Sunday, January 19, 2014

New from Tarte: more products to LOVE that LAST!

Maureen Kelly, CEO and Founder of tarte cosmetics, built her brand from her desire to find products that were both pure and powerful. Tarte cosmetics Amazonian Clay 12 hour blush in Amused ($ 26) has become one of my favorites and I have also fallen for their mascaras, eyeshadows, liptints, etc. They have staying power, wonderful color options that meet every skin tones and are derived from healthy ingredients. What more can you ask for in a brand?

A few of their newest launched include:

Colored Clay CC Primer ( $34 each- available in fair, light (pictured/sampled), medium, tan and deep). 

This powerful, multi-tasking, skin perfector brightens skin, evens skin tone, blurs imperfections and neutralizes any redness or discolorations. The oil-free, talc-free formula soothes skin as it glides and blends effortlessly for a smooth, even finish. Its "hourglass" applicator design delivers the perfect balance of color correction and coverage to adjust to your skin. Use it before foundation as a color-correcting primer or alone as a light coverage for an all-over flawless look. The different colors do the following once applied to the skin:

- colored clay: specifically addresses individual skin & complexion concerns

- purple clay: brightens dull, lackluster skin

- green clay: neutralizes skin redness

Cheek Stain ( $30 each- available in 8 shades- 2 are NEW: fearless and blushing bride).

Take note that this is tarte’s award-winning and best-selling cheek stain as it gives you a gorgeous, natural flush in a gel or cream consistency. Rounded top cheek stains are gel based stains, while flat top cheek stains are the cream based version. This product imparts a natural flush with a streak free application. Get the look of love and an instant pop of soft & dreamy color by applying this to the apples of your cheeks. Unlike traditional stains that are hard to apply, this goof-proof tint melts into skin easily and gives you 20 seconds of blending time before it sets in place for all day wear. Once it blends it- it lasts all day long!

Power Pigment ( $24 each-available in 8 shades- all sampled/pictured- Tipsy, Flushed, True Love, Exposed, Blushing Bride, Natural Beauty, Blissful and Fearless).

Power up your pout! Inspired by our newly designed cheek stain, these punched up lip tints impart bold color and shine for a perfect smile all day long.

A burst of moisture hydrates lips while imparting rich, highly-pigmented color in new, skin brightening, vibrant shades, and the antioxidant formula with just a hint of refreshing peppermint nourishes and invigorates lips for a more plumed up appearance. The sleek, “skinny” packaging allows for the most precise application of your favorite color while minimizing waste and your carbon footprint.

A pic of me using both Cheek Stain and LipSurgence Power Pigment in Flush.

Flush, Tipsy, Blushing Bride, Exposed, Blissful, True Love, Natural Beauty & Fearless. 

Available now at

I cannot tell you how much I have enjoyed both learning about and sampling this brand over the years. What are you favorite products from tarte?



  1. I have only used and owned their gel liner which it's the best!! I want to and I am going to try to get more products to try after all I've heard so much about them and I know I will love them all! The cheek and lip colors look so wearable nothing to shy away from, Great review Nicole!! Thanks

  2. Nothing to shy away from, for sure! You'd love the feel- so soft on the skin, too. XO

    1. Thanks!! I love the blog so much, you are giving us great reviews!! I'm so glad I found you on beautystat! :)