Gearing Up For National Lipstick Day: July 29, 2016

B.I.O.A. is gearing up for National Lipstick Day which is taking place this Friday, July 29th – in celebration we rounded up the best of lipstick trends and statistics, celeb fans, most popular shades, top brands and more.

A leader in beauty augmented reality, YouCam Makeup App has over 160 million downloads worldwide and the app receives close to 1 billion visits a month. 

See below for some interesting statistics and insights from YouCam Makeup to help bring to life this special day.

YOUCAM MAKEUP APP TRENDS & STATISTICS

App Availability - Free to download - App Store, Google Play, Website

· The lipstick trial feature has been ranked as the #1 most used feature in the YouCam Makeup app for the past 6 months (US, Europe, Asia)

· The app receives over 1.5 million virtual lipstick try-on’s daily

· Millennials go mad for Matte: New data from YouCam Makeup shows beauty fans prefer matte lipstick twice as much as glossy

Stat: Almost twice (1.7) more females choose matter over gloss

Brand Example: CAILYN Cosmetics Cocoon Lip Stain 

Uncover a new beauty secret. CAILYN Cocoon Lip Stain is a peel off mask for your lips that delivers beautiful color that doesn’t wear off and lasts all day. Easy to use, just apply a thick, evenly applied layer with a lip brush and let it dry for 10 minutes before you peel (yes, peel!) it off to enjoy a matte finish. A hybrid of innovation and convenience, this lip stain delivers unbelievable staying power for up to 10 hours. It’s also kiss-proof and waterproof to prevent any mishaps. Available in 4 lively shades: Tantalizing Orange, Innocent Pink, Pink Desire and Devilish Rose.

Price: $22 each, Available at www.evine.com

HOW TO USE

1. Apply Cocoon Lip Stain with a lip brush making sure the product is evenly distributed
2. Wait 10 minutes, or until dry, for Cocoon Lip Stain to set
3. Starting on the corner of the lip, slowly peel mask

Sunday Lipstick Prep? YouCam Makeup Reveals Beauty Lovers are Mapping Out Their Weekly Lip Colors: 

Stat: Sunday is the peak time of applying virtual lipstick. Female users are mostly using YouCam Makeup and trying on different shades on Sunday night (7-9pm EDT) to prepare their looks for the week ahead

Insight: Starting from 3pm on Wednesday, the lipstick trial feature rises leaving us to believe that women are rewarding themselves or starting to plan their weekend lipstick hues

Brand Example/Unique Shades: Urban Decay Vice Lipstick in Crash, Heroine, Junkie, Pandemonium, Perversion, Studded, Vanity Kills and Wildfire

Price: $17, Available at Sephora, Ulta, Macy’s, Sephora.com, Ulta.com, Macys.com, beauty.com and urbandecay.com

The Verdict is in: Check out the Hottest Lipstick Colors of the Summer:

Stat: Bright pinks and red shades are still the most popular colors in July

Stat: Rosy pink shades are rising as a trendy color in July

Brand Example: L’Oréal Paris Collection Exclusive Lip Pink Collections

Collection Exclusive Pink will be compromised of six delicate shades corresponding to a range of celebrity spokesmodels offering the most sophisticated custom-made shade of pink for every skin tone from peony to fuchsia.

Price: $8.99, Available at lorealparisusa.com and drugstores nationwide

Collection Exclusive Blake's Pink

Collection Exclusive Doutzen's Pink

Collection Exclusive Eva's Pink

Collection Exclusive Jennifer's Pink

 Collection Exclusive Julianne's Pink

Collection Exclusive Liya's Pink

The classic lipstick color America can’t get enough of:

Stat: Females living on the West Coast apply nude shades twice more than females living on the East Coast.

