Thursday, October 3, 2019

LASHIFY Announces it's First-Ever Retail Partnership

BEAUTY POP UP ALERT! I love Lashify and it's ease of use and am very excited to tell you of their latest retail collaboration starting on October 7th in the Bloomingdale's 59th Street location!

Lashify, the groundbreaking DIY lash extension system, is creating its first retail collaboration: a pop-up shopping destination located in Bloomingdale's 59th Street store. Located on the ground floor, the pop-up will be open from October 7 through November 3.

"Bloomingdale's is not only a timeless institution, but for many New Yorkers, it's also a tradition," says Lashify founder Sahara Lotti. "Not to mention their new beauty floor is popping!"

For the uninitiated, Lashify is a wholly unique innovation for the lash category. Unlike false lashes, which typically look fake and cause damage, Lashify Gossamer lashes have a thin, flexible base that goes on underneath the natural lash. Application is as easy as using mascara, and Lashify's WhisperLight flexible bond cushions and protects as it holds. Gossamers are cruelty-free and can be stacked for infinite combinations of curl, volume, and length.

At Bloomingdale's, shoppers will be able to discover the brand's award-winning lineup of Gossamer lashes, tools, and accessories—including the NEW "F" Fluffy Gossamer lashes for the ultimate fluttery eye. A pop-up exclusive Black Control Kit with a Graphite Fuse Control Wand (the patented tool for fool-proof application) will be available while supplies last. In addition, a selection of Prismatic Gossamers in vivid colors such as green, blue, and violet offer holiday party-goers a new way to look festive.

Walk-ins are welcome, but for a next-level lash experience, appointments may be booked in advance at Services include a 15-minute Lashify express application ($45) and the 30-minute Lashify Experience ($150): a free lash application, mini application lesson, and a Control Kit. Additionally, on October 16 at 6 to 8 PM time, Lotti will make a personal appearance at Studio 59 on the second floor. "Bloomingdale's is chic and luxurious, but also inviting and accessible to everyone, and that's exactly what Lashify stands for," Lotti says. "We offer the best of the best while being inclusive."

The Lashify pop-up shop is located at Bloomingdale's, 1000 Third Avenue at 59th Street, New York, NY and runs from October 7 through November 3. Store hours are Monday-Saturday 10:00 a.m.-8:30p.m. and Sundays 11 a.m.-7:00 p.m.  

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