Monday, January 13, 2014
New from Estée Lauder: Double Wear All Day Glow BB
Upon seeing this ad campaign, I knew I had to review the new Double Wear All-Day Glow BB Moisture Makeup SPF 30 ($ 38) as well as the Double Wear Brush-On-Glow BB Highlighter ($ 27.50) as the models looked luminous with having natural coverage.
This is the first long wearing BB makeup from Estée Lauder as it offers sheer coverage with a lightweight texture that instantly brightens and perfects skin's natural undertones and color. It also provides an immediate all day radiance that is comfortable to wear and hydrating to the skin.
Soft optics brighten skin and add a flawless luminosity for up to 8 hours. A carefully orchestrated blend of moisturizing ingredients, including hyaluronic acid and glycerin provide skin with exceptional moisturizing makeup.
Available in a range of eight complexion enhancing shades to suit every skin tone, this product was created for all skin types. Apply to clean skin over moisturizer with your fingertips or using an Estée Lauder Foundation Brush. For additional coverage, layer this under your foundation of choice. It's up to you!
Before & After- you can see immediate brightness and hydration!
Double Wear Brush-On-Glow BB Highlighter works with just one stroke! This, too, delivers instant radiance that is also long wearing for up to 8 hours. Using Photo Optic Technology, the formula brightens shadows and heps erase the look of fatigue and dark circles. It acts to highlight facial features and is lightweight and soothing upon application. Non- setting, color true, fragrance free, Opthamologist and Dermatologist tested, this innovative highlighter is offered in a range of eiight instantly radiant shades. Ideal for on the go touch ups, this highlighter is easy to apply. Simply twist the bottom of the applicator to dispense the perfect amount of product. Softly then brush onto contour areas of the face and gently pat with your fingertip to blend.
Both products will be available at Estée Lauder counters nationwide and on www.EsteeLauder.com beginning February 2014.
They had me at instant radiance! Who doesn't want that?!
Refresh, highlight and glow...
Posted by Nicole Gordon Levine at 1:26 PM