Stat: Red shades still dominate across all of the US cities

Insight: Females living in Miami prefer bright shades over pastels

Brand Example/Nude Shades: Lune + Aster Lip Gloss

Available in 15 shades, this non-sticky lip gloss nourishes with vitamin C & E and adds pops of color and shine. Marla Malcolm Beck, Co-Founder of Bluemercury, created the Lune + Aster brand with her busy, powerful female friends in mind; products are designed to take the guess work out of make-up and get you out the door looking polished, with minimal steps and time. The DNA of the brand is apparent in the gloss shade names– CEO, Entrepreneur, etc. Gluten & paraben free, vegan, made without animal testing and Dermatologist tested.

Price: $46, Available at Bluemercury stores nationwide and bluemercury.com

Brand Example/Nude Shades: FLOWER Color Proof Long-Wear Lip Crème 

This high-intensity color is one of Drew Barrymore’s faves! The long-wearing lip crème wears flawlessly throughout the day and won’t feather or fade. The creamy texture has an opaque, satin finish and the soft angled tip allows a precise application, perfect for emphasizing lips.

Price: $7.98, Available at Walmart and Walmart.com

Brand Example/Nude Shades: CIRCA Color Absolute Velvet Luxe Lipstick

Price: $10.00, Available at Walgreens and CircaBeauty.com

URBAN DECAY STATISTICS/TOP BRAND

· Urban Decay is the #2 bestselling lipstick line in the country

· Urban Decay Vice Lipstick

We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. There’s enough variety to make your head spin, from never-before-seen shades to returning cult favorites to colors inspired by bestselling Eyeshadows and 24/7 Eye Pencils. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels. And because two Vices are better than one – Ruby Rose will be rocking the launch as UD’s Most Addictive New Vice.

Price: $17, Available at Sephora, Ulta, Macy’s, Sephora.com, Ulta.com, Macys.com, beauty.com and urbandecay.com

CELEBRITY FAVORITE

CIRCA Color Treatment Tinted Lip Butter

Eva Mendes is the creative director of Circa Beauty. Her favorite shade of this tinted lip butter is 01 Sheer Apricot. 

Price: $10, Available at Walgreens and CircaBeauty.com

New from FLOWER: Spring Collection

Oh, how I remember meeting Drew when she first launched her brand, FLOWER, and thinking that she was not only a super beautiful soul but a fiercely intelligent business woman. I kid you not when I say her collection offers wonderful options in mostly every beauty category across the board. 

 I also remember learning that the clarity of the packaging was important to her brand so that her customers could see the most true colors possible when choosing their personal products. How about the affordable price points, too? Incredible all around.

With spring in full bloom, I wanted to share four of Drew Barrymore’s favorite, new FLOWER products...

From a lightweight, balm-like foundation to a face/body illuminator and eye and lip products with a range of shades – Drew’s top picks are essentials for spring. On top of having great color pay off and luxurious formulas, each product is travel friendly, making packing for Coachella or any spring travels easier than ever!

FLOWER E.E. Erase Everything Ultimate Foundation 

Introducing the Erase Everything Ultimate Foundation, which helps to fill in uneven skin texture and fine lines while also hydrating the skin. This cream-like balm formula is mixed at a slow speed resulting in a creamy whipped texture, resulting in sheer coverage for a natural finish. Light diffusing pigments blur out skin imperfections, allowing for an even, smooth complexion with long wear properties.

Shades: Sheer Tint, Porcelain Tint, Ivory Tint, Buff Tint, Honey Tint
Price: $12.98, Available at Walmart and Walmart.com

FLOWER Skin Radiance Face & Body Illuminator

For a glow from head to toe, the Skin Radiance Face & Body Illuminator helps highlight the best features on both your complexion and body. The creamy formula spreads easily for an all-over boost of radiance and the universal shade can be used on all skin tones.
Price: $12.98, Available at Walmart and Walmart.com

FLOWER Endless Wear Eye Color Ultimate Eye Color 

Create a variety of beauty looks with five beautiful shades of shadows. Providing sheer and lightweight color with true staying power up to 12 hours, the cushion-y texture goes on silky and shimmering, lasting all day without creasing or fading. Shades: Sheer Buff, Sheer Sands, Sheer Cinnamon, Sheer Charcoal, Sheer Seas
Price: $7.98, Available at Walmart and Walmart.com

