NEW: Revlon Root Erase Permanent Root Touch-Up

Introducing Revlon Root Erase Permanent Root Touch-Up, the brand is bringing real innovation to the home hair color category with this new formula and innovative package that gives instant, permanent root touch-up in just 5 minutes. It’s the perfect solution for the busy mom who is short on time.

The formula matches your shade seamlessly (even salon color!) and the dual valve canister allows for both the colorant and developer to be dispensed simultaneously, resulting in an easier stress-free application experience. Plus, it’s reusable with up to 3 root touch ups per canister.

Simple and easy to use with no prep required and no mess to clean up – just pump, mix & apply. Professional quality reusable brush included for easy application. Covers roots in as few as 5 minutes. Up to 3 root touch ups per canister. 100% gray coverage. Less Mess. Faster. Reusable. Available in 13 shades 

NEW Revlon Root Erase Permanent Root Touch-Up ($11.99 now at drug/mass retailers nationwide and Revlon.com) 

Get The Look: Rachel Brosnahan at the Critics Choice Awards

I always find the "Get The Look" steps so fascinating and often find myself trying out the look at home. I also appreciate that these are REVLON products so they are not as tough on my wallet. Seeing drugstore brands being used on celebrities more and more makes me very excited as there are great finds available in your local drugstores/mass retailers. I have been known to watch quite a few YouTube videos on just this fact alone. Maybe you'll feel inclined to "Get The Look" below in your spare time or even better- integrate it within your daily regimen!

WHO: Rachel Brosnahan, Critics Choice Awards Best Actress Nominee

MAKEUP BY: Lisa Aharon for Revlon

TIPS/TECHINIQUE:

SKIN:  After prepping Rachel's skin, I buffed and blended Revlon PhotoReady Candid Natural Finish Anti-Pollution Foundation in Porcelain from the center of the face outward.  Revlon PhotoReady Candid Antioxidant Concealer in Banana worked seamlessly under the eyes and in the spots that needed a little more coverage.  Both are lightweight with a natural finish that I love.  To finish the complexion, I lightly dusted Revlon PhotoReady Candid Setting Powder keeping it mostly in the center of the face and forehead. A cool rose tone is my favorite for Rachel's porcelain skin, so I used Revlon Powder Blush in the shade Rosy Rendezvous. I started on the apples of the cheeks and blended slightly under the cheek bone towards the hairline.  I then patted Revlon PhotoReady Insta- Fix Highlighting Stick in Pink Light to make the highpoint of the cheekbones radiate slightly.

EYES: ColorStay Brow Creator in Soft Brown helped me define, shape and slightly fill in Rachel’s brows.  Filling in and sharpening the brows helps to frame the eye and guide where the shadow is placed next. Since the suit was clean and white, we decided to have fun with color on the eyes. I used Revlon ColorStay Crème Eyeshadow in Merlot as the base layer for a bold effect. We kept the shape a bit 60’s to complement the high ponytail.  To add dimension and brightness, I added the light purple shade of the Revlon Colorstay Looks Book Palette in Insider.  I used a blend of the light purple and pink shade from the same palette for the inner corner of the eye as well.   Revlon ColorStay Crème Gel Eyeliner in Black helped to intensify the lash line.  A few coats of Revlon Volumazing Mascara added both length and thickness to Rachel’s already beautiful lashes.  It’s long lasting so I can rely on it not to flake or smudge on a red carpet.   

LIP: It’s been very dry in LA so I’ve been reaching for extra moisture where ever I can. Revlon Super Lustrous Lipstick has a rich amount of pigment but also delivers the hydration I needed for Rachel’s lips. After trying a few lighter shades, we landed on Bare Affair to complete her mod make up look.

RETAIL: Drug/mass retailers nationwide and Revlon.com

Get The Look: Ashley Graham (Revlon Brand Ambassador) on American Beauty Star

I am such a huge fan of Ashley Graham. There aren't enough words to describe why so many millions of people, just like me, admire her. Below is a "Get The Look" breakdown from last night's American Beauty Star episode. Please note that I am going to try to recreate the look in a follow up article!

