Monday, January 5, 2015

A New Kind of Collaboration from Burt's Bees Featuring Us The Duo

Burt's Bees joins musicians and Vine sensations US THE DUO to create "flavorful" original songs! I love sharing stories such as this one and am excited to hear your original entries, if you feel inspired to do so... 

Husband and wife folk-pop group, Us the Duo, also known as Michael and Carissa Rae Alvarado, have been making waves recently with their viral 6-second Vine covers of beloved songs. Now, the online musical sensations are lending their talent to Burt’s Bees to create Burt’s Bees lip balm flavor inspired songs. From November to January Us the Duo will record and release four Vines all about their lip-loving favorite flavors. Guess what? Burt’s Bees wants fans to do the same.

Find the original songs at and Like Us the Duo’s wildly popular 6-second covers, which feature the couple’s faces from the lips down, the new Burt’s Bees inspired Vines will also be made in their signature lip-centric style. 

Tad Kittredge, Associate Director of Marketing at Burt’s Bees explains, “Us the Duo’s lip-centric Vines and their compelling love story caught our attention. We’re thrilled to see how they musically interpret the flavors of our natural lip balms with their flare for delightful six-second riffs.”

Check out the debut Coconut and Pear Vine with the lyrics, “Coconut & Pear, you’ve got the flowers in your hair. And we’re in love.” Or enjoy the all new Wild Cherry ode, “Wild Cherry I like to savor. Pull it out ya pocket and uncap the flavor.” 

Then, be inspired to create and submit your own Burt’s Bees lip balm flavor Vine. Share your original song on social media by tagging @BurtsBees and using the hashtag #UnCapFlavor, for the chance to be re-Tweeted and re-Vined by Us the Duo and Burt's Bees. With Us the Duo’s 4.2 million Vine followers and 134,000 Twitter followers plus Burt’s Bees’ 86,200 Twitter followers, your video could catapult you to virtual stardom, just like Us the Duo.

To find out more about Us the Duo’s Burt’s Bees must-haves, visit the Burt’s Bees Facebook and Instagram accounts for exclusive content. 

No comments:

Post a Comment