Thursday, March 29, 2018

New from Dr. Hauschka: "Purple Light" Collection with Packaging Designed by Artist Emma Lindstrom

As soon as I saw this collection, I was so excited! For those of you who know me well, you know that I am also an art journalist ( so this collection had my head spinning with delight.

Dr. Hauschka is launching a new limited-edition Spring color collection on April 1st. The gorgeous “Purple Light” collection features artwork designed by Emma Lindstrom that was inspired by the cosmos and night sky.

It includes an eyeshadow palette featuring beige, nude and plum shades in both matte and shimmer finishes to brighten eyes for a day or night look, and a sparkly purple eye pencil to add a glamorous touch. There is also a foundation compact to mattify skin and two liquid lip colors in nude and cherry shades for a glossy, highly pigmented pout.

This collection is sold online at Dr. and in-stores at Whole Foods on April 1st. Prices range from $20 - $45. 

WHAT IT IS: The natural makeup essentials for a day to night look, inspired by Swedish Artist Emma Lindström. As a lover of life and energy, Emma was the ideal partner for Dr. Hauschka’s first product collaboration – every product in the line is created through rhythmic manufacturing and support the skin’s renewal process.

To express this mutual connection, Emma evoked the cosmos and nature to create a series of paintings in purple and blue colorways, which were channeled onto the products’ outer packaging, tubes and cases to display a stunning fade of black and constellation-like piece of art.

This limited-edition collection includes a “Purple Light” foundation compact to unify and mattify skin, as well as a “Purple Light” eyeshadow palette with beige, nude and plum shades with shimmery or matte finishes. There’s also a sparkly purple “Purple Light” eye pencil and two liquid lip colors in nude and cherry shades for glossy and highly pigmented color.

• Eye Definer 07 ($20): Create unique expressions. With its wonderfully silky texture, Eye Definer is easy to apply and blend, for naturally defined contours. This gentle formulation of mineral pigments and nurturing plant extracts features anthyllis, quince wax and shea butter to moisturizes the area around the eyes, leaving it silky soft.

Eyeshadow Palette 01 ($45): Sparkling eyes: this Eyeshadow Palette contains two velvety-matte and two silky-shimmering shades for creating multiple different looks. Formulated with mineral pigments, nurturing plant extracts like soothing black tea, and other natural ingredients, including silk. Cares for the delicate skin around the eyes.

• Teint Powder 01 ($40): For a fresh, flawless complexion. TeintPowder evens out the skin’s appearance for a delicately shimmering complexion. The balanced color combination harmoniously complements any skin tone. The nourishing composition of mineral pigments and nurturing plant extracts, including anthyllis and witch hazel, leaves the skin feeling wonderfully cared for without drying it out.

Liquid Lip Color ($22): Luscious lips. Liquid Lip Colourcombines a creamy texture with rich color, intensive shine and a pleasant feel. Mineral pigments and nurturing plant extracts including anthyllis, mango butter and apricot kernel oil are combined in this formulation, resulting in beautifully soft lips. Available in two shades: subtle nude and bold berry.

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