Inspired by his signature practice of “product cocktailing” – using several different products at once – Chastain created PARLOR by Jeff Chastain, blending the benefits of his favorite products into single, easy-to-use formulas. The launch collection, available today on Birchbox.com, consists of four unisex products: Moisturizing Sea Salt Spray, Smoothing Blow Out Spray, Detangling Leave-In Conditioner and Reworkable Hold Paste. Two additional products – the Texturizing Finishing Spray and Flexible Hold Spray – will launch in May 2015.
“In my experience working with other salon hair brands, I’ve noticed that you often have to use two or more products together to get the desired effect. This always leaves you with too many products in your bathroom that you aren’t using,” says Jeff Chastain. “Every product in the PARLOR by Jeff Chastain line can be used alone to get great style because I’ve done the mixing for you.”
All products contain nourishing sweet almond extract and feature a refined but addictive fragrance with notes of ripe peach, fresh cut grass, and white woods. The bottles and secondary packaging have a premium, soft-touch finish with a sleek silhouette to give the collection a luxury-brand feel at a more accessible price point.
“Jeff Chastain is a long time friend of mine, Hayley’s, and the brand,” said Katia Beauchamp, Birchbox, Co-Founder and Co-CEO. “When Jeff came to us about launching his first hair care line, it was a natural fit. We loved the products and his vision for the line, and really stand behind this brand.”
PARLOR by Jeff Chastain is available today exclusively on Birchbox.com and at the Birchbox store in SoHo, with products retailing individually from $24.00-$28.00.
Moisturizing Sea Salt Spray - $24.00: part beach wave spray, part leave-in conditioner, giving hair that covetable surfer-girl texture without the drying effects of salt water
Smoothing Blow Out Spray - $24.00: an all-in-one hear protectant, blow-dry aid, and smoothing treatment
Detangling Leave-In Conditioner - $24.00: the perfect detangler combined with thermal protection in the form of a leave-in conditioner
Reworkable Hold Paste - $24.00: combines the softness and flexibility of a styling cream with the definition of a paste
Texturizing Finishing Spray - $28.00
Flexible Hold Spray - $24.00
Visit HERE for more information.