New from Joico: Products for Curly Hair

Who runs the world? Curls! Introducing the Joico Curl collection, bringing the Joi back into curly hair that launched this month with a collection of 6 amazing products that use an exclusive triple-action CurlRepair Technology to give your curly girl hair the treatment it deserves no matter what kind of curl girl you are.

The Joico Curl Collection includes Curl Cleansing Shampoo, Curl Nourish Conditioner, Curl Perfected milk, Curl Refreshed mist, Curl Defining foam-wax, Curl Controlling styler.

Dessange Paris: California Blonde Collection

So six years ago, going Blonde was on my bucket list so I took the plunge! I did it gradually with highlights at first and then eventually became a full fledged platinum blonde. 

I think it is one of the toughest colors to keep from looking brassy and the upkeep for me is a salon treatment on a monthly basis. I need single process for the gray and then highlights to give my hair some depth. 

Shampoos and conditioners can strip away the color so I use brands and collections made specifically for color treated hair. Also, I appreciate if the collection is specifically designed for blondes as well. 

Dessange Paris' California Blonde Collection has been working wonderfully for me. I now switch this brand off with Pureology, Joico and L'Oreal Paris Ever Pure to help keep my hair color to last longer and to look more healthy. 

Available exclusively at Target Stores and Target.com nationwide.

Turn Heads with Joico: New Color Balance Purple

I love the rich purple color of Joico's new Color Balance Purple Shampoo ($15.99) and the light lilac color of the Color Balance Purple Conditioner ($17.99) made for blondes. 

So many products are already in their line yet these speak directly to me as you know I have been a blonde for nearly 6 years. It was on my bucket list at 40!

The products instantly neutralize the brassy, yellow tones and leave my hair looking healthy and vibrant in color. 

See what was designed especially for your hair concerns at www.joico.com. As your hair's texture, volume, color, shine- are all addressed on their expansive site.