B.I.O.A. is gearing up for National Lipstick Day which is taking place this Friday, July 29th – in celebration we rounded up the best of lipstick trends and statistics, celeb fans, most popular shades, top brands and more.
A leader in beauty augmented reality, YouCam Makeup App has over 160 million downloads worldwide and the app receives close to 1 billion visits a month.
See below for some interesting statistics and insights from YouCam Makeup to help bring to life this special day.
YOUCAM MAKEUP APP TRENDS & STATISTICS
App Availability - Free to download - App Store, Google Play, Website
· The lipstick trial feature has been ranked as the #1 most used feature in the YouCam Makeup app for the past 6 months (US, Europe, Asia)
· The app receives over 1.5 million virtual lipstick try-on’s daily
· Millennials go mad for Matte: New data from YouCam Makeup shows beauty fans prefer matte lipstick twice as much as glossy
Stat: Almost twice (1.7) more females choose matter over gloss
Brand Example: CAILYN Cosmetics Cocoon Lip Stain
Uncover a new beauty secret. CAILYN Cocoon Lip Stain is a peel off mask for your lips that delivers beautiful color that doesn’t wear off and lasts all day. Easy to use, just apply a thick, evenly applied layer with a lip brush and let it dry for 10 minutes before you peel (yes, peel!) it off to enjoy a matte finish. A hybrid of innovation and convenience, this lip stain delivers unbelievable staying power for up to 10 hours. It’s also kiss-proof and waterproof to prevent any mishaps. Available in 4 lively shades: Tantalizing Orange, Innocent Pink, Pink Desire and Devilish Rose.
Price: $22 each, Available at www.evine.com
HOW TO USE
1. Apply Cocoon Lip Stain with a lip brush making sure the product is evenly distributed
2. Wait 10 minutes, or until dry, for Cocoon Lip Stain to set
3. Starting on the corner of the lip, slowly peel mask
Sunday Lipstick Prep? YouCam Makeup Reveals Beauty Lovers are Mapping Out Their Weekly Lip Colors:
Stat: Sunday is the peak time of applying virtual lipstick. Female users are mostly using YouCam Makeup and trying on different shades on Sunday night (7-9pm EDT) to prepare their looks for the week ahead
Insight: Starting from 3pm on Wednesday, the lipstick trial feature rises leaving us to believe that women are rewarding themselves or starting to plan their weekend lipstick hues
Brand Example/Unique Shades: Urban Decay Vice Lipstick in Crash, Heroine, Junkie, Pandemonium, Perversion, Studded, Vanity Kills and Wildfire
Price: $17, Available at Sephora, Ulta, Macy’s, Sephora.com, Ulta.com, Macys.com, beauty.com and urbandecay.com
The Verdict is in: Check out the Hottest Lipstick Colors of the Summer:
Stat: Bright pinks and red shades are still the most popular colors in July
Stat: Rosy pink shades are rising as a trendy color in July
Brand Example: L’Oréal Paris Collection Exclusive Lip Pink Collections
Collection Exclusive Pink will be compromised of six delicate shades corresponding to a range of celebrity spokesmodels offering the most sophisticated custom-made shade of pink for every skin tone from peony to fuchsia.
Price: $8.99, Available at lorealparisusa.com and drugstores nationwide
Collection Exclusive Blake's Pink
Collection Exclusive Doutzen's Pink
Collection Exclusive Eva's Pink
Collection Exclusive Jennifer's Pink
Collection Exclusive Julianne's Pink
Collection Exclusive Liya's Pink
The classic lipstick color America can’t get enough of:
Stat: Females living on the West Coast apply nude shades twice more than females living on the East Coast.
Stat: Red shades still dominate across all of the US cities
Insight: Females living in Miami prefer bright shades over pastels
Brand Example/Nude Shades: Lune + Aster Lip Gloss
Available in 15 shades, this non-sticky lip gloss nourishes with vitamin C & E and adds pops of color and shine. Marla Malcolm Beck, Co-Founder of Bluemercury, created the Lune + Aster brand with her busy, powerful female friends in mind; products are designed to take the guess work out of make-up and get you out the door looking polished, with minimal steps and time. The DNA of the brand is apparent in the gloss shade names– CEO, Entrepreneur, etc. Gluten & paraben free, vegan, made without animal testing and Dermatologist tested.
