New for Men from Guess: Dare

I would like to introduce you to the NEW fragrance from GUESS – Dare for Men. This fragrance combines the facets of the millennial man’s adventurous and daring spirit – adventure, freedom, sexiness, strength. Dare is a statement of confidence spiked with an element of surprise.

This woody, spicy scent can be worn during the day or night. It combines top notes of Bergamot, White Peppercorn and Juniper Berry with the heart notes of Geranium, Jasmine and Cashmere Woods and base notes of Musk, Patchouli and Cedarwood.

This fragrance is available as of June 1st for $65 at GUESS retail stores, perfumery chains, department stores and www.guess.com.

Last Minute Father' s Day Gift Ideas

Searching for that last minute gift for the man in your life to truly complete his Father’s Day? Treat him with the gift of a new scent this year. No matter his preference, B.I.O.A. has the perfect last minute solutions to ensure you are top of his list! 

Say thank you to the man who’s been on your team from the start with Stetson Original! Since 1982, Stetson cologne has exemplified a proud heritage of strength and masculinity.  A chypre woody fragrance, the scent opens with a blend of zest lemon and bergamot, enveloped in a dewy citrus. At the heart of the fragrance is a blend of sophisticated wild rose, cyclamen, Lily of the Valley and intoxicating florals. The scent closes with musk, moss, and balsam, complemented with warm woods and golden amber ($17; Walmart stores nationwide).

Enrique Iglesias Adrenaline brings out the excitement in any man! Driven by what makes his heart beat stronger, this fragrance represents Enrique’s search for more excitement, pleasure and freedom. Adrenaline opens with a luminous mix of sparkling mandarin and zesty cedrat touched with a green hint of violet leaves. Next, a spicy, earthy blend of black pepper and saffron is lifted by the floral-fruity aroma of pomarose. At the base, warm and notes of cedarwood, roasted tonka and suede add a suave refinement. ($24, drugstores).

For an exciting twist, GUESS Night features notes of hot pepper, grapefruit and cedar wood to create a masculine, woody scent full of adrenaline and adventure. Wear it for an instant boost of confidence that owns the night ($65; Mass retailers).

More Fragrance Sets to Love: Killer Queen by Katy Perry, Lady GagaFame, Enrique Arenaline and Guess Seductive Homme

I have tried many fragrances over the years and those who know me really well, know I love RODIN Olio Lusso. I am always open to sampling others and have liked many. RODIN Olio Lusso will always be a favorite as the scent seems to never grow old on me. Below are choices I have worn (Women's) and know will make great gifts for this upcoming holiday season.

Killer Queen by Katy Perry: Give the daring woman in your life a rebellious fragrance. Powerful and sophisticated, this floral fragrance with notes of Red Velvet Flower, Jasmine Sambac and Rainbow Plumeria will make her fit to rule. Includes a 2.5 fl oz Body Lotion, 0.5 fl oz EDP, and 2.5 fl oz Shower Gel. Price $21.99. Available at Kohl’s and mass drugstores nationwide.

Lady Gaga Fame: Out of the ordinary, like Lady Gaga herself, this fragrance is built around three main accords: dark, sensual and light. This unique scent is the first black Eau de Parfum that sprays clear and becomes invisible once airborne. Includes a 1.0 fl oz EDP, and 2.5 fl oz Shower Gel. Price $21.99. Available at Kohl’s and mass drugstores nationwide. 

Enrique Adrenaline: Turn up the heat for the holidays with this fragrance from Enrique Iglesias. Adrenaline exudes strength, self-assurance and coolness as it opens with a luminous mix of sparkling mandarin and zesty cedrat touched with a green hint of violet leaves. Includes a 1.0 fl oz EDT, and 2.5 fl oz Hair & Body Wash. Price $15.99. Available at mass drugstores nationwide.

GUESS Seductive Homme: Make your man feel confident and sophisticated with this irresistible scent. Notes of mandarin pulp, pink pepper, vitiver and musk make this bold scent as uniquely sexy and irresistible as he is. Includes a 2.5 fl oz After Shave, 1.7 fl oz EDT, and 2.5 fl oz Shower Gel. Price $29.99. Available at Kohl’s and mass drugstores nationwide

New Fragrance: GUESS Dare

Dare to be bold.

Dare to be different.

Dare to strut your stuff.

