Thursday, February 5, 2015

FLOR from Oscar de la Renta

His legend shall forever live on. Oscar de la Renta has launched FLOR, a feminine new fragrance hitting shelves just in time for Valentine’s Day. It’s romantic, pink and gorgeous. Oscar FLOR in its simplicity is a flower, natural, bright and fragrant.

FLOR is a modern creation of a fresh, sparkling floral bouquet that carries the sophistication of Oscar signature with a twist of elegance and surprise...a gentle balance of freshness and soft sensuality.

“Oscar FLOR was created with a touch of audacity & more than a splash of originality; all coming from the desire to explore new olfactory territories.

An irreverent fragrance, Oscar FLOR bursts forth with profound feminine splendor.   Inspired by Oscar’s home is the Dominican Republic, which has an overture of elegance and romanticism infused with rich opulence. I wanted to create a fragrance like his home; sophisticated and chic with an undeniable charm.

For me, this fragrance had to feel luxurious and elegant but it also had to be fun and unexpected.  I wanted the top to sparkle with juicy freshness of Lychee, Juicy Mango, Tangerine, Crisp Ivy; while the heart took an elevated turn of glamour and surprise with notes of Bulgarian Rose Orpur®, Jasmine Sambac and Neroli.  From the back comes all the texture, warmth and character. Sheer Cassis, Tonka Beans, Seductive Musk complete the interlude and keep you wanting more.”
-Calice Becker, Perfumer

Top notes are Sparkling Lychee, Lush Neroli and Crisp Ivy. Middle notes are Pink Jasmine, Fresh Picked Mango and Blanc Peony. Bottom notes are Creamy Musk, Tonka Bean and Sheer Cassis.

FLOR is available at Macy’s and Dillards for $78 (100ml EDP) and $20 (10ml rollerball).

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