I know it's all over Social Media but I like, respect and admire David Babali a lot so here is the latest news...Academy Award winning actress Gwyneth Paltrow and hairstylist
to the stars David Babaii have joined forces with Blo Blow Dry Bar.
Blo is thrilled to align with Gwyneth
Paltrow, one of the world’s most recognized actresses. Gwyneth’s keen business
instinct for the latest and hottest trends and her emphasis on high quality
customer experience makes this an ideal collaboration.
David Babaii, nicknamed ‘The King Of Curls’
by Vogue Magazine, has a roster of A-list celebrity clients around the globe.
Known for creating some of the best red carpet styles and beautiful magazine
covers, David’s vast experience and unique techniques will be incorporated
across the Blo system.
“I
cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our
company,” said Ari Yakobson, Blo Blow Dry Bar’s CEO. “This combination and a
proven business model is exciting. This is a tremendous benefit for our current
and future Franchise Partners; our loyal guests are going to love this
collaboration.”
With Gwyneth and David’s input in Blo’s
creative direction, growth plan and brand strategy, Blo looks forward to
spreading red carpet glamour to women around the world with quick, convenient
and affordable blo outs.
Blo reinvented hair care as the first to
market the no cuts, no color concept and has grown to be the largest Blow Dry
Bar chain in the world with locations in United States, Canada, Asia and Europe
with many more bars opening soon.
THE BLO
CONCEPT
You’re not cheating on your
hairdresser. Blo is North America’s Original Blow Dry Bar. Scissors are
verboten. Dye, ditto. No cuts, no color: Just WASH BLOW GO. Guests choose from 7
styles featured in the Blo Hair Menu, from the sexy razor-straight “Executive
Sweet” to the runway-inspired “Pillow Talk”. Go to blomedry.com for the
skinny.