New York, NY—Daring. Confident. Provocative. For more than 30 years, the GUESS Girl has been a fashion leader. Young and carefree, she boldly guides her social tribe on adventures, inspiring with her vibrancy and sexiness. She's the leader of the pack.  Now, Coty Beauty introduces the latest fragrance in the GUESS Parfums portfolio: GUESS Dare. Bold and spirited, this fragrance is a green and fruity floral guaranteed to raise temperatures.

“The GUESS Girl is sexy and adventurous, which is the essence of the brand and the inspiration behind our newest fragrance, GUESS Dare,” says Paul Marciano, GUESS CEO and Creative Director.  “We believe this scent will inspire girls everywhere to take risks, live freely and continue to challenge the norm.”

An Adventurous Scent

Perfumer Bruno Jovanovic of IFF was inspired by sexy, daring 70s icons like Charlie's Angels, Bond Girls and Peggy Lipton in the Mod Squad, choosing a unique blend of notes that captures the audacious spirit of the GUESS Girl.

"GUESS Dare is a perfect fit for Millennials who have a similar spirit and mindset of the teens growing up in the 70s," says Jovanovic. “The untamed wildness of Thelma and Louise's fearless road trip provided a guide map for the adventurous GUESS Dare Girl, who uses her radiant femininity to break free.”   

As the first green and fruity floral in the house of GUESS Parfums, the fragrance is striking in its modernity. The vibrancy of the scent is apparent with juicy top notes of crisp Kumquat, shimmering Pear Blossom, and fresh Lime Flower. Living Palm Springs Cactus Flower, a bright green, dry floral originating in the West Indies, anchors the heart of the fragrance with subtle, dry, woody undertones evoking youthful spirits and wild adventures. Middle notes include seductive Jasmine and feminine Wild Rose. Finally, it reaches an enticing finish with lingering Blonde Woods, primal Musk, and Living Key West Coconut Palm, a creamy, floral, watery green native to South Florida that dries down to cast a radiant light over the fragrance.

Top notes: Crisp Kumquat, Pear Blossom, Lime Flower

Heart notes: Living Palm Springs Cactus Flower, Jasmine, Wild Rose

Base notes: Blonde woods, Living Key West Coconut Palm, Musk

The Total Package

Designed by Lance McGregor, the GUESS Dare packaging features a feminine pink bottle, proudly displaying shapely curves synonymous with the GUESS Girl. The sides of the delicate bottle are celebrated with edgy facets to symbolize the alluring contradiction of girliness and edginess. A sexy rose gold chain featuring the GUESS logo rests around the bottle's neck, while the iconic GUESS triangle is featured on the top of the rose-gold cap. Within the bottle, the peachy-apricot juice is displayed, beautifully complementing the metallic rose gold tone.

The prominence of denim for GUESS both past and present is displayed in the faded denim carton marked with rose gold studs, which embodies the brand and provides an identifiable GUESS signature look. The provocative contrast between the feminine, luxurious sensuality of the bottle and the sexy, frayed denim carton is unmistakable.

Guess Who?

Modern girls function in social groups, and the GUESS Dare Girl is the head of the tribe. She's young, adventurous and knows life is to be lived out loud and shared with friends. The GUESS Dare Girl not only follows trends but also sets them.

Photographed and directed by Yu Tsai, the GUESS Dare advertising campaign epitomizes the bold, playful and social spirit of GUESS Dare. Clad in sexy GUESS denim shorts, Spanish model Leticia Zuloaga is the most daring of the pack, forming a trio of iconic GUESS beauties with her girlfriends: blonde bombshell Megan Williams and seductive brunette, Natasha Bernard. Together, the girls are ready to take on the town, strutting down the street underneath palm trees and turning heads as the temperature rises.

In the television commercial, the three GUESS Dare Girls strut down the street, catching the eye of a gorgeous man on a motorcycle. Never one to turn down a dare from her friends, Leticia spritzes the enticing fragrance on her scarf and hands it to her handsome admirer as a memento. Like a true GUESS Girl, she knows how to leave a lasting impression.

GUESS Dare Collection:

Eau de Toilette 30ml   $40.00

Eau de Toilette 50ml   $52.00

Eau de Toilette 100ml $62.00

Available worldwide September 2014 at GUESS retail stores, department stores and Guess