Wednesday, February 1, 2017

New from Cargo: "You Had Me At Aloha" Palette, Brand's First Ever Celebrity Face Anuhea and More

New from Cargo Cosmetics...."You Had Me At Aloha" and a fresh new celebrity face to boot! Here are the deets...

Cargo Cosmetics Introduces Anuhea as Brand's First-Ever Celebrity Face!

Multi-Award-Winning Singer and Songwriter Signed as Ambassador of Cargo’s Hawaiian SS17 Collection

Award-winning color brand, Cargo Cosmetics is proud to announce Hawaiian songstress Anuhea as the brand’s first-ever celebrity face for the “You Had Me at Aloha” Collection.

"Anuhea epitomizes the modern 'Cargo woman' and embodies the spirit of Hawaii making her an ideal choice for this collaboration,” says Brian Robinson, President of Cargo Cosmetics. “We are confident that this partnership will raise the brand's profile with strong, beautiful, influential women like Anuhea, while also introducing Cargo to new consumers."

Cargo Cosmetics’ Hawaiian Spring 2017 collection is launching in over 1,100 Kohl’s department stores on Valentine’s Day, February 14, 2017 with summer launches to follow in April. Anuhea will appear in all elements of the brand’s comprehensive marketing campaign including digital advertising, in-store displays, public relations, event appearances and social media. 

I’ve always been a fan of Cargo Cosmetics,” says the vocalist. “The portable packaging and water-resistant formulas are great when I am on tour and performing under hot lights. It is an honor to be associated with the brand’s new collection inspired by Hawaii’s beauty.”

The Spring Collection launching in February includes the Limited Edition “You Had Me at Aloha” Eye Shadow Palette, Swimmables™ Longwear Eye Shadow Sticks, Swimmables™ Waterproof Mascara Top Coat and Dare to Flair Mascara.
The new 'You Had Me At Aloha" palette:


A versatile and wearable eye shadow palette with 12 long lasting, summery shades inspired by the sand, water, and foliage of Hawaii.

The palette is laid out in three expertly coordinated quads for easy to achieve day and night looks. Looking for a simple, two-step look? Pair the top and bottom shadows and use as a duo.

Keep the “Aloha Spirit” like Cargo’s Brand Ambassador and musical sensation, Anuhea, with a laid back carefree, neutral look. Or turn up the heat with eye-catching pops of color inspired by orchids, hibiscus, plumeria and turquoise waters.

The Limited Edition “You Had Me At Aloha” Palette comes with one eye pencil in Black and one dual-ended brush.


Hula – champagne (shimmer), Waikiki – light peach (matte), Hapuna – ivory (matte), Kona – medium brown (shimmer), Shell – light pink pearl (shimmer), Shaka – medium pink purple (matte), Hibiscus – light yellow (matte), Island – peach (shimmer), Kai – teal (shimmer), Tiki – deep brown (matte), Lei – violet (matte) and Luau – aubergine (shimmer)

PRICE: $34

SOCIAL: Follow @CargoCosmetics on Twitter & Instagram and become a fan of Cargo Cosmetics on Facebook

About Cargo Cosmetics

For over 20 years, Cargo Cosmetics has been a staple on the sets of film and television as well as in the makeup bags of women worldwide. High-definition foundations that escape the scrutiny of HD cameras and first-to-market innovations have created a loyal following amongst the world’s most renowned makeup artists. An industry insider favorite, Cargo has received some of the beauty industry’s most prestigious awards. Visit for additional information and follow us @CargoCosmetics.

About Anuhea

Hawaiian born singer and songwriter, Anuhea, is one of the most popular talents to originate from Hawaii. She charted top ten on the iTunes Pop, R&B and Reggae charts as well as the Billboard Heatseakers and World Music Charts. Anuhea has shared the stage with Bruno Mars, Babyface, Al Green, FloRida, Hoobastank, Jack Johnson and Ziggy Marley. She won two Na Hoku Hanohano Awards, Hawaii's version of the Grammy's, for Contemporary Album of the Year and Most Promising Artist. Eight of her songs consecutively made it to #1 in Hawaii including, “Higher than the Clouds.”

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