Tuesday, March 10, 2015

Whish Beauty Comes to ULTA

Congrats to Whish Beauty as I have seen firsthand the brand grow and expand...

Whish Beauty, a Scottsdale, Arizona-based body treatment brand, announced its expansion to all 765 U.S. ULTA Beauty doors by March 15th, 2015. Long known for its line of natural, efficacious body products clinically formulated to treat a variety of skin issues, Whish Beauty’s partnership with ULTA Beauty takes the brand’s retail footprint to the next level, making it readily available to consumers from coast to coast.

“We are thrilled to expand our distribution in such a large way with a retailer as respected as ULTA Beauty,” said Whish Beauty founder Jesse Werner. “ULTA’s strong commitment to an enjoyable customer experience as well as its wide variety of innovative brands makes us extremely proud to be part of the ULTA Beauty family. We look forward to providing their customers with products that not only feel great, but also treat the skin in an effective way.”

Founded by husband and wife team Jesse and Aimee Werner in 2008, Whish Beauty was originally created to offer women a pleasant shaving experience while using all-natural ingredients. Aimee would often use her husband’s shaving cream and “whished” for a product just as creamy and smooth for women. From that desire, Whish Beauty was born. Over time, the brand grew to incorporate Hair Inhibiting Gel, Ingrown Hair Treatment Gel, Body Butter, Bath and Shower Gel, Body Oil, Sugar Scrub, Self-Tanner, CC Body Cream and a series of Deodorant and Ingrown Hair Swipes to meet the growing needs of its consumers. A delight for the senses, Whish products were also created in a variety of flavors including Lavender, Pomegranate, Coconut, Almond, Lemongrass and Blueberry. All products range from $18-$38 offering high quality ingredients at accessible price points.

*In celebration of the partnership, Whish Beauty will launch a Hand Remedy Cream exclusively at ULTA Beauty and will launch its signature collection of hero SKUs inclusive of its Shave Crave Shave Cream, Body Butter, Hair Inhibiting Gel, Sugar Scrub, Body Oil, and Bath & Body Gel in an exclusive Blue Agave flavor.

Monday, March 9, 2015

New from NARS: Last Resort Collection

Temporary tattoos, too?! Fellow NARSissists- this collection looks fabulous! Inspired by François’ love of French Polynesia and his stunning island of Motu Tané, this limited edition collection is perfectly suited to take you into the upcoming summer season. The collection features

· a new Laguna Bronzer compact with a mini Ita brush

· a set of four temporary tattoo sheets.

· the return of Body Glow and Monoi Body Glow II.

These products are emblematic of French Polynesia, yet reinterpreted with an edge that is quintessential François.

Available at NARS boutiques, NARSCosmetics.com and Sephora today, then at department and specialty stores on April 1, 2015.

Friday, March 6, 2015

Three brands commit to 3 years of charity! #EmpowerHer

Great news to share! Three powerhouse brands in the natural beauty space: Alba Botanica®, Avalon Organics® and JASON®, announced today a three-year charitable commitment to CARE®, a leading humanitarian organization fighting global poverty. This is the FIRST collective, charitable partnership between all three brands. With this commitment, Alba Botanica®, Avalon Organics® and JASON® have been named the founding partners to the Empower Her through Education campaign.

WHAT IS EMPOWER HER THROUGH EDUCATION?

Empower Her through Education is a multi-brand movement dedicated to eliminating barriers to education for young women, such as: violence, hunger, child marriage and repressive ideological beliefs against women in developing countries. Empower Her through Education will support many of CARE's ongoing, global efforts and share the inspiring stories of young women from around the world at www.care.org/hain

Each brand will focus on a specific pillar:

 Alba Botanica will emphasize girl power to build up young girls self esteem

 Avalon Organics will advocate for policy changes that will allow girls to attend and succeed in school

 JASÖN is focused on working with mothers and communities to support and value their daughter’s education.

HOW CAN YOU MAKE A DIFFERENCE? PLEASE SIGN (AND SHARE) THIS PETITION

In honor of International Women’s Day (which is this Sunday, March 8th) and to kick off this charitable alliance, we begin by asking everyone to sign a petition to end child marriage, a key barrier to education for women on a global scale. Child brides have a diminished chance of completing their education and are at a higher risk of being physically abused, contracting HIV and other diseases, and dying while pregnant or giving birth. To help bring an end to this gross human rights violation that puts young girls at risk every single day, please go to www.care.org/hain-petition.

USE THE #EMPOWERHER HASHTAG

Beyond the petition, we can rally behind the Empower Her through Education campaign by sharing social notes of solidarity, using hashtag: #EmpowerHer. It can be 140 characters, it can be one word. Just use this hashtag to show that you support empowerment for girls and women through education on a global scale.


