As a blonde now, my hair has been overly processed that sometimes it takes months to repair it back to it's former condition. I have had pieces break off, color that wouldn't come out and more hair nightmares than you could ever imagine.That is partly why the new b3 Brazilian Bond Builder is of personal interest to me and I have a feeling some of you out there have had similar experiences, too.
Bond Builders are the latest technology in hair color, revolutionizing the way hair is colored. b3 Brazilian Bond Builder is a breakthrough professional tool that is added to the color formula to prevent damage during color services, avoid breakage, and strengthen hair, while locking in moisture, adding shine, prolonging color retention & vibrancy between appointments, and improving the overall health of the hair.
With every color process, the cuticle is opened, the color is deposited in the cortex of the hair, and then the cuticle is closed/sealed. Over time, the cuticle becomes damaged and stops closing, which leaves the cortex of the hair exposed - think of the cuticle as double sided sticky tape that eventually stops sticking. As a result of an exposed cortex, the hair loses moisture and can become dry, brittle, and ultimately break. b3 Brazilian Bond Builder utilizes a specifically engineered co-polymer and patented high-purity delivery system to reinforce the bonds that make up the cellular membrane complex, helping prevent the loss of cuticle and cortex cells responsible for supporting the inner structure of the hair. Further, because you're preventing damage during the color process, you have creative freedom and can make extreme color changes in one day - black to blonde, blonde to brown, brown to red, etc. B3 Brazilian Bond Builder is the ONLY bond builder on the market that uses a one-step system with no added processing time, an no required take-home product to maintain results.