NEW: Little Black Primer featuring Kendall Jenner for Estée Lauder

Kendall Jenner’s first campaign for Estée Lauder featuring NEW Little Black Primer. Tint bare lashes for a soft, natural look; use under your favorite mascara to amplify volume, lift and length; and wear as a top coat to set your lashes!


Tint. Amplify. Set.

A versatile, 3-in-1 primer that will change the life of your lashes. Little Black Primer™ is a makeup prep-step that creates the ideal base for longer, fuller lashes that stay flexible and feel healthy. It’s a lightweight weekend mascara. It’s a water-resistant topcoat. It’s what you never knew you always wanted.

Availability: NEW Little Black Primer™ will be available at Estée Lauder counters nationwide and is already available on EsteeLauder.com NOW. Suggested Retail Price: $24.00

Click Here to Watch: Little Black Primer Video

 featuring Kendall Jenner