SHARE THIS NEWS AND SPREAD THESE STORIES

 THE PROGRAMS: www.care.org/hain

ALBA BOTANICA®: GROWING GIRL POWER ON A GLOBAL SCALE : http://www.albabotanica.com/care

JASON®: EMPOWERING MOTHERS AND COMMUNITIES AROUND THE WORLD: http://www.jason-personalcare.com/care

 AVALON ORGANICS®: ADVOCATING FOR EQUAL EDUCATION FOR MARGINALIZED GIRLS, WORLDWIDE: http://avalonorganics.com/news/care/

 THE PETITION: www.care.org/hain-petition.

Redken Announces New Pillow Proof Blow Dry Bar in Cutler Salon

Redken is excited to announce that Cutler Salon, its Flagship Salon in NYC, has opened Pillow Proof Blow Dry Bar: the ultimate blow dry destination within its chic SoHo location. Led by Rodney Cutler, Redken Brand Ambassador and owner of Cutler/Redken Salons in NYC, Pillow Proof Blow Dry Bar offers a specially curated menu of Redken express blow dry and styling services with expanded hours on weekday mornings.

“Blowouts have become a weekly necessity for so many New York women,” says Cutler. “The opening of our new blow dry bar takes the express service to a higher standard by delivering excellent work while educating the customer on how she can achieve the hairstyle she wants and maintain it throughout the week using Redken’s Pillow Proof Blow Dry products.”

Designed by Jonathas Lanna Valle Filho, founder of SJ2a, the sleek, modern space features a stunning entrance that leads to a hip atelier with four styling stations equipped with iPads featuring Redken’s blowdry menu where stylists can consult with their client and help them choose the right look for them.

Pillow Proof Blow Dry at Cutler Salon will be open Tuesday – Sunday with expanded hours on weekday mornings. Book your blowout today at StyleSeat.com/CutlerSalon!

About Redken

Redken 5th Avenue NYC is a professional haircare and haircolor company dedicated to providing inspiring education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair. To locate a Redken salon please log on to Redken.com. Please note, Redken products can only be guaranteed authentic when purchased from a salon. We request that you do not credit drugstores, ‘beauty websites’ or other unauthorized retailers. 

Visit StyleSeat.com/Redken to book an appointment or buy authentic Redken products from your local salon. For more information visit Redken.com, like Redken on Facebook or follow us on twitter @Redken5thAve and Instagram www.instagram.com/redken5thave

Think Spring: Sally Hansen and NYC New York Color

Just look outside and you certainly won't feel Spring-like yet these new colors from both Sally Hansen and NYC New York Color are sure to warm you up!

The nail polish you already love just got better! Millions of women know that Sally Hansen® Insta-Dri™ nail polish gives them a quick-drying, high-shine manicure that lasts. Now, an improved formula delivers extended wear and enhanced shine — still with the one stroke, one coat convenience that has made Insta-Dri™ a cult favorite since 2009.

Insta-Dri's three-in-one formula combines base coat, color, and top coat in one bottle, making it even easier to have a glossy manicure in a minute. It dries in just 60 seconds, creating full-coverage color and shine without the wait.

Along with an improved formula, Insta-Dri™ also features 14 new, must-have shades that incorporate the season's standout runway trends. Rich chocolate and champagne add cashmere-like coziness to any manicure. Or go bold with fiery tones of red and orange — three different hues allow you to turn up the intensity as much as you like. Lilac, cherry, and plum tap into fall’s purple moment, while blue and teal provide a cooling effect. Meanwhile, the season’s new neutrals (think: the inkiest black, steel gray) are the nails’ answer to Normcore. These anything-but-boring basics prove that colors don’t need to shout to stand out. And with 40 total fast-drying shades to choose from, there's no shortage of variety.

Even the appearance of Insta-Dri™ is getting a boost. A new, sleek logo freshens up the packaging for a more contemporary style — a fitting look for a nail polish made for today's on-the-go pace.


THE SHADES: Re-teal Therapy, Plummet, In Nude-tral, Cherry Fast, Navy Fleet, Show Steel-er, Making Mauves, Leapin’ Lilac, Black to Black, Ablazing!, Quick Fire, Set Sail, Cocoa A Go Go, Orange Zest






THINK: Everything you need for the ultimate eye looks.

WHAT IT IS: Make your gorgeous peepers pop with the new City Proof Complete Eye Collection from NYC New York Color. From the first touch of primer to the last swipe of mascara, you will look flawless from lid to lash. Go big and bold with colored liners, or make a dramatic statement by mixing different shades of shadows.

THE CITY PROOF COMPLETE EYE COLLECTION INCLUDES:

• 24 HR Waterproof Mascara $2.99: This 24-hour long-wearing, volumizing mascara available in black is smudge-proof, flake-proof, and water-proof. Keep lashes flexible and comfortable with this gentle mascara, with a quick-drying formula that sets in a flash.

• 24 HR Eye Primer $2.99: A perfect base, this primer makes your shadow shine. Available in one global shade, the primer comes in a convenient retractable chubby for creaseless, long-lasting color.

• 24 HR Waterproof Eye Shadow $2.99: This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect. Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush, Murray Hill Champagne, Rockefeller Center Snowflakes, Empire State Building, New York At Night, Central Park Tulips, East River Romance and Madison Square Park