New from Cynthia Rowley Beauty: Birchbox

Love my girl Cynthia Rowley and what a mark she has made in this industry. Cynthia is one of the most creative people I know so it was only natural that her new beauty launches are a hit with fans. Birchbox first launched her beauty line and I went crazy over it. Now, two new products have just launched and I love her attention to detail and her multi-purpose creations.

Allow me to introduce the latest exclusive products from Cynthia Rowley Beauty: the On The Go Multi Blush & Bronzer Duo and the Beauty Brightening Illuminator.

The products went live on Birchbox.com today and believe it or not- the On The Go Multi Blush & Bronzer Duo already has a waitlist! Go Cynthia! Go Birchbox! 

What you should know...Cynthia Rowley Beauty is inspired by Cynthia's personal quest to create products that are easy to use and get long lasting looks that are bold, fun and perfectly-styled, and these two new products are no exception!

On The Go Multi Blush & Bronzer Duo - $24

This is your makeup bag’s new best friend. With a unique “cream to powder” finish, these sticks blend into skin flawlessly without the stickiness of most cream products or the dryness of powder products. In true Cynthia Rowley fashion, both sticks are multi-purpose: The matte pink blush can add a pop of color to your cheekbones or lips and the bronzer has just a hint of shimmer to create the perfect sunkissed glow on cheeks or eyes. The convenient sticks, designed in Cynthia’s signature gold deco, can be applied without a brush directly onto the face or with your fingers for more control, and can be layered for bolder payoff.


Beauty Brightening Illuminator - $28

This universal highlighter works for all skin tones and can be layered to achieve the perfect glow that fits your style. The light, water-based formula easily blends into skin without feeling sticky. Designed with Cynthia Rowley Beauty’s signature gold deco, the click pen applicator and built-in brush tip allow for targeted application, making the illuminator a breeze to use at home or on the go.

I love everything Cynthia creates and her beauty line is no exception. #cynthiarules

Birchbox Opens It's Flagship Store in SOHO, TODAY!

BYOB in largely lit letters is easily visible as you walk into their flagship store located at 433 West Broadway in Soho.  No, it does not mean Bring Your Own Booze but actually stands for Build Your Own Birchbox! 

The store has over 250 brands and is absolutely easy to navigate through. You have your specific sections such as lips, face, eyes, etc. to peruse on the top floor as well as having a hair and nail touch up area on the lower level where appointments are encouraged. There are so many products available at the store and it works like it's online set up. 

There are suggested looks, stations where you can test products and a very friendly, well trained staff. I was in beauty heaven as I liked the way I easily moved through the two floors. Although there is so much to see, I did not feel overwhelmed. I overheard that you can also use your points in the store if you are already a BB subscriber online. I have been a subscriber for the past four years and have seen the company grow and grow. Birchbox has introduced me to many beauty lines I had not used before like MAKE and JOUER. I spotted Stila, Smashbox, Cynthia Rowley, Liz Earle ( a BB exclusive),  OPI, Deborah Lippman, Dr. Jart, Oribe, Fekkai, the balm, NCLA, Ruffian, Supergoop, Joie, Juice Beauty, Caudalie, Color Club, FRENDS... to name a few. I think Birchbox has helped to make a lot of these companies household names, in my opinion. Take a peek at the store- you will not want to leave. I know I didn't...

Yes, there is also a Birchbox Man section, too!