WHO: Ashley Graham, International Superstar Model and Revlon Brand Ambassador, hosting season 2, episode 2 of American Beauty Star on January 9, 2019.

MAKEUP BY: Katie Jane Hughes, Celebrity Makeup Artist

SKIN: Katie Jane Hughes perfected Ashley’s skin with Revlon PhotoReady Candid™ Natural Finish Anti-Pollution Foundation in Medium Beige #270.

CHEEKS: Revlon Powder Blush in Mauvelous was applied to the apples of Ashley’s cheeks with the Revlon Blush & Contour Brush for a soft, healthy flush of color.

EYES: To bring out Ashley’s brown eyes, Hughes applied Revlon ColorStay™ Crème Eye Shadow in Merlot all over the lid and finished the lashes with several coats of Revlon Volumazing™ Mascara in Black.

LIPS: Revlon Ultra HD Matte Lipcolors in HD Romance and HD Love were blended together to create a custom, balanced red hue that made Ashley’s lips pop.

Availability: Drug/mass retailers nationwide and Revlon.com. 

New Revlon Pro Collection One Step Hair Dryer and Styler

Introducing NEW Revlon Pro Collection One-Step Hair Dryer and Styler. It’s perfect for the person that wants to save time when getting ready, how to save money (at home vs. salon blowout), double duty beauty products, hair trends and more. It’s also perfect for your gym bag. No need to bring multiple hair tools or even a brush.

It’s truly one of a kind and is the first tool from Helen of Troy that was developed solely based on consumer research. It’s a paddle brush blow dryer (yes, really!), so it combines the power of a blow dryer with the precision of a styling tool.

The NEW Revlon One-Step Hair Dryer and Styler is a two-in-one powerhouse that reduces styling time and delivers smooth, frizz-free results in half the time. The lightweight, ergonomic design allows you to comfortably dry and style hair using just one hand to smooth out hard to reach areas, especially the back of the head where many people struggle to get smooth results. ($49.99)

Revlon Pro Collection One Step Hair Dryer and Styler

NEW Revlon Pro Collection One-Step Hair Dryer and Styler. It’s perfect for saving time when getting ready and also a perfect fit for your gym bag. No need to bring multiple hair tools or even a brush!

It’s truly one of a kind and is the first tool from Helen of Troy that was developed solely based on consumer research. It’s a paddle brush blow dryer so it combines the power of a blow dryer with the precision of a styling tool. 

The NEW Revlon One-Step Hair Dryer and Styler is a two-in-one powerhouse that reduces styling time and delivers smooth, frizz-free results in half the time.  The lightweight, ergonomic design allows you to comfortably dry and style hair using just one hand to smooth out hard to reach areas, especially the back of the head where many people struggle to get smooth results. ($49.99) 

Revlon: Hair Tools and A Chance To Win Some!

Revlon Hair Tools are the gift that keeps giving gorgeous, glamorous hair. What’s more, Revlon is giving you a chance to win a bouquet of the hottest NEW products this week ($100+ value). All you need to do is show mama some Mother’s Day loving on Instagram!

NEW Revlon Styling Tools Include:

· 1” Soft-Feel™ Tourmaline Ceramic Straightener – The Soft-Feel™ handle offers a lightweight design and a rubberized finish provide soft grip and styling comfort. Tourmaline Ceramic Technology distributes even-heat for healthier styling, and heats hair from the inside-out in a fraction of the time. Ions deliver maximum hair conditioning ions for frizz-free styles. ($24.99/Ulta)

· 1875W AC Motor Ionic Dryer - The durable, salon-quality AC motor has an extended lifespan lasting up to 3Xs longer* and dries up to 50% faster* compared to DC Motor Dryers in the market. Tourmaline Ceramic Technology distributed even-heat ceramic provides healthier styling, while tourmaline technology reduces frizz and adds superior shine. ($34.99/Ulta)

· 1” Soft-Feel™ Tourmaline Ceramic Curling Iron(Pink)- Provides even-heat ceramic for healthier styling, heats hair from the inside-out in a fraction of the time. Ion technologydeliver maximum hair conditioning ions for frizz-free styles. ($24.99/Ulta)

· 1” ¼ Soft-Feel™ Tourmaline Ceramic Curling Iron (Purple) - Provides even-heat ceramic for healthier styling, heats hair from the inside-out in a fraction of the time. Ion technologydeliver maximum hair conditioning ions for frizz-free styles. ($24.99/Ulta)

Revlon's Most Recent Launches!

