Tuesday, June 30, 2015

Aveda: Be Curly™ Collection

I love seeing natural, healthy curls and Aveda knows that curly and coily-haired girls have customized beauty concerns all of their own. In order to treat their unique tresses, the Be Curly™ collection is expanding to ensure we come full circle around each and every curl. Aveda has the solution for women with curly to coily hair who want alternative cleansing and treatment options that offer intense hydration and frizz control that lasts. For soft, defined curls, Aveda’s new Be Curly™ Co-Wash and Intensive Detangling Masque helps to wash in moisture and wash out frizz.

Co-Wash is a sulfate-free, low lather conditioning wash that moisturizes hair and reduces frizz, leaving curls soft and defined. It won’t strip hair and cleanses without drying curls.

Wash curls on delicate with this 97% naturally derivedi sulfate-free, low lather formula that conditions and removes build-up from hair while cleansing the scalp. Formulated with certified organic babassu oil this delicate wash will moisturize hair for up to 3 days and fight frizz, improving the look of curls with every use. Be Curly™ Co-Wash also features cassava which helps fight frizz and certified organic baobab oil to help condition hair.

“For thick, coarse, long hair—or finer, shorter curls that you haven’t washed in over a week—I always recommend two applications of Be Curly™ Co-Wash,” says Tippi Shorter, Global Artistic Director, Textured Hair.

Signs You Need a Co-Wash:
• Your hair is dry and brittle
• You’d like moisturized, manageable curls
• You want to wash your curls as often as you please
• You’d love soft, defined curls

Be Curly™ Co-Wash Curly Cues
Step 1: Massage a generous amount into the mid lengths and ends of your hair, working your way up to the scalp.
Step 2: Massage the product into the scalp and ensure even distribution throughout the lengths all the way to the ends.
Step 3: Rinse - and repeat if needed.
Step 4: Follow with Be Curly™ Conditioner or Intensive Detangling Masque.

This 98% naturally derivedii formula easily separates the most tangled curls and coils while moisturizing with certified
organic babassu oil, shea butter and certified organic baobab oil. Fight frizz and improve the look of curls with every use.
Be Curly™ Intensive Detangling Masque Curly Cues
Step 1: Smooth evenly through your damp hair from roots to ends after cleansing with Be Curly™ Shampoo or Co-Wash.
Step 2: Leave in 2-5 minutes.
Step 3: Rinse thoroughly.
Step 4: Follow with Be Curly™ styling products.

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