More from Honest Beauty: #LetsBeHonest Campaign and New App Launch

Launching today, Honest Beauty and Founder Jessica Alba’s #LetsBeHonest Campaign was designed with the mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best.

The campaign kicks off online TODAY with a short day-in-the-life film on HonestBeauty.com that showcases the many real looks of Jessica Alba. Note that I love the perspective!

Watch the film and let's celebrate this campaign as it invites women everywhere to capture and share their own looks socially via Instagram, Facebook, Twitter and YouTube with the hashtag #LetsBeHonest.

See what the buzz is all about by following Honest Beauty on their Social Channels listed below:

Instagram: @honest_beauty

Twitter: @Honest_Beauty

Facebook: Honest Beauty

Additionally, you can try on and share Honest Beauty looks live using your camera with the new Honest Beauty app, where the latest technology meets the ultimate beauty experience, launching on iTunes today. It is super fun as I have already been playing with different looks and products on the app!

You can find it in the App Store under Honest Beauty.

Honest Beauty: Creme Blush and Other New Products To Love

Yes, this company is committed to giving you the most natural ingredients possible in their collection while still being able to supply pigment, coverage and a variety of products. I was lucky enough to sample so many and truly was happy with ALL of them. I had a certain warmth to my skin and did not look like I was wearing too much makeup, as I sometimes do! Way to go Jessica Alba, and team, on building a brand that remains true to it's natural roots.

HONEST BEAUTY™ CRÈME BLUSH

What It Is: A creamy color that blends into skin for a natural looking, healthy glow. Look flushed in a flash! Dermatologically Tested.

Key Ingredients: Raspberry, Grape, and Blackberry Fruit Extracts, rich in antioxidants, condition

Shade Range:
Truly Thrilling (sampled)
Truly Flirting
Truly Charming
Truly Teasing
Truly Exciting
Truly Daring

Directions: Using your finger, lightly dab the blush on the apples of your cheeks and blend in a circular motion.

Honest Beauty™ Truly Crème Blush ($22 / 2.0 g) will be available in September of 2015 at Honestbeauty.com. 

HONEST BEAUTY™ EVERYTHING CREAM FOUNDATION

What It Is: A creamy, antioxidant-rich foundation that conceals and conditions the skin. Mineral pigments blend smoothly to match skin tone for a complexion that appears radiant. Flawless, weightless, effortless…done! Dermatologically Tested.

Shade sampled: Linen

Key Ingredients:

Chamomile and Calendula calm and soothe the skin

Vitamin E offers antioxidant protection Jojoba Oil moisturizes and helps reduce the formation of wrinkles.

Directions: Use sponge to apply foundation and gently blend for adjustable coverage. Smooth evenly over your cheeks, forehead, chin and nose. Blend to create a seamless transition between face and neck.

Honest Beauty™ Everything Cream Foundation ($30 / 9.0 g) are available at Honestbeauty.com.

HONEST BEAUTY™ EYESHADOW TRIO

What It Is: Make eyes pop instantly with three rich shades in one chic palette. Expertly coordinated colors are silky, blendable and come to life with step-by-step instructions for creating the perfect look. Dermatologically Tested.

Shade Range:

Truly Effortless Soft Sand

Truly Warm Sable Brown

Truly Magnetic Heather Mauve (sampled)

Truly Vibrant Ocean Blue

Truly Intriguing Forest Green

Truly Enticing Smoky Grey

Directions: Apply base shade 1 across lid. Use dark shade 2 to contour crease and shape outer edge of lid. Top off center of lid with highlight shade 3 for a lustrous finish.

Honest Beauty™ Eyeshadow Trio ($25 / 4.5 g) are available at Honestbeauty.com.

Please note that the entire Honest Beauty™ product range was built on The Honest Company’s foundational commitments to transparency as well as high-quality, safe and carefully sourced ingredients. Honest Beauty™ products feature many naturally derived botanical ingredients, such as chamomile, calendula, aloe vera, barbary fig, acerola cherry, rose-hip, green tea and tamanu. Each product carries with it the “Honestly Free Guarantee,” which means that it is made without many ingredients of questionable health and safety standards, such as parabens, phthalates, formal-dehyde carriers, PEGs, MCI/MI, steareth-n, synthetic fragrances, propylene glycol, butylene glycol, petrolatum, mineral oil, SLS, SLES, sulfates and chemical sunscreens, among others.

Proceeds from every purchase of Honest Beauty™ products help fund skills training and education for young women to pursue their dreams. Honest Beauty™ proudly supports Girls Who Code, an organization dedicated to inspiring, educating and equipping girls with the skills to pursue 21st Century opportunities in the fields of computer science and technology.

The Honest Company, a leading healthy lifestyle brand, is committed to creating products that are effective, safe, delightful, accessible and responsible. In pursuit of its mission to empower people to live a healthy and happy life, The Honest Company's portfolio of 100+ products addresses the ever-growing category needs of baby, personal care, home care, vitamins & supplements, and gear. As a mission-driven company and trusted resource, Honest provides education, support and inspiration to its community of members. Honest was launched in 2012 and now has a presence across the U.S. and Canada at HONEST.com and in over 4,000 retail locations. The Honest Company is privately held and headquartered in Santa Monica, California. © The Honest Company, Inc. 2015. All Rights Reserved.