Sunday, March 8, 2020

International Women’s Day: Four Female Founded Brands

As  today is International Women’s Day and let’s celebrate some female-founded beauty companies and their founders. You know I believe all women, binary, non- binary, transgender, LGBTQ should be celebrated on a daily basis and today, this is recognized as a global celebration. Please see the information below on four female founders and CEOs (along with their most popular and / or newest products) that span the clean beauty, personal care and textured hair categories. These impactful females have devoting their careers to not only making a mark in their industries but inspiring other women in the process.

Lauren Lutchna, Founder and CEO of Farmstead Apothecary

Farmstead Apothecary - leaders in harvesting 100% plant based, effective skincare and personal care. The line is founded by Le Cordon Bleu Chef Lauren Lutchna, who spent years studying how ingredients interact with one another on a molecular level and channeled that expertise to create shelf stable, food based beauty. Out of concern for her family's health, and a growing frustration with synthetic ingredients and expensive natural products, Lauren used her education to formulate her own products to rid her home of anything with questionable ingredients. She formulated products that are 100% plant based and 99% organic, easy to use, residue free, and effective. Lauren realized they had something special and decided to sell their products so everyone could provide their families with pure, safe, and effective skin care. Every single bottle is handcrafted with love offering wholesome product formulations. 

Product to shop: Farmstead Apothecary FIG Bundle ($35.12 on Amazon): For the entire month of March, Farmstead Apothecary is offering a 10% off promotion of the Fig Bundle in support of International Women’s Month. The new Fig Bundle set comes with everything you need for a clean, organic routine including: Fig & Honey Anti-Aging Face Cream, Fig & Citrus Foaming Face Wash and Fig & Honey Lip Balm. The set contains jojoba oil to balance oil production, reduce redness & acne, and clear blemishes. Offering vegan and cruelty free products scented with real fruit, which has extra antioxidants to repair cell damage.

Jane Iredale, Founder of jane iredale – The Skincare Makeup®

Jane began her career as a casting director and Tony nominated writer/producer. After witnessing the confidence-shattering effects of stage makeup, which caused actresses to break out, forcing them to cover the damage with more irritating makeup, Jane was inspired to create makeup that was good for the skin. She began with her first product, Amazing Base Loose Mineral Foundation, launching the mineral makeup category and becoming one of the first women to elicit public conversation around ingredients in beauty products. Sold first through plastic surgeons and dermatologists (as the only makeup usable on skin after laser and other procedures), jane iredale – THE SKINCARE MAKEUP® is now distributed in 50+ countries with more than 500 skin-loving SKUs. jane iredale not only makes products that support women in looking and feeling their best, they also support local organizations with a similar mission. Through community service and meaningful partnerships including Look Good Feel Better, which helps women with cancer, the brand
proudly give back in ways that empower us all.

Product to shop: jane iredale Beyond Matte™ Liquid Foundation ($50, A clean, weightless, multitasking 3-in-1 foundation with buildable, stay-put coverage and a natural-looking semi-matte finish. Formulated with skin-nourishing, plant-based ingredients (Linseed, Celery Seed Extracts, plant-based Hyaluronic Acid) and available in 18 skin-adjusting shades. 100% vegan and always cruelty-free.

Courtney Adeleye, Founder and CEO of The Mane Choice

Courtney Adeleye built her hair empire from a home-based hobby into a multimillion dollar business in just two years’ time. She began her journey by mixing products in her kitchen and documenting her progress on YouTube (while working as a registered nurse). As her viewers watched her hair grow from chin length all the way down to her hip, they yearned for her help with their own tresses. Realizing that her passion for health as a nurse and unique medical knowledge filled a gap in the hair care community, she decided to go all in with product production, and The Mane Choice Hair Solution was born. As the brand commemorates its seventh year in 2020, The Mane Choice collections can be found in over 300,000 points of distribution, shipping worldwide via a dynamic e-commerce platform and recognized by top industry experts. Courtney is also extremely passionate about giving back to the community that has fueled her company’s rapid growth, as evident by her continual outreach through the successful “Pay My Bills” campaign, “The Bawse” Conference and many more. Courtney has plans to continue expanding her business, in her ongoing quest to lead the Healthy Hair Revolution.

Product to shop: Manetabolism Plus Vitamins ($25.99, Target): is a daily dietary supplement formulated to grow hair on the scalp longer, thicker, faster and healthier. The proprietary blend promotes the ability to regrow hair follicles in inactive areas of the scalp, prevent hair loss, remove scalp toxins and speed up hair growth. Additionally, the daily vitamins works to nourish and improve the overall health of the hair, prevents breakage, and stimulates the circulation on the scalp, improving overall hair quality.($25.99,, Target, Sally Beauty Supply and Rite Aid stores)

Chloe Mortaud is the "miss", or as the French say, Mademoiselle (ma-duh-mwa-zel), behind Mademoiselle Provence, an all-natural beauty line crafted with fine-quality ingredients from the South of France where nature’s best beauty secrets are kept. Raised in Southern France, Chloe was crowned ‘Miss France’ in 2009; after which, she traveled to the U.S. to connect with her mother’s African-American roots while setting out to build the American dream for her son, Matis. Whilst Chloe loved living in the States, the Franco-American entrepreneur felt something was missing. The former beauty queen yearned for the everyday ease of the French lifestyle and her hometown’s natural, aware way of living. Thus, Mademoiselle Provence was born – a line of natural bath & body products founded to combine heritage, naturalness and affordability into one simplistic brand.

Product Spotlight: Almond & Orange Blossom Hand Cream ($12.50, the combination of nourishing sweet organic almond along with the soothing prosperities of orange blossom extract, this hand cream smooths the most sensitive of skin. With 95.8% ingredients of natural origin, this hydrating hand cream restores softness with protective shea butter, moisturizing glycerin, soothing allantoin and replenishing olive oil. 

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