Gearing Up For National Lipstick Day: July 29, 2016

B.I.O.A. is gearing up for National Lipstick Day which is taking place this Friday, July 29th – in celebration we rounded up the best of lipstick trends and statistics, celeb fans, most popular shades, top brands and more.

A leader in beauty augmented reality, YouCam Makeup App has over 160 million downloads worldwide and the app receives close to 1 billion visits a month. 

See below for some interesting statistics and insights from YouCam Makeup to help bring to life this special day.

YOUCAM MAKEUP APP TRENDS & STATISTICS

App Availability - Free to download - App Store, Google Play, Website

· The lipstick trial feature has been ranked as the #1 most used feature in the YouCam Makeup app for the past 6 months (US, Europe, Asia)

· The app receives over 1.5 million virtual lipstick try-on’s daily

· Millennials go mad for Matte: New data from YouCam Makeup shows beauty fans prefer matte lipstick twice as much as glossy

Stat: Almost twice (1.7) more females choose matter over gloss

Brand Example: CAILYN Cosmetics Cocoon Lip Stain 

Uncover a new beauty secret. CAILYN Cocoon Lip Stain is a peel off mask for your lips that delivers beautiful color that doesn’t wear off and lasts all day. Easy to use, just apply a thick, evenly applied layer with a lip brush and let it dry for 10 minutes before you peel (yes, peel!) it off to enjoy a matte finish. A hybrid of innovation and convenience, this lip stain delivers unbelievable staying power for up to 10 hours. It’s also kiss-proof and waterproof to prevent any mishaps. Available in 4 lively shades: Tantalizing Orange, Innocent Pink, Pink Desire and Devilish Rose.

Price: $22 each, Available at www.evine.com

HOW TO USE

1. Apply Cocoon Lip Stain with a lip brush making sure the product is evenly distributed
2. Wait 10 minutes, or until dry, for Cocoon Lip Stain to set
3. Starting on the corner of the lip, slowly peel mask

Sunday Lipstick Prep? YouCam Makeup Reveals Beauty Lovers are Mapping Out Their Weekly Lip Colors: 

Stat: Sunday is the peak time of applying virtual lipstick. Female users are mostly using YouCam Makeup and trying on different shades on Sunday night (7-9pm EDT) to prepare their looks for the week ahead

Insight: Starting from 3pm on Wednesday, the lipstick trial feature rises leaving us to believe that women are rewarding themselves or starting to plan their weekend lipstick hues

Brand Example/Unique Shades: Urban Decay Vice Lipstick in Crash, Heroine, Junkie, Pandemonium, Perversion, Studded, Vanity Kills and Wildfire

Price: $17, Available at Sephora, Ulta, Macy’s, Sephora.com, Ulta.com, Macys.com, beauty.com and urbandecay.com

The Verdict is in: Check out the Hottest Lipstick Colors of the Summer:

Stat: Bright pinks and red shades are still the most popular colors in July

Stat: Rosy pink shades are rising as a trendy color in July

Brand Example: L’Oréal Paris Collection Exclusive Lip Pink Collections

Collection Exclusive Pink will be compromised of six delicate shades corresponding to a range of celebrity spokesmodels offering the most sophisticated custom-made shade of pink for every skin tone from peony to fuchsia.

Price: $8.99, Available at lorealparisusa.com and drugstores nationwide

Collection Exclusive Blake's Pink

Collection Exclusive Doutzen's Pink

Collection Exclusive Eva's Pink

Collection Exclusive Jennifer's Pink

 Collection Exclusive Julianne's Pink

Collection Exclusive Liya's Pink

The classic lipstick color America can’t get enough of:

Stat: Females living on the West Coast apply nude shades twice more than females living on the East Coast.

