Sunday, May 29, 2016

New from John Frieda!

Oh yes, the brand that created the frizz fighting category is back at it with a new innovation. John Frieda Frizz Ease® 10-Day Tamer™ Pre-Shower Treatment has recently launched– this new technology lasts throughout 10 washes or 5 days and helps you to embrace your natural hair texture and own your curls, or rock a sleek straight style.

: For over 25 years, the John Frieda® Frizz Ease® brand has led the charge in the fight against frizz, delivering cutting-edge products that set the industry standard to tame frizz, and make unruly hair manageable and soft. Now, the brand announces our new way to banish unruly hair for longer than ever before with the Frizz Ease® 10-Day Tamer™. Just one use of the pre-shower treatment keeps hair smooth, silky and perfectly behaved for up to 10 days. Curl it, straighten it, or add some waves—your hair will be easier to style after just one use.

: The Tamer uses an exclusive 3D Texture Transforming Technology, penetrating into the hair’s fiber and taming each strand from the inside out. The formula’s unique ingredients work at the surface, cuticle and core of hair, creating maximum impact via three unique steps:

· First, it smoothes the hair’s surface and forms a barrier against humidity, preventing damp air from putting a kink in your style.

· Next, it works from inside the hair and helps create an additional humidity defense.

· Finally, it helps soften hair and increase its flexibility, leaving the hair fiber supple and ready for styling.

Upon application, the treatment immediately bonds to the surface and creates a durable shield, leaving hair completely transformed after use for up to 10 days or five washes.

: Apply the pearlescent gel to dry hair before you step into the shower, allowing it to fully penetrate. Let the treatment sit for ten minutes—then, turn on the water, shampoo and rinse, leaving behind smoother, sleeker strands that stay perfectly manageable for up to 10 days.


: Target and Ulta (June 2016)

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