As you know, my "SPOTTED" section often depicts drugstore brands as they hit the shelves and sometimes even before their official release dates. With that in mind, a few weeks ago I did catch a glimpse of all of these new launches so now that I have their press materials, I shall share them with all of you now in further detail. Get ready as there are a lot of wonderful new products from Revlon....

Revlon Bold Lacquer™ Length & Volume Mascara
The Ultimate Black, Bold Definition
Break free from the dull shades of grey of traditional mascaras, and go bold with new Revlon Bold Lacquer Length & Volume Mascara. Revlon Bold Lacquer™ is our first mascara with only high-shine black fibers to provide the ultimate black, bold definition for volume & length to the ‘nth’ degree. This is the mascara you’ve been waiting for!

The Revlon Bold Lacquer™ lacquer film technology combines two different polymers that anchor the mascara to the base of lashes, stretching a smooth film to the tips for incredible length and volume. The intense color pigments deliver a buildable lustrous, deep color to lashes.

Our innovative Revlon ™ Lash Stretch™ brush pulls the high-shine, lengthening fibers through lashes for the ultimate black bold look. The mascara is evenly distributed onto every lash to capture volume and length to the nth degree. Finally, mascara that delivers on the promise of big, bold lashes. Revlon Bold Lacquer Volume & Length Mascara intensifies your lash look in 3 shades: Blackest Black (Waterproof and Non-waterproof), Black, and Blackened Brown (Waterproof and Non-waterproof)
PRICE: $7.99
AVAILABILITY: Now at drug and mass retailers nationwide and on Revlon.com.

Revlon, the #1 brand in longwear, improves on the classic fan favorite ColorStay™ Eye Liner collection with new shades and amenities for ease of use. ColorStay™ Eye Liner unveils four new jewel-toned shades and now features a new smudger and improved sharpener. Our popular eyeliner is more versatile than ever!

The ColorStay Eye Liner collection still features rich, intense color that lasts for 16 hours, and comes with a built-in smudger to blend color and an improved pull-out sharpener for precise lines. This waterproof formula glides on effortlessly and stays put all day. It’s hard to improve upon perfection, but we believe we just did with the new and improved ColorStay™ Eye Liner.
FOUR NEW SHADES: Sapphire, Jade, Amethyst and Topaz (all sampled and pictured below). JOIN EXSITING SHADES Black, Black Brown, Brown, and Charcoal
SUGGESTED RETAIL PRICE: $7.99
AVAILABILITY: Now at drug and mass retailers nationwide and on Revlon.com.

ColorStay Gel Envy™ Longwear Nail Enamel and
ColorStay Gel Envy Diamond Top Coat™
Two Steps to Total Gel Envy
Revlon, the #1 leader in longwear, unveils the next revolution in nail enamel: Revlon ColorStay Gel Envy™ Longwear Nail Enamel and ColorStay Gel Envy Diamond Top Coat™. This pioneering nail collection provides salon-quality color and life-resistant wear in an easy, at-home 2-step system.

Color + Base
Step 1 is the unique Revlon ColorStay Gel Envy™ Longwear Nail Enamel, a base coat and color in one convenient formula for time-saving application. This high performance gel lacquer contains four nail-hugging polymers and optical brightening pearlescence that result in an ultra-smooth, ultra-glossy manicure look saturated in rich color.
The Revlon ColorStay Gel Envy Color + Base come in 30 vibrant, easy to remove shades. There is no UV light required to dry, and color comes off with your favorite nail enamel remover.