FLOWER Hydrasilk Ultimate Lip Butter 

Create a prefect pout with a conditioning lip butter that hydrates the lips upon application. The deluxe formula will lock in moisture and keep them soft and supple after removing the color. The beautifully luxurious formula leave the lips with a pure, intense color with a glossy finish. Shades: Naked Petal, Rose Petal, Peach Petal, Blush Petal, Ruby Petal, Poppy Petal
Price: $7.98, Available at Walmart and Walmart.com

All products are available at Walmart/Walmart.com and feature custom formulations with the same quality ingredients found in department store luxury brands, but sold for a fraction of the price.

Get The Look: Drew Barrymore

Photo courtesy of Getty Images.

Below are the FLOWER products that makeup artist Robin Fredriksz used to create Drew’s beauty look at the London premiere of her new movie, “Miss You Already.”

FOR THE EYES:

FLOWER That's So Kohl! Kohl Eyeliner in Tell Me No Lilacs
FLOWER That's So Kohl! Kohl Eyeliner in Illumin-eye-zer
FLOWER Shadow Play Eye Shadow Quad in Dusk ‘Til Dawn (available at Walmart stores, not yet online)
FLOWER Zoom-In Ultimate Mascara in Black

FOR THE FACE AND LIPS:

FLOWER Transforming Touch Powder-To-Crème Blush in A Coral Ble
FLOWER Kiss Stick High Shine Lip Color in Baby Buttercup

PRODUCT INFORMATION:

FLOWER That’s So Kohl! Kohl Eyeliner in Tell Me No Lilacs and Illumin-Eye-Zer

Kohl It! This super luxe and creamy kohl eyeliner glides on effortlessly for the ultimate color payoff and intensity. Create the ultimate smokey eye with a built-in velvety, suede-like smudger that allows you to easily create a smokey eye; build, blend, and smudge to perfection. Medium-to-High coverage ensures the ultimate intense eye effect that will last up to 12 hours. Use the “Illu-min-eye-zer” to illuminate the eyes for a fresh, bright, look. Paraben-free, talc-free, phthalate-free, GMO-free and sulfate-free.

Price: $7.98, Available at Walmart and Walmart.com/Flower

FLOWER Shadow Play Eye Shadow Quad in From Dusk Till Dawn

From the new cosmetics range by Drew Barrymore, the Flower Shadow Play Eye Shadow Quad offers four gorgeous shades with color that blends evenly and flawlessly on the eyelid.

· Ginko biloba extract makes lids soft and supple
· Smooth and brighten delicate eyelids
· Luminous finish

Price: $8.98 each, Available at Walmart and Walmart.com

FLOWER Zoom-In Ultimate Mascara in Black

Transforming lashes to appear dramatically longer, fuller and defined, this mascara has a unique adjustable brush that twists into 3 different shapes (pictured below) to let you customize lash volume and length. D-panthenol helps to smooth lashes and stimulate growth while rice wax provides smudge-proof color. Contains a naturally derived gellifying agent for ease in application. Ophthalmologist tested.

Price: $7.98, Available at Walmart and Walmart.com

FLOWER Transforming Touch Powder-To-Crème Blush in A-coral-ble

An exclusive, innovative formula that features exclusive “Liquid Powder” Technology which transforms loose powder into a crème by simply applying to the skin. The result is a flawless, airbrushed, soft-focus effect for face & cheeks.

Pigments are encased by “Hydrophobic” powder

Non-messy, mattifying, medium coverage
Infused with essential oils to hydrate the skin
Sets a quick and non-tacky finish

Can be applied by hand, sponge of with the FLOWER Ultimate Powder or Liquid Foundation Brushes

Price: $12.98, Available at Walmart or Walmart.com/Flower

FLOWER Kiss Stick High Shine Lip Color in Baby Buttercup

A hero product, this high-shine luxury lipstick is infused with emollient oils to help improve shine and allow for a rich, creamy application. It will leave your lips with a pure, intense color payoff.

