Wednesday, April 20, 2016

New from Vilhelm Parfumerie: A Lilac A Day

I am a huge fan of this brand and am delighted to tell you that
Vilhelm Parfumerie is launching A Lilac A Day, a gorgeous and complex fragrance created by Vilhelm founder Jan Ahlgren.

Also, if you are in NYC, Jan will be making a personal appearance at Barneys Chelsea on Friday, May 6th from 3 p.m. to 6 p.m. to celebrate the launch of this incredible new scent.

The Concept: A LILAC A DAY for love. Each year, lilacs bloom for a brief, heady moment. In this brief moment, we fall in love. Just as quickly, the moment is gone, traces left in our memory. But what if that love could last? What if we could capture what is, essentially, impossible to capture?

In the language of flowers, lilacs symbolize the first, tentative, yet exhilarating, moments of love. The lilac is a flower that speaks to its beholder, both with its delicate, textured appearance, and the familiar-yet-intoxicating scent at its heart. 

Believed by the ancient Celts to be a “magikal” fragrance, lilacs are considered to be a harbinger of spring, a season of rebirth and abundance. A LILAC A DAY for always.

A unique fragrance dedicated to an unforgettable woman of memorable charm, and passionate nature, who spent hours tending to her garden of lilacs in the French countryside.

The Creator/Founder: Vilhelm Parfumerie creator Jan Ahlgren focused on the headspace of a live lilac to create this fresh, intoxicating scent, using both natural and synthetic ingredients. By reproducing the different facets of lilac, Ahlgren was able to capture the classic flower both exquisitely and completely, so one can experience the joy of fresh lilacs beyond the confines of a crisp spring day. 

Featuring top notes of Blue Lilac and Spring Freesia, middle notes of Egyptian Jasmine Absolue and Galbanum, and base notes of Black Amber and Turkish Rose Absolue.

MSRP: $245 for 100 ml.

On Counter: May 2016

Availability: Exclusive to Barneys New York,

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