Price: $46, Available at Bluemercury stores nationwide and bluemercury.com
Brand Example/Nude Shades: FLOWER Color Proof Long-Wear Lip Crème
This high-intensity color is one of Drew Barrymore’s faves! The long-wearing lip crème wears flawlessly throughout the day and won’t feather or fade. The creamy texture has an opaque, satin finish and the soft angled tip allows a precise application, perfect for emphasizing lips.
Price: $7.98, Available at Walmart and Walmart.com
Brand Example/Nude Shades: CIRCA Color Absolute Velvet Luxe Lipstick
URBAN DECAY STATISTICS/TOP BRAND
· Urban Decay is the #2 bestselling lipstick line in the country
· Urban Decay Vice Lipstick
We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. There’s enough variety to make your head spin, from never-before-seen shades to returning cult favorites to colors inspired by bestselling Eyeshadows and 24/7 Eye Pencils. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels. And because two Vices are better than one – Ruby Rose will be rocking the launch as UD’s Most Addictive New Vice.
Price: $17, Available at Sephora, Ulta, Macy’s, Sephora.com, Ulta.com, Macys.com, beauty.com and urbandecay.com
CELEBRITY FAVORITE
CIRCA Color Treatment Tinted Lip Butter
Eva Mendes is the creative director of Circa Beauty. Her favorite shade of this tinted lip butter is 01 Sheer Apricot.
Now this collaboration seemeds like a fun one that could be considered part of a more "permanent" collection for some!
Straight from the UD offices, this breaking new alert came across my desk....
It’s almost National Lipstick Day (July 29, 2016) and as they say around the UD office, “Lipstick is Our Vice.” (Or at least, one of them.)
One of the others? Tattoos, of course.
As the wise Ron Swanson once said, “Don’t half ass two things. Whole-ass one thing.” So we decided, if we were really committed to the cause (and I think you can call launching 100 shades of lipstick committed), we wouldn’t just celebrate lipstick on one day. We’d celebrate it permanently. IN INK.
We’re working with tattoo artist Georgia Grey to give lipstick junkies everywhere the chance to double down on their commitment with us, and get an exclusive tattoo designed by Georgia and inspired by UD’s new Vice Lipstick line.
The design? A gorgeous lip outline loosely filled in with watercolor splashes. Georgia used a bold line to show her love for traditional images that can be seen a mile away… just like a bold lip that pops from afar. The watercolor is a loose medium, which Georgia used to reflect the desire to wear every color in the 100-shade lineup, and to mimic the feel of graffiti in an urban setting. Georgia created a piece inspired by the individual setting themselves apart – whether it’s permanently inked or wiped off at the end of the day.
She’s available to ink it on true UD junkies at Bang Bang Tattoos, located in NYC.
TATTOO BY GEORGIA GREY INSPIRED BY URBAN DECAY’S VICE LIPSTICK:
MORE ABOUT VICE LIPSTICK:
We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. There’s enough variety to make your head spin, from never-before-seen shades to returning cult favorites to colors inspired by bestselling Eyeshadows and 24/7 Eye Pencils. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels.
And because two Vices are better than one – Ruby Rose will be rocking the launch as UD’s Most Addictive New Vice.
Price: $17, Available at Sephora/Sephora.com, Ulta/Ulta.com, Macy’s/Macys.com, Beauty.com and UrbanDecay.com
Keeping skin fresh during the hot summer months is no easy feat! Between the sunscreen, sand, and salt skin can easily look tired and over worked. For a quick refresh at any time GLOV On-The-Go keep skin looking fresh, healthy, and clean!
With unique micro fiber technology, the GLOV On-The-Go quickly removes makeup with just water! Use it at night to simplify your routine, or during the hot summer days to quickly refresh, cleanse, and tone skin! This multitasking tool removes grime, buildup, and makeup quickly so you can keep skin cool, and glowing!
