Tuesday, January 27, 2015

BaubleBar x Benefit Cosmetics Collaborate on Three Unique Gift Sets

Launching TODAY, BaubleBar x Benefit are unveiling three unique gift sets including: “Sparkle, Shine & All Things Fine,” “Real Romance & A Rosy Future” and “Love, Luck & Long Lashes”— each including one fabulous BaubleBar accessory and one to two cult-classic Benefit products (retailing at $34 each).

Benefit beauty genie, Simone, appears on the gift set packaging with special fortunes in tow. “You’ll make more people blush than a makeup artist” is the cheeky prediction teamed with the “Real Romance & A Rosy Future” gift set.

Simone also appears in a fun, interactive game on both BaubleBar.com + BenefitCosmetics.com where she doles out BaubleBar and Benefit Cosmetics discount codes. 

Finally, there will be an animatronic fortune-telling ‘twitter machine’ that will travel between NYC and one other city. Fans can tweet at the machine and win a BaubleBar or Benefit product. You can follow what is happening live on Social Media using hashtag #BaubleBenefit.

"Truthfully our teams have been good friends for a long time given how much we love one another's products! We had always talked about finding a way to partner - not only do both Benefit Cosmetics and BaubleBar share a similar playful tone and style, but we also share very similar audiences with similar interests," said Julia Straus, VP of Business Development at BaubleBar. "It seemed like a perfect fit, then, that not only would a partnership be incredibly fun to design together, but would be similarly enjoyable for our audiences to engage with. We are thrilled to be bringing the best of beauty and fashion to ladies across the country, along with good fortunes, of course.”

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