Price: $6.98 each, Available at Walmart and Walmart.com/Flower

In Honor of National Lipstick Day on 7/29

I found this to be an interesting read and in honor of National Lipstick Day on July 29th, I deemed it appropriate to share!

A recent survey compiled in a report commissioned by Heathrow Airport, “Lipstick Colors of the Year,” unearthed the most popular lip colors in major cities around the globe.

It’s no surprise that New Yorkers opt for Classic Red, (Me, Me, Me) but did you know those in Rome prefer Golden Plum? Or that Las Vegas women gravitate towards bright orange coral?

Below is a selection of lipsticks that correspond to the most popular shades in the hottest summer travel destinations.

ATHENS – BRIGHT FUSCHIA

Laura Geller Luscious Lips Liquid Lipstick

A highly pigmented formula infused with Vitamin E and a special texturizing gel, this full-coverage liquid lipstick glides on as a liquid and dries to a weightless, semi-matte finish. Never dry or sticky, this long-wearing color can be worn alone or on top of a lip primer for a colorful pout that will last.

Price: $21, Available at Ulta.com

Urban Decay Sheer Revolution Lipstick in Anarchy

For high-impact color with a rich, creamy feel, Sheer Revolution Lipstick offers bold pigments that wear sheer and shiny. Sheer Revolution hugs your lips and has a buttery-smooth application. The formula is laced with Maxi-Lip™, which helps define and hydrate lips while making them look plumper and fuller, along with Shea butter, jojoba, olive, and babassu oils, and Vitamin C and E.

Price: $22, Available at UrbanDecay.com

MIAMI – PALE ROSE PINK

By Terry Hyaluronic Sheer Nude in Bare Balm

By Terry injects life into the vision of pale pink lips. Hyaluronic Sheer Nude is a fusion of all the virtues found in a balm-gel, foundation and moisturizer. It melts into lips smoothing, filling out wrinkles and fine lines, and protecting against UV. This delicious sheer color embellishment delivers a neo-nude veil that is rosy and irresistible.

Price: $36, Available at B-glowing.com 

CIRCA Color Absolute Velvet Luxe Lipstick in 03 Sophia

Inspired by the Old Hollywood silver screens, this non-drying, color-saturated lipstick leaves a beautiful velvet matte finish. The comfortable formula provides medium-to-full color coverage and is enriched with Aloe Extract and Jojoba and Sweet Almond Oil to keep lips moist, smooth and full of pure pigment.

Price: $10, Available at Walgreens

 

LAS VEGAS – BRIGHT CORAL ORANGE


FLOWER Kiss Stick High Shine Lip Color in Cactus Flower

A hero product, this high-shine luxury lipstick is infused with emollient oils to help improve shine and allow for a rich, creamy application. It will leave your lips with a pure, intense color payoff.

Price: $6.98, Available at Walmart.com/Flower

Urban Decay Matte Revolution Lipstick in Matte Tilt

Unlike traditional mattes, Matte Revolution is as rich and buttery as the original Revolution Lipstick, laying down tons of pigment in one swipe. It applies smoothly, hugging your lips – no dragging or skipping here – but leaves a velvety matte effect behind. The formula contains avocado, olive and babussu oils, shea and illipe butter, and vitamin C and E to hydrate and nourish.

Price: $22, Available at UrbanDecay.com

LONDON – CARAMEL NUDE


L’Oréal Paris Colour Riche La Lacque in Coco-Lacque

For the lipstick lover in search of super-pigmented color delivered in a sleek, easy-to-use application comes the new L’Oréal Paris Colour Riche La Lacque & Le Matte Lip Pens. With maximum color pay-off and comfortable, non-drying wear, these first-to-mass lip pens offer a precise application in two prestige-inspired, varying finishes: smooth lacquer & creamy matte.

Price: $9.99, Available at drugstores and mass retailers nationwide 

FLOWER Lip Service Lip Butter in Nice Bloom-ers!

This superior shine, non-tacky formula has a buttery-soft texture that glides on easily, leaving leaves lips looking smooth and full. The rich texture provides an optical plumping effect and has a high percentage of emollient oil for a super-smooth, shiny finish.