ColorStay Gel Envy Diamond Top Coat™
The finishing touch in the 2-step system is our high-performance Revlon ColorStay Gel Envy Diamond Top Coat™. The top coat was developed to complement the ColorStay Gel Envy shades, providing protective coating and using film smoothing technology to provide long lasting strength and high shine. The result is beautiful glass-like shine and a protective coating allowing you to go about your daily activities confident in your nail enamel’s staying power.
Revlon ColorStay Gel Envy™ Longwear Nail Enamel and ColorStay Gel Envy Diamond Top Coat: a 2-step system to total gel envy.

Revlon ColorStay Gel Envy Longwear Nail introduces these 30 show-stopping, easy to remove shades: All or Nothing, Beginner’s Luck, Cardshark, Lady Luck, Hot Hand, Pocket Aces (sampled), Jackpot, Casino Lights, In the Money, High Stakes, Dealer’s Choice, All In, Full House, Sky’s The Limit, Royal Flush, Up The Ante (sampled), Winning Streak, Showtime, Wild Card (sampled), High Roller, Hold ‘Em, Ace of Spades (sampled), Sure Thing, Black Jack, Double Down, Queen of Hearts, Roulette Rush, Long Shot, Joker’s Wild, and Checkmate.
PRICE: $7.99
AVAILABILITY: Now at drug and mass retailers nationwide and on Revlon.com.

ColorStay™ Moisture Stain
The New Level of Glossy, Wet Color
From the leader in lips comes a new way to wear color, Revlon ColorStay™ Moisture Stain. This luxuriously sexy formula is virtually weightless, gliding on lips with creamy comfort and glossy, wet color.

Formula
Traditional stains are often drying or sticky, which is why Revlon ColorStay™ Moisture Stain uses a formula infused with Vitamin E and Aloe to moisturize without stickiness. Lips are drenched in showstopping color and creamy moisture.

Shades
Revlon ColorStay™ Moisture Stain pulls color inspiration from the world’s hottest cities - think Barcelona Nights, a Milan Moment and that Parisian Passion - and is available in 12 trend-setting shades. Complete your day look with a swipe of London Posh, or amp it up for the night with a pop of Miami Fever! Achieve a new level of glossy, wet color with Revlon ColorStay™ Moisture Stain.

Revlon ColorStay™ Moisture Stain drenches lips in these 12 shades: India Intrigue, Parisian Passion (swatched), LA Exclusive (swatched), Barcelona Nights, Rio Rush, Cannes Crush (swatched), Milan Moment, Miami Fever, Shanghai Sizzle, New York Scene, London Posh, Stockholm Chic
PRICE: $9.99
AVAILABILITY: Now at drug and mass retailers nationwide and on Revlon.com.

Revlon ColorStay Skinny™ Liquid Liner
Super Skinny, Super Cool Color
Mastering the classic cat eye comes easy with Revlon’s latest innovation in longwear color. Introducing new Revlon ColorStay Skinny™ Liquid Liner, an all-day liquid liner with an ultra-fine tip that delivers intensely pigmented color for the ultimate skinny liner look. The 0.1 mm applicator tip of ColorStay Skinny™ Liquid Liner provides mistake-proof control allowing you to apply bold, even color with a master hand. Four intensely pigmented shades enhance eyes with sleek, precise lines for a look that lasts all day. Create fierce, trendsetting beauty looks with effortless ease and precision with Revlon ColorStay Skinny™ Liquid Liner.
SHADES: Black Out, Green Spark, Electric Blue and Mahogany Flame (all sampled and pictured below).
SUGGESTED RETAIL PRICE: $7.99
AVAILABILITY: Now at drug and mass retailers nationwide and on Revlon.com.

Lip Colors: Parisian Passion, LA Exclusive 

and Cannes Crush. 

Polishes from Left to Right: Pocket Aces, Up The Ante, 

Wild Card and Ace of Spades.

Spotted: Drugstore Finds

My beauty adrenaline was at an all time high after spotting the newest Covergirl products featuring Spokesmodel Katy Perry as well as seeing many other delights! Here's a look at what I spotted this week...

Spotted again: