H&M Herald Square Celebrated the Launch of H&M Beauty Today

Celebrity MUA Vanessa Scali was on hand to create

 different looks from the runway. 

“We are very excited to offer ‘fashion for the face’ at H&M. It’s an opportunity to be inventive and creative, and to have fun with colors,” says Sara Wallander, concept designer at H&M Beauty.

Over 700 products hit shelves today, utilizing high quality ingredients, playful pigments and sleek packaging. Available in hundreds of shades, the full range includes complexion and color products for face, eyes and lips in addition to haircare, body care and innovative brushes and tools.

H&M celebrated the launch of H&M Beauty with celebrity makeup artist Vanessa Scali at the Herald Square flagship store. Drawing from trends in both beauty and fashion, Vanessa created 4 fun looks inspired by those of this season’s runway – Bohemian, Victorian Gothic, Graphic and Classic Glam.

With fashion is at the heart of the range, dedicated beauty stations invite customers to experiment with the runway’s latest trends by providing the necessary tools to complete the look with pops of color. Touch, try, smell, and apply the latest beauty products to ensure each new addition to your beauty routine is right for you.

I am so very excited about the overall selection and price point, aren't you?!

About the Collection:

Extensive Color Collection

H&M Beauty offers hundreds of on-trend colors and classic shades. Whether you want to keep it simple with neutrals or get experimental with wild colors, you can find any color under the sun in a variety of eyes, lips, nails products. Looking for major pigment payoff? Try High Impact Eye Colour in one of 83 shades. Want to brighten up your complexion? For fair skin, try brushing Pure Radiance Powder Blusher in Cantaloupe across your cheekbones to sculpt your face and give a soft, peachy glow. If you have darker skin, try dabbing Pure Velvet Cream Blusher in Cameo Brown on the apples of your cheeks for a youthful and natural looking flush. For bold lips that don’t quit, you need Gossamer Lip Stain for long-lasting color. If you want something more moisturizing, put Lipstick Creamon your pout, available in over 40 shades.

Nail Color

With almost 200 shades chosen by H&M Beauty experts, you can have a new H&M manicure every other day! All Nail Colours boast a chip-resistant, long-wearing formula that gives way to rich and even color pay off and bright shine. Try a moody hue like Go to Greige or Clean Slate for fall, look on the bright side with Lifejacket or Peppermint, or go au naturel with Champagne Blush orMilky Tea. Layer over Smooth Operator Base Coat to hide nail imperfections and fill ridges instantly and don’t forget to swipe Instant Armour Top Coat over your polish for a super high-gloss finish and hard wearing protection. Trying to make a major statement? Give the matte look a go with the Instant Velvet Mattifier! More into nail care than nail color? Nourish nails with Almond Oil Cuticle Care, enriched with vitamin E and lemon oil to moisturize nails and cuticles or try applying Tough as Nails Hardener once a week to protect and strengthen and promote healthy nail growth.

Body Premium Series

H&M’s new Premium Body Care range is all about elegant, high-performance formulas with top quality ingredients. Split between the cream-based Intuition line for all skin types and oil-based Revelation line for dry skin, the Body Premium series is enhanced with Avenacare, a Swedish oat-based active ingredient with moisturizing and soothing properties. The Revelation line boasts a gorgeous and spicy fragrance with notes of cardamom, cassis, rose, and amber. Better yet, it’s boosted with hydrating botanicals like argan oil, vitamin E, and lingonberry seed oil, so your skin will feel silky smooth in a snap. The Intuition line is a fresh floral scent of bergamot, black currant, violet notes that contains nourishing ingredients like chamomile, sweet almond oil, and shea butter to keep skin healthy and soft.

Body Basic Series

Trust us; this line is not so basic. It’s a collection that performs just as great as it smells! With notes of wood, vanilla and amber, Midnight Muse is a flirty and elegant scent, perfect for a night out on the town, while Caribbean Crush pays homage to the floral and fruity smells we love on a tropical holiday, like coconut and mango. If you’re more of a girly girl, try Rose Reverie for a dreamy, feminine musk with rose and magnolia, or if you want something energizing try Urban Verve, which wakes you up with citrus notes of bergamot. Last but not least, there’s Cashmere Haze. With notes of jasmine and sandalwood, it boasts a clean and powdery scent that’s perfect for everyday wear. The series is all –inclusive, available in a hand cream, body lotion, eau de toilette and everything in between. Fall in love with your favorite scent, or mix-and-match across the series – you can’t go wrong!

Hair

H&M offers an assortment of problem/solution hard-working hair products and styling tools that are the key to brilliant hair. If you want straighter hair, try Get it Straight Smoothing Balm before blow drying or if you need curls quick, scrunch Make Waves Curl Cream into damp hair. For shine and conditioning, try Gloss it Over Finishing Spray on dry hair for all-day glossiness flyaway control. Looking for that seemingly effortless just-left-the-beach look? Tease your hair with Sea Mist Salt Water Spray and call it a day. If you need a cure-all product, use theDo It All BB Cream. It’s an all-in-one leave-in cream that protects hair against damaging UV rays and heat styling that keeps frizz under control while also nourishing and repairing hair.

Available now at H&M Herald Square and will roll out in 90 additional US stores, 900 stores worldwide, and online at hm.com

All under $25!!!!