myriad of brands and encouraging them to try, test and play with everything from lip glosses to blushes, skincare to fragrance. At SEPHORA, discover a world where prestige cosmetics are showcased in gorgeous open displays for clients to have the freedom to explore and sample at leisure. 

Here’s what’s hip and happening at SEPHORA Queens:

· Must-Have of the Moment: Redefine yourself with a new fragrance from ELIZABETH AND JAMES designers Ashley and Mary-Kate Olsen. Available exclusively at Sephora, ELIZABETH AND JAMES NIRVANA reflects the celebration of intimacy as well as individuality with two captivating women’s fragrances. ELIZABETH AND JAMES NIRVANA WHITE is an alluring floral musk with notes of peony, muguet and musk, while ELIZABETH AND JAMES NIRVANA BLACK is a sensual, woody scent with notes of violet, sandalwood and vanilla. Experience your nirvana moment with the new scents available in three different sizes - 30 ml, 50 ml, and a rollerball.

· Transform your look in minutes. Come to SEPHORA Queens for a complimentary Express Service at the SEPHORA Beauty Studio, the place for one-on-one beauty sessions with our experts. Services offered include: Blush & Bronze, Flawless Foundation + COLOR IQ, Treat & Conceal, Beautiful Skin, Smoky Eye, Faux Lashes, Perfect Lips, Everyday Eye and Essential Eyeliner. With a Custom Makeover, get the look you want, for every day or a special event, custom-created in a private 60-minute makeup session with an expert artist. Plus, get tips and techniques to recreate it on your own. Minimum $50 purchase required.

· Get privileged! Get rewarded! Get personal! Join Beauty Insider today to get behind the beauty velvet rope access to Insider-only products, exclusive samples, birthday gifts and an all-access pass to personalized beauty. Already a member? Update your SEPHORA status and become part of the premium rewards program, Very Important Beauty Insider (VIB). Not only will you receive all the fabulous BI perks, VIB status will also grant you additional benefits, from large in-store and online discounts to free VIB-only beauty bonuses and an invite to a private Holiday Shopping Party. The VIB ROUGE level, the premium new membership level for the most fervent product junkies, offers unparalleled insider access to one-of-a-kind experiences and rewards like limited-list events with brand founders and celebrities, advance access to new products, free shipping on, unlimited complimentary services at the SEPHORA Beauty Studio, access to once in a lifetime rewards, and your own beauty concierge hotline.

· It’s a birthday celebration for you and SEPHORA Queens! It may be SEPHORA’s birthday in Queens, but the celebration doesn’t stop at the store opening. As a Beauty Insider at any level, you’re also eligible to receive a special gift – MAKE UP FOR EVER CELEBRATE FOREVER! Check your e-mail, mail or simply come back to SEPHORA Queens or any other SEPHORA location, within two weeks of your birthday to pick up the special gift SEPHORA has waiting for you!

Sephora Queens
Queens Center
90-15 Queens Blvd.
Elmhurst, NY 11373
(718) 271-3969

Store Hours:

Mon-Sat: 10 am to 9:30 pm

Sun: 11 am to 8 pm


  1. Love Sephora!! Wish I lived closer to one though, don't like online shopping it takes the excitement of being in the store surrounded by so much makeup! Lol ��

  2. I agree- the store itself makes my adrenaline rush! I do like that online gets all things first though?! Plus online has exclusives, too! xo