Urban Decay X Gwen Stefani Bring You The UD | Gwen Stefani Eyeshadow Palette

Urban Decay has a thing for strong, independent women. If they dig makeup, even better...

So it should come as no surprise that: A) they’re big fans of Gwen Stefani and B) they’ve been dying to collaborate with her for years. And now, Urban Decay announces their first-ever celebrity collaboration, the limited-edition UD | Gwen Stefani Eyeshadow Palette—a true creative partnership and design collaboration. Chief Creative Officer and Founding Partner Wende Zomnir spent countless hours at Gwen’s house, talking makeup and working with her on every detail of this launch—from the packaging to the formulation to the shades. 

They carefully crafted each product, creating the exact shades Gwen always wished she had in her collection. In the end, they loaded a palette with her 15 must-have shades of eyeshadow (12 new shades, and 3 classic UD shades Gwen can’t live without). 

With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate those signature looks for yourself.

Price: $58, Available at Sephora, Ulta, select Macy’s, Sephora.com, Ulta.com, Macys.com, Beauty.com and UrbanDecay.com

Gwen and the equally edgy cosmetics brand gave fans what they’ve been begging for as they revealed their collaborative labor of love – the UD | Gwen Stefani Eyeshadow Palette – at The London Hotel in West Hollywood on Thursday. Gwen participated in a lively Q&A with Wende Zomnir, Urban Decay Founding Partner and Chief Creative Officer, and shared that the palette is comprised of only shades she herself would wear, noting “everything in here is real.”