Price: $6.98 each, Available at Walmart and Walmart.com/Flower

NEW YORK - CLASSIC RED


Clinique Pop Lip Colour + Primer in 08 Cherry Pop

This fun, flirty and feminine lipstick has the benefits of a built-in primer which will leave you with longwearing, moisturizing lip colour that envelopes lips in pure comfort. The smooth, perfectly modern and velvety finish lasts all day.

Price: $18, available at Clinique counters nationwide.

L’Oréal Paris Colour Riche Collection Exclusive Pure Reds Lipcolour in Blake’s Red

With the popularity of the red lip, L’Oréal Paris introduces a collection of six timeless lip colors inspired by the brands’ most iconic spokeswomen. Designed to offer a red for every woman, Blake’s Red was custom-created for the perfect classic red shade with a smooth matte finish and luxurious pop of color.

Price: $8.99, Available at drugstores and mass retailers nationwide

PARIS – DUSTY ROSE


CIRCA Color Absolute Velvet Luxe Lipstick in 04 Ava

Inspired by the Old Hollywood silver screens, this non-drying, color-saturated lipstick leaves a beautiful velvet matte finish. The comfortable formula provides medium-to-full color coverage and is enriched with Aloe Extract and Jojoba and Sweet Almond Oil to keep lips moist, smooth and full of pure pigment.

Price: $10, Available at Walgreens

Laura Geller Iconic Baked Sculpting Lipstick in East Side Rouge

Introducing the brand’s first-ever baked and sculpted lipstick which boasts a uniquely quilted and curved bullet to sculpt and contour lips, creating the perfect cupid’s bow in just one swipe. The formula blends the brand’s signature baking process, artisan-baked pigments and rich natural moisturizers, including Almond Oil, to create a formula that saturates lips with creamy, vibrant color that feels weightless and provides long-lasting, high-impact wear.

Price: $21, Available at Ulta and LauraGeller.com

ROME – GOLDEN PLUM

L’Oréal Paris Colour Riche Le Matte in Matte-r of Fact

For the lipstick lover in search of super-pigmented color delivered in a sleek, easy-to-use application comes the new L’Oréal Paris Colour Riche Le Matte Lip Pens. With maximum color pay-off and comfortable, non-drying wear, these first-to-mass lip pens offer a precise application in two prestige-inspired, varying finishes: smooth lacquer & creamy matte.

Price: $9.99, Available at drugstores and mass retailers nationwide

Urban Decay Matte Revolution Lipstick in Bittersweet

Unlike traditional mattes, Matte Revolution is as rich and buttery as the original Revolution Lipstick, laying down tons of pigment in one swipe. It applies smoothly, hugging your lips – no dragging or skipping here – but leaves a velvety matte effect behind. The formula contains avocado, olive and babussu oils, shea and illipe butter, and vitamin C and E to hydrate and nourish.

Price: $22, Available at and UrbanDecay.com

How many colors have you tried? What colors are you favorites to wear? What are your favorite brands?

2013: Some Truly Great Times

First let me start off by saying HAPPY HOLIDAYS to all! I was looking over my pics and a few occasions really stuck out both in my heart and mind and I wanted to share them with you. 

I have been blessed with meeting such talented people over the past few years and have been touched by their overall kindness and generosity towards me. 

This picture gives you a glimpse into my world and the artists below are game changers: Essie Weingarten, Bernadette Thompson , Gina Brooke, Danilo, Drew Barrymore and Samantha and Michael whom own TEMPTU. Others I must acknowledge and thank are Sarah Lucero and her fabulous team at Stila, Brigitte Reiss Andersen, James Vincent, Matin Maulawizada, Tina Turnbow, Tim Quinn, Michelle Phan, Grace Gold, Eric Sakas, Troy Surratt, Linda Rodin and so many others for their constant support. 

To my very loyal readers- I adore you and it is because of your friendship that I continue to write! Bless you all. 

Cheers and make every day count!

XO Nicole Gordon Levine