Stat: Red shades still dominate across all of the US cities

Insight: Females living in Miami prefer bright shades over pastels

Brand Example/Nude Shades: Lune + Aster Lip Gloss

Available in 15 shades, this non-sticky lip gloss nourishes with vitamin C & E and adds pops of color and shine. Marla Malcolm Beck, Co-Founder of Bluemercury, created the Lune + Aster brand with her busy, powerful female friends in mind; products are designed to take the guess work out of make-up and get you out the door looking polished, with minimal steps and time. The DNA of the brand is apparent in the gloss shade names– CEO, Entrepreneur, etc. Gluten & paraben free, vegan, made without animal testing and Dermatologist tested.

Price: $46, Available at Bluemercury stores nationwide and bluemercury.com

Brand Example/Nude Shades: FLOWER Color Proof Long-Wear Lip Crème 

This high-intensity color is one of Drew Barrymore’s faves! The long-wearing lip crème wears flawlessly throughout the day and won’t feather or fade. The creamy texture has an opaque, satin finish and the soft angled tip allows a precise application, perfect for emphasizing lips.

Price: $7.98, Available at Walmart and Walmart.com

Brand Example/Nude Shades: CIRCA Color Absolute Velvet Luxe Lipstick

Price: $10.00, Available at Walgreens and CircaBeauty.com

URBAN DECAY STATISTICS/TOP BRAND

· Urban Decay is the #2 bestselling lipstick line in the country

· Urban Decay Vice Lipstick

We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. There’s enough variety to make your head spin, from never-before-seen shades to returning cult favorites to colors inspired by bestselling Eyeshadows and 24/7 Eye Pencils. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels. And because two Vices are better than one – Ruby Rose will be rocking the launch as UD’s Most Addictive New Vice.

Price: $17, Available at Sephora, Ulta, Macy’s, Sephora.com, Ulta.com, Macys.com, beauty.com and urbandecay.com

CELEBRITY FAVORITE

CIRCA Color Treatment Tinted Lip Butter

Eva Mendes is the creative director of Circa Beauty. Her favorite shade of this tinted lip butter is 01 Sheer Apricot. 

Price: $10, Available at Walgreens and CircaBeauty.com

Eva Mendes for Estée Lauder: New Dimension Transformative Collection

NEW DIMENSION TRANSFORMATIVE COLLECTION

Introducing New Dimension, a transformative collection that’s so powerful it has been said it will change a woman’s perspective on how she sees herself...

One breakthrough serum – New Dimension Shape + Fill Expert Serum – and an Expert Liquid Tape along with two custom shaping experts – Shape + Sculpt Face Kit and Shape + Sculpt Eye Kit – help create beautiful contours and a visibly more defined facial shape. Working on every level of skin’s surface, helping to create both visible volume and structure, this new collection finds, flatters and reflects skin’s best features. It’s a multi-faceted transformation, immediately and over time. Needed visible volume is added. Facial contours look more defined. The cheeks and jawline appear more lifted. Revolutionary? Absolutely. New Dimension gives a whole new angle on beauty through the transformative beauty of contouring.

THE SCIENCE OF TRANSFORMATION

The secret to creating beautiful facial contours is to improve both visible volume + structure. “We’ve known that skin’s structure helps give skin the density and definition that is characteristic of youthful skin,” said Dr. Nadine Pernodet, Vice President, Skin Biology Research & BioActives, R&D. “But, thanks to our latest research, we now know it’s critical to also improve visible volume to create a true transformation.” Volume gives skin dimension. Therefore, to improve the look of facial contours, it is critical to improve both visible structure and volume.

THE TRANSFORMATIVE COLLECTION

Today, real transformation is possible with the transformative beauty of contouring. For the first time, New Dimension helps create beautiful contours and a visibly more defined facial shape:

 New Dimension Shape + Fill Expert Serum – a powerful, concentrated formula that helps define the look of contours to help lift the look of cheeks and the jawline by improving both visible volume and structure.
 New Dimension Expert Liquid Tape – a precision-accurate treatment that targets and helps give a tighter feel to key facial contours. Over time, New Dimension Expert Liquid Tape helps firm, tone and give a more sculpted, lifted look around eyes.
 New Dimension Shape + Sculpt Face Kit – an all-in-one contouring duo that instantly creates an ideal facial framework with two expertly coordinated cream shades. The neutral tones make contouring mistake-proof every time.
 New Dimension Shape + Sculpt Eye Kit – an eye contour kit that helps create ideal eye shape and appearance.