GLOV On-The-Go
GLOV On-The-Go has a compact design that is easy to use on a daily basis or when traveling. Inspired to meet the needs of contemporary the woman, it is the secret ally in your daily routine.
Step 1: Dampen GLOV’s dual action micro fibers with water
Step 2: Wipe away your makeup with ease, or use to refresh skin quickly
Step 3: Hand wash the GLOV with any bar of soap
Step 4: Hang to air dry
Price: $12.99
Availability: ulta.com
Who: Rimmel London Ambassador Cara Delevingne at the 2016 Comic Con Panel for Suicide Squad
The Look: Feminine with an edge
The Inspiration: Celebrity Makeup Artist Molly R. Stern wanted the actress, supermodel and Rimmel London Ambassador to look feminine with an outline of a “comic con” edge. To compliment Cara's outfit, Molly focused on a really strong blue eye and beautiful glowing skin.
How to Get the Look:
SKIN
To begin, Molly prepped Cara's skin with a refreshing spritz of Caudalie Beauty Elixir and then massaged in Oxygen Serum by Natura Bisse. Next, she applied the oxygen cream by Natura Bisse.
Molly applied Rimmel London BB Cream Matte in Medium to give her a sheer glow. Then, she softly contoured her cheeks and flushed her apples using the Rimmel London Sculpting and Highlighting Kit by Kate Moss in Golden Bronze.
LIPS
Molly painted on Rimmel London Provocalips 16HR Kissproof Lip Color in Dare to Pink for a soft, nude-y pink finish.
EYES & BROWS
On the eyes, Molly first applied a thin layer of Scandaleyes Shadow Stick in Bluffing on the entire lid. She then lined with eye with a combo of electric blue using the Magnif'eyes Double Ended Shadow and Liner in Dark Side of Blue and turquoise using the Scandaleyes Shadow Stick in Teasing Turquoise. To finish off, the smoked out her lower lash line with a taupe shadow.
To enhance her gorgeous brows, Molly used the Rimmel London Brow This Way Sculpting Kit in Blonde. Next, she applied 2 coats of the Rimmel London Volume Flash Super Speed Mascara in Extreme Black.
Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Virtual Makeup Tool.
IG/TW/FB @RimmelLondonUS
#LondonLook
Who: Rimmel London Ambassador Cara Delevingne at the 2016 Comic Con Panel for Valerian
The Look: Sexy cool
The Inspiration: Celebrity Makeup Artist Molly R. Stern wanted the actress, supermodel and Rimmel London Ambassador to look sexy but not perfect. To compliment Cara's bedazzled yet spectacularly casual outfit and fresh haircut, Molly highlighted her glowing summer skin and enhanced her look with edgy liner and brightly painted lips.
How to Get the Look:
SKIN
To begin, Molly prepped Cara's skin with a refreshing spritz of Jurlique Rosewater Spray and then massaged in Moisturizing Serum by Revive. Next, she applied The Oxygen Cream by Natura Bisse.
Molly applied Rimmel London Good to Glow Foundation in Piccadilly Glow to even out the skin tone. Then, she warmed up the skin using Rimmel London Natural Bronzer in Sun Light, carefully adding the bronzer to the apples of her cheeks for perfectly summery skin.
LIPS
Molly painted on Rimmel London Moisture Renew Lipstick in In Love With a Ginger to make Cara's lips pop.
EYES & BROWS
She then applied Magnif'eyes Double Ended Shadow and Liner in Queens of a Bronzed Age to the lid and then deepened the upper and lower lashline with Exaggerate Auto Waterproof Eye Definer in Noir smudging and diffusing it outward. To groom Cara's gorgeous brows, she combed Rimmel London Brow This Way Eyebrow Gel in Clear to hold their shape in place. Finally, Molly applied two coats of Rimmel London 24H Supercurler Mascara in black.
Where to Find Them: Rimmel London products are available at chain drug stores and mass retailers nationwide. Visit www.RimmelLondon.com for store locations and to try the newest products with Rimmel London’s exclusive Virtual Makeup Tool.
IG/TW/FB @RimmelLondonUS
#LondonLook
