Thursday, July 28, 2016

Gearing Up For National Lipstick Day: July 29, 2016

B.I.O.A. is gearing up for National Lipstick Day which is taking place this Friday, July 29th – in celebration we rounded up the best of lipstick trends and statistics, celeb fans, most popular shades, top brands and more.

A leader in beauty augmented reality, YouCam Makeup App has over 160 million downloads worldwide and the app receives close to 1 billion visits a month. 

See below for some interesting statistics and insights from YouCam Makeup to help bring to life this special day.


App Availability - Free to download - App Store, Google Play, Website

· The lipstick trial feature has been ranked as the #1 most used feature in the YouCam Makeup app for the past 6 months (US, Europe, Asia)

· The app receives over 1.5 million virtual lipstick try-on’s daily

· Millennials go mad for Matte: New data from YouCam Makeup shows beauty fans prefer matte lipstick twice as much as glossy

Stat: Almost twice (1.7) more females choose matter over gloss

Brand Example: CAILYN Cosmetics Cocoon Lip Stain 

Uncover a new beauty secret. CAILYN Cocoon Lip Stain is a peel off mask for your lips that delivers beautiful color that doesn’t wear off and lasts all day. Easy to use, just apply a thick, evenly applied layer with a lip brush and let it dry for 10 minutes before you peel (yes, peel!) it off to enjoy a matte finish. A hybrid of innovation and convenience, this lip stain delivers unbelievable staying power for up to 10 hours. It’s also kiss-proof and waterproof to prevent any mishaps. Available in 4 lively shades: Tantalizing Orange, Innocent Pink, Pink Desire and Devilish Rose.

Price: $22 each, Available at


1. Apply Cocoon Lip Stain with a lip brush making sure the product is evenly distributed
2. Wait 10 minutes, or until dry, for Cocoon Lip Stain to set
3. Starting on the corner of the lip, slowly peel mask

Sunday Lipstick Prep? YouCam Makeup Reveals Beauty Lovers are Mapping Out Their Weekly Lip Colors: 

Stat: Sunday is the peak time of applying virtual lipstick. Female users are mostly using YouCam Makeup and trying on different shades on Sunday night (7-9pm EDT) to prepare their looks for the week ahead

Insight: Starting from 3pm on Wednesday, the lipstick trial feature rises leaving us to believe that women are rewarding themselves or starting to plan their weekend lipstick hues

Brand Example/Unique Shades: Urban Decay Vice Lipstick in Crash, Heroine, Junkie, Pandemonium, Perversion, Studded, Vanity Kills and Wildfire

Price: $17, Available at Sephora, Ulta, Macy’s,,,, and

The Verdict is in: Check out the Hottest Lipstick Colors of the Summer:

Stat: Bright pinks and red shades are still the most popular colors in July

Stat: Rosy pink shades are rising as a trendy color in July

Brand Example: L’Oréal Paris Collection Exclusive Lip Pink Collections

Collection Exclusive Pink will be compromised of six delicate shades corresponding to a range of celebrity spokesmodels offering the most sophisticated custom-made shade of pink for every skin tone from peony to fuchsia.

Price: $8.99, Available at and drugstores nationwide

Collection Exclusive Blake's Pink

Collection Exclusive Doutzen's Pink

Collection Exclusive Eva's Pink

Collection Exclusive Jennifer's Pink

 Collection Exclusive Julianne's Pink

Collection Exclusive Liya's Pink

The classic lipstick color America can’t get enough of:

Stat: Females living on the West Coast apply nude shades twice more than females living on the East Coast.

Stat: Red shades still dominate across all of the US cities

Insight: Females living in Miami prefer bright shades over pastels

Brand Example/Nude Shades: Lune + Aster Lip Gloss

Available in 15 shades, this non-sticky lip gloss nourishes with vitamin C & E and adds pops of color and shine. Marla Malcolm Beck, Co-Founder of Bluemercury, created the Lune + Aster brand with her busy, powerful female friends in mind; products are designed to take the guess work out of make-up and get you out the door looking polished, with minimal steps and time. The DNA of the brand is apparent in the gloss shade names– CEO, Entrepreneur, etc. Gluten & paraben free, vegan, made without animal testing and Dermatologist tested.

Price: $46, Available at Bluemercury stores nationwide and

Brand Example/Nude Shades: FLOWER Color Proof Long-Wear Lip Crème 

This high-intensity color is one of Drew Barrymore’s faves! The long-wearing lip crème wears flawlessly throughout the day and won’t feather or fade. The creamy texture has an opaque, satin finish and the soft angled tip allows a precise application, perfect for emphasizing lips.

Price: $7.98, Available at Walmart and

Brand Example/Nude Shades: CIRCA Color Absolute Velvet Luxe Lipstick

Price: $10.00, Available at Walgreens and


· Urban Decay is the #2 bestselling lipstick line in the country

· Urban Decay Vice Lipstick

We’ve all got our vices; Urban Decay just happens to have 100 of them. Introducing Vice Lipstick – a 100-shade lineup of creamy, badass luxury disguised inside a sexy shotgun shell. Their biggest product lineup ever, this shade range has it all – bold brights, moody darks, trendy neutrals and a few “wild cards” too – in six different finishes, including Mega Matte, Comfort Matte, Metallized, Sheer, Sheer Shimmer and the classic Cream. There’s enough variety to make your head spin, from never-before-seen shades to returning cult favorites to colors inspired by bestselling Eyeshadows and 24/7 Eye Pencils. The modern formula, now in a bullet shape, includes the proprietary Pigment Infusion System for super-creamy texture, long wear and rich color dispersion – even the Mega Matte doesn’t drag! A yummy butter blend combined with aloe vera, jojoba and avocado leaves lips nourished, soft and conditioned. For even longer wear, prime your favorite shade with the coordinating 24/7 Glide-On Lip Pencil; the line is relaunching to include 50 epic shades, with a match for every Vice Lipstick your heart desires. The edgy packaging was inspired by their original lipsticks’ shotgun shell case, but is updated with luxe facets and shade-matched labels. And because two Vices are better than one – Ruby Rose will be rocking the launch as UD’s Most Addictive New Vice.

Price: $17, Available at Sephora, Ulta, Macy’s,,,, and


CIRCA Color Treatment Tinted Lip Butter

Eva Mendes is the creative director of Circa Beauty. Her favorite shade of this tinted lip butter is 01 Sheer Apricot. 

Price: $10, Available at Walgreens and

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