Avon's Skin So Soft Bug Guard Collection

With concerns over the dangers of mosquito-borne illnesses mounting and the summer months here, it’s more important than ever to protect yourself and your family from exposure to bugs and bites. One of the best known ways to shield your skin from potentially harmful (and always itchy and annoying) insect bites is to use bug repellant products. Avon offers a wide variety of highly effective, DEET-free, insect-offing options with the Skin So Soft Bug Guard collection.

“Families around the country count on products in the Skin So Soft Bug Guard portfolio to provide trusted protection against bug bites,” says Meg Lerner, Vice President, North America Beauty and Fashion & Home for Avon. “We want to give our Avon Representatives and their customers as much peace of mind as possible so they can stay safe as they enjoy the summer and the great outdoors."

Avon’s Skin So Soft Bug Guard has been helping families stay bug bite free for over 17 years. These exclusive patented, time release formulas are suitable for the entire family and include ingredients that are effective alternatives to DEET. The portfolio of products target every family's needs, whether it’s hiking at dusk or laying poolside during the day, ensuring long lasting protection.

SKIN SO SOFT Bug Guard Plus Picaridin ($14-$20): Protect your family when mosquitoes are most active, during dawn and dusk, with this effective, dependable insect repellent. Formulated with specialized time-release technology, these non-greasy, DEET-free formulas provide long-lasting protection against deer ticks and mosquitoes – repelling deer ticks that may transmit Lyme diseaseand mosquitoes that may transmit West Nile Virus. They’re also fast-drying, pleasantly scented, and contain Vitamin E. Bug Guard Plus Picaridin is available as an Aerosol Spray, Pump Spray, Bonus-Size Pump Spray, and Towelettes.

SKIN SO SOFT Bug Guard Plus IR3535® Expedition™ SPF 30 ($14-$20): This double-duty formula provides 2-in-1 protection by shielding skin from the sun and repelling pesky insects during the daytime. Formulas are hypoallergenic and dermatologist tested, non-greasy, DEET-free(contains the active ingredient IR3535® as an alternative), and fortified with Vitamin E. Expedition is available in an Aerosol Spray (SPF 28), Pump Spray, and Bonus-Size Pump Spray.

SKIN SO SOFT Bug Guard Plus IR3535® Lotion SPF 30 ($14): Get dual protection from sun and certain bugs with this SPF-enriched insect repellent. The water-resistant formula is perfect for use while participating in water sports, effectively repelling bugs like mosquitoes and deer ticks while helping to prevent sunburn. Hypoallergenic,dermatologist tested, DEET-free (contains the active ingredient IR3535® as an alternative), and PABA-free, the formula also contains Aloe and Vitamin E. Available in two scents: Gentle Breeze and Cool ‘N Fabulous.

SKIN SO SOFT Bug Guard Anti-Itch Spray ($10): Just in case you forgot your Bug Guard and you have an annoying, itchy insect bite, this formula soothes and provides temporary relief to itching insect bites and sunburns (does not repel insects).

Where to buy: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit www.avon.com.

SHOW BEAUTY: Couture Curl Enhancing Lotion and Riche Grooming Balm

SHOW Beauty has been a favorite of mine for quite some time. Not only do I love their scent, but the products are result driven. 

Couture Curl Enhancing Lotion ($55) is available at Sephora.com is light-weight and specifically designed to define, control and nourish your curls. 

Main ingredients are Argan Oil and Jojoba Oil which condition and add shine and also protects your curls against moisture loss.

Riche Grooming Balm ($55) is available at Sephora.com and was created to control fly-aways and to maintain a smooth and sophisticated look. 

Main ingredients include Safflower Seed Oil as well as Argan Oil to improve overall smoothness and shine. I cannot say enough about this brand as their ingredients are of such high quality and their products do what they say! 

Beauty.com x Ulla Johnson: Aurora Bag GWP

I continually love seeing these Gift With Purchase bags and this new one is just as fab as their previous collaborations! I am thrilled to announce that Beauty.com’s Exclusive Ulla Johnson Aurora Bag is now available as a summer gift for shoppers.

Beauty.com is excited to introduce an exclusive cosmetic bag from lauded fashion designer Ulla Johnson as a complimentary gift this summer. You can receive the product-filled Ulla Johnson Aurora Bag when you spend $100 or more at the prestige beauty retailer.

With temperatures rising and summer vacations underway, the Aurora Bag is the ideal accessory for all customers whether they are jet setting to a faraway beach or planning staycations at home. The zippered bag boasts a pretty boho purple print with Ulla Johnson’s signature tassel embellishing the zipper pull.

“This bag marries inspirations from our two favorite regions,” says designer Ulla Johnson. “The print draws from Indian vintage florals and the opulent beaded tassel hearkens to those made in the mountains of the sacred valley in Peru. We love the bright colors and super generous size. I have been carrying this along on all my recent sourcing and inspiration trips.”

Bag Contents:

1. Laura Geller New York Spackle Treatment Even Tone
2. Wei Golden Root Purifying Mud Mas
3. Erno Laszlo Sea Mud Deep Cleansing Bar
4. Decleor Harmonie Calm Soothing Milky Cream
5. L’Occitane Divine Cream
6. Eprouvage Thickening & Plumping Spray
7. Tocca Eau de Parfum, Liliana
8. DevaCurl Low Poo Delight Weightless Waves
9. Beachwaver Half Up, Blonde
10. Origins Mega Mushroom Eye Serum
11. Juice Beauty Stem Cellular CC Cream, Warm Glow
12. Paula’s Choice 2% BHA Liquid Exfoliant
13. Savvy Travelers Take Offz Facial Cleanser
14. Michael Todd Blue Green Algae Antibacterial Toner
15. Biobelle I Woke Up Like This Mask
16. Tarte Tarteguard SPF 30
17. A gift to you from Beauty.com

L'Oreal USA launches Beaumoji TODAY!

