Wednesday, June 15, 2016

SinfulColors® Partners with The Trevor Project: Pride Parade Float

WONDERFUL NEWS ALERT: SinfulColors® Partners with the Trevor Project & Presents Their First-Ever Float in New York City’s Pride Parade Featuring Performance by European Pop Sensation, Era Istrefi

WHAT: ​Celebrating pride, unity & love, and supporting self-expression, SinfulColors® announces a partnership with The Trevor Project – the leading national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people ages 13-24 – and presents their first-ever float in New York City’s renowned Pride Parade later this month. 

Headlining the float activity, international singer and songwriter, Era Istrefi, will perform her worldwide hit Bonbon. This chart-topper, predicted by Shazam to be one of the songs of the Summer, has generated over 93 million YouTube views, 40 million Spotify streams and is on Shazam’s Top 20 list globally. The English version of Bonbon will be introduced to the US market later this Summer, and Era, who draws frequent comparisons to Rihanna and Sia, is hard at work in the recording studio. Collaborating with some of the industry’s top writers and producers responsible for hit singles by stars like Justin Bieber, Usher, Chris Brown, Zayn and more, Era’s debut album is planned for late 2016 or early 2017.

Additionally, two nail experts will be on the float offering visitors a complimentary accent nail using SinfulColors NEW! Pride Collection. 

Each of the eight shades captures the energy and passion of freedom and love, and while every bottle is individually beautiful and unique, together they form a rainbow – united in color. The Pride Collection shades are available separately, as well as a complete collection packaged in SinfulColors’ creative, new, clutch-like Purse Pack.

WHO: ​SinfulColors® – the nail color brand recognized for quality, innovation, and on trend, expansive color offerings. For 25 years, the SinfulColors® cosmetics brand has been the go-to for the color enthusiast who relies on color as a means of self expression, who is eager to break with tradition, and is primed to color outside the lines™.

SinfulColors® is:

• #1 Rated Long Wear Nail by Leading Consumer Publication (2014)
• #2 in US Mass Market Unit Sales (2015)
• Made in the USA (with international packaging)
• 5 Free (Toluene, Formaldehyde, Formaldehyde Resin, DPB, Camphor)

WHERE: ​Parade route begins at 36th Street & Fifth Avenue, and ​ends at Christopher & Greenwich Streets.

For more information, please visit

WHEN: ​Sunday, June 26, 2016

​​Parade begins at 12:00 pm

FOLLOW: ​For brand news and updates on SinfulColors® social media:

Twitter: @SinfulColors_NP
Instagram: @SinfulColors_Official
Facebook: /SinfulColors

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