To shed light on the new trend, we tapped Kérastase Paris Consulting Hairstylist, Matt Fugate and L’Oréal Paris Celebrity Colorist, Kari Hill to share their haircare expertise. Below, please see Matt & Kari’s tips, as well as a list of at-home coloring kits and a curated selection of haircare products designed to help prolong and protect color.
· “If you look at your Instagram you will see that pastels and muted watercolors are super-hot right now. These soft, pretty pastel shades allow for you to take a little bit of a leap and try a brand new hair color that you might have not explore before. I have found that so many of my clients come in and want to do little touches of pastel color – peekaboo’s, highlights, ombré, etc. It is fun to play with the different options!” – Kari Hill, L’Oréal Paris Celebrity Colorist
· “Doing a summer hair color change is great. It can completely change your skin tone by adding warmth to otherwise stark skin tones which is better than a fake tan any day. When adding pastel tones to your hair can soften the appearance of dry over-processed blondes. Afraid to take the leap? Test the trend first with temporary colors that you can play with before committing to a hue.” – Matt Fugate, Kérastase Paris Consulting Hairstylist
Garnier Pink Pop
Color Styler can be used on all hair colors, types and textures. It also works on chemically treated and colored hair. The color result and length of time that it lasts may vary depending on your current hair color and condition. Color Styler is Intense Wash-Out Color with Revolutionary Color Coat Technology. The clay-based pigmented formula creates a thin color-coat on the surface of hair without damaging it. When dry, color does not rub off or stain clothes.
Price: $7.99, Available at mass retailers nationwide or garnierusa.com
L’Oréal Paris Féria Pastel in Smokey Pink
Transforming hair color with a powerfully packed punch of intensity has never been easier. Always on the forefront of cutting-edge style and the pulse of “what’s next” in hair color artistry, L’Oréal Paris Féria now extends to a new Pastel Collection. The shimmering condition colour crème and Power Shimmer Conditioner create a look great for the whole head, ombré, or highlights. Also available in Smokey Blue and Lavender.
Price: $9.99, Available at lorealparisusa.com and drugstores nationwide
L’Oréal Paris Féria Power Collection
Transforming hair color with a powerfully packed punch of intensity has never been easier. Always on the forefront of cutting-edge style and the pulse of “what’s next” in hair color artistry, L’Oréal Paris Féria introduces the Power collection consisting of high-impact permanent shades. Taking transformative tint to the ultimate extreme with 3X the highlights this bevy of intense, style-setting power hues will leave women daring not to dye.
Price: $9.99, Available at mass, food and drug retailers nationwide
· “When coloring your hair in the summer, just be very weary of chlorine as it can drab down shades in a hurry so make sure if you're hanging out poolside you are soaking your hair with Elixir Ultime Crème Fine with UV filters to shield against unwanted discoloration.” - Matt Fugate, Kérastase Paris Consulting Hairstylist
DESSANGE Paris Color Restore Color Protecting Top Coat Serum
DESSANGE Paris introduces Salon Color Restore, a line that helps provide long-lasting shine conservation of color-treated hair. The innovative AHA + UV filter formula restores hair fibers for a smooth, shiny look, and helps prolong color vibrancy. This leave-in treatment with pro-vitamin B5 and anti-oxidant helps protect and preserve the beauty of colored hair.
Price: $11.99, Available at Target.com and Target stores nationwide
Kérastase Réflection Bain Chroma Riche
Kérastase Chroma Riche is created specifically for dry or highlighted color-treated hair. The collection reveals depth of color and shine intensity while leaving hair soft, supple and manageable via cutting-edge technology. The Aqua-Ionic System add moisture by weaving a hydrophobic film around the hair fiber, while the UV Filter and Vitamin E Derivative help to inhibit damage from UV rays. Bain Chroma Riche is a softening shampoo formulated to enhance luminosity and shine.
Price: $40, Available at Kerastase-USA.com and Kérastase Salons
Kérastase Réflection Masque Chroma Riche
Kérastase Chroma Riche is created specifically for dry or highlighted color-treated hair. The collection reveals depth of color and shine intensity while leaving hair soft, supple and manageable via cutting-edge technology. The Aqua-Ionic System add moisture by weaving a hydrophobic film around the hair fiber, while the UV Filter and Vitamin E Derivative help to inhibit damage from UV rays. Masque Chroma Riche is a softening treatment masque that protects color and softens hair.
Price: $62.50, Available at Kerastase-USA.com and Kérastase Salons
Kérastase Elixir Ultime Crème Fine
As with all Elixir Ultime offerings, Elixir Ultime Crème Fine is formulated with precious extracts. The Crème features: Pomegranate Extract + UV Filter to protect hair color, as well as White Flower Oil, which provides hair with daily fiber replenishment, frizz control, and deep hydration without heaviness. Elixir Ultime Crème Fine leaves an alluring scent on hair with a subtle, unique aroma. The fragrance combines marine top notes, floral middle notes and musk base notes.
Price: $42, Available at Kerastase-USA.com and Kérastase Salons
L’Oréal Paris EverPure Cleansing Balm
In an effort to bring women the gentlest hair care and superior manageability, L’Oréal Paris debuts its first Cleansing Balms to provide six essential benefits of a full haircare regimen – Cleansing, Conditioning, Treating, Detangling, Softening and Shine – in just one easy step. The EverPure Cleansing Balm is an alternative option to traditional shampoo and conditioner and helps deliver longer-lasting color for up to 32 washes. It features rosemary mint botanicals to give it that extra clean feeling.
Price: $11.99, Available at lorealparisusa.com and drugstores nationwide.