Breaking News: Today, L'Oréal USA introduces Beaumoji, the most extensive emoji keyboard dedicated to all things beauty. They keyboard offers 130 emojis representing the latest trends in makeup, skin and hair, inspired by and created for the fast-growing community of digital beauty enthusiasts.

The emojis will be organized into five categories including:

·It Girl: Featuring illustrations of current beauty trends like ombré lips and pastel hair

·Pampered Life: Highlighting characters indulging in beauty experiences

·Iconic: Showcasing cult-favorite beauty products such as the Urban Decay NAKED Palette, Clarisonic, Maybelline New York Great Lash Mascara, and L'Oréal Paris Elnett Hairspray

The keyboard will be fully integrated into texting platforms and is available for free download on both Android and iOS here: http://bit.ly/BeaumojiKB. The innovation is a joint effort among brands in the L'Oréal USA family, driven by the growth of beauty-oriented conversations on mobile. The keyboard will be updated seasonally with new emojis to reflect evolving beauty trends.

More about the launch... L’Oréal USA today announced the launch of “Beaumoji,” the most extensive messaging keyboard designed to enhance and animate conversations around the world of beauty. The keyboard offers 130 playful and on-trend emojis created exclusively for the passionate and growing community of beauty enthusiasts.

Once downloaded, the Beaumoji keyboard is organized into categories including ‘It Girl,’ which features illustrations of current beauty trends like the ombré lip and pastel hair, ‘Pampered Life’ with characters indulging in beauty experiences, alongside symbols of ‘Iconic’ L’Oréal-brand products, such as Urban Decay’s beloved Naked palette and Maybelline New York Great Lash mascara. Beaumoji also features categories titled ‘beYOUtiful’ which encourages users to embrace their personal style and express their unique beauty stories, and ‘Love’ which includes icons and gestures to express enthusiasm for all things beauty. 

Beginning today, the keyboard will be available for free on both iOS and Android, and consumers can expect seasonal upgrades with new emojis to reflect evolving beauty trends.

To celebrate the announcement, L’Oréal is also unveiling an emoji design contest, inviting consumers to create and submit their own Beaumoji using the hashtag #BeaumojiContest which will be judged by a panel of top beauty influencers. Three winners will receive a trip to New York City for a one-night stay and VIP ticket to Beautycon Festival New York (October 1st), where their Beaumoji will be revealed live on stage alongside some of the industry’s most admired beauty influencers and in front of thousands of beauty industry enthusiasts.

L’Oréal USA was inspired to create Beaumoji by the growth of beauty-oriented conversations on mobile and through social messaging. Social platforms like YouTube, Pinterest, Instagram and Snapchat have completely transformed the way consumers learn about, engage with and relate to the beauty industry. By leveraging social listening tools, L’Oréal saw a surge in these online conversations and the use of the few relevant emojis currently available like the Unicode lipstick and nail polish icons. L’Oréal’s mission was to fill the gap between the growing desire to communicate in new ways about beauty and the visual tools available to best illustrate it.

“We know the online conversation around beauty is hugeand continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening,” said Rachel Weiss, Vice President of Innovation and Entrepreneurship at L'Oréal USA. “With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities.”

Beaumoji is the latest effort in L’Oréal’s ongoing digital and technology innovation strategy. Other recent innovations include the Makeup Genius virtual makeup app and the My UV Patch skin sensor app—launched at the Consumer Electronics Show earlier this year. The company is dedicated to continue innovating on mobile in order to provide passionate consumers with the newest ways to communicate and experience beauty in the digital age.

The Beaumoji keyboard was created in partnership with Snaps, the first end-to-end platform for brand marketing across messaging applications and devices. Beaumoji will be available for free in both iOS and Android app stores.

Follow @beaumoji_ on Instagram for more information on the Beaumoji Design Contest.

*Once again, to celebrate the launch, L'Oréal USA is offering consumers the chance to design their own emoji to be added to the keyboard. Winners will be selected by a panel of the top influencers in beauty, and flown to BeautyCon NY in October for the unveiling of their designs. (Additional contest details can be found on beaumojicontest.com).

New from ULTA Beauty x MissJenFabulous

Another wonderful collaboration is launching July 10th!

Beauty Vloggers have emerged in the last few years, not just as trusted sources of everything makeup, nails, and hair, but as praised cosmetic creators as well! Joining the ranks, Jenny Fox a.k.a. MissJenFabulous has partnered with Ulta Beauty to launch a NEW limited edition Miss Fabulous 12 Piece Eyeshadow Palette ($20) hitting Ulta Beauty stores on July 10th!

Available through December, the Miss Fabulous Palette offers a range of flawless mattes for a classic everyday look, alongside shimmery glitter textures for a glamorous night out. Jenny’s great sense of color shines through with a mix of seasonal shades, including the social media star’s favorite terracotta shadows, Guru and Arizona, perfect for all-year round.

The Miss Fabulous Palette is Ulta Beauty’s first collaboration to join the trend of digital influencer partnerships. With 950,000 YouTube subscribers, Fox is loved for being fresh and trendy, a perfect match for Ulta Beauty’s fun persona.