A NEW PERSPECTIVE ON BEAUTY

Estée Lauder went beyond traditional consumer testing, using advanced Neuroscience Testing which measures physiological and emotional responses and which has long been used to understand people’s reactions through the workings of the brain and nervous system. Estée Lauder conducted Neuroscience Testing for the first time to measure the physiological and emotional responses of women after using New Dimension Shape + Fill Expert Serum*. The results are remarkable: 91% of the panelists* experienced a positive change in attitude after using New Dimension Shape + Fill Expert Serum and felt more enthusiastic about the way they looked. They also indicated feelings of delight and astonishment.

NEW Estée Lauder New Dimension
New Dimension Shape + Fill Expert Serum $89.00, 30ml
New Dimension Expert Liquid Tape $70.00, 15ml
New Dimension Shape + Sculpt Face Kit $50.00
New Dimension Shape + Sculpt Eye Kit $40.00

See Eva HERE in her first-ever TV commercial for Estée Lauder’s New Dimension Transformative Skincare Collection

 Estée Lauder New Dimension is available at Estée Lauder counters nationwide and esteelauder.com

Eva Mendes: First Post-Baby Interview to Violet Grey

Eva Mendes gave her first post-baby interview. The actress talked to Cassandra Huysentruyt Grey, of Violet Grey, about life as a new mother, her beauty regime and about her clothing collection for New York & Company. In the editorial accompanying the interview, Eva is captured in one of her own designs for New York and Company.

The actress revealed to Grey, "I love a waist. I love a beautiful dress. When I am designing with my partners I try to think about the woman I'm designing for, where she's going, what her life is like. That's why I don't design jeans or many pants. I think the easiest way to make a woman look beautiful is to put her in a dress that fits her properly."

Eva is wearing the Coral Clusters Maria Dress from her holiday collection, available for purchase and online the first week of December. The dress is priced at $99.95. New York and Company celebrated the one year anniversary of Eva's collection for the retailer this past September. 

Event Alert: Eva Mendes and New York & Company Have Great Events in the Works!

Eva Mendes and New York & Company invite you to participate in a series of unique, not to be missed fashion experiences in celebration of Eva’s second Fall collection for the specialty retailer. Three fashion events will occur at three different iconic New York City locations on September 16th 2014. New York City, central to the DNA of New York and Company, will serve as the backdrop against which these events take place. The largest of the three events will occur at 5:30 PM in Flatiron Plaza and you are invited to come!

The first of the Eva Mendes Collection Fashion Shows is set to occur at The New York Public Library, located on 5th Avenue at 42nd Street. The show will begin at 4:30, when models clad in the A-List celebrity’s Collection will exit a double decker bus and hit the streets with a fashionable vigor, as tourists, passersby, and the public are treated to Eva’s take on the latest trends. The Collection is designed by Eva in New York City; in partnership with NY&C. Nothing is more fashionable than Bryant Park and the New York Public Library, the set for decades of New York Fashion Week shows.

It is at 5:30 PM the Eva Mendes Collection will arrive to Flatiron Plaza, where the most grandiose fashion experience will take place. Guests can join the celebration at this location near the North side of Madison Square Park, located on 5th at 24th Street, with clear views of the Empire State Building in the background. This location will also boast a step and repeat for photo opportunities, as well as gift bags from for participants and attendees. New Yorkers will be treated to videos of Mendes and behind the scenes footage from her fall campaign on larger format video affixed to the side of the fashion tour bus before it heads to the next location.

The final stop of New York & Company’s Eva Mendes Collection tour is the retailers 58th & Lexington boutique. The show will begin at 6:30 PM. After the show wraps, guests will have the very first access to shop the collection and party with NY&C. September 16th cannot come soon enough?!!!!