More from Honest Beauty: #LetsBeHonest Campaign and New App Launch

Launching today, Honest Beauty and Founder Jessica Alba’s #LetsBeHonest Campaign was designed with the mission to celebrate the diversity of beauty today and inspire women to show how they use beauty to bring out their best.

The campaign kicks off online TODAY with a short day-in-the-life film on HonestBeauty.com that showcases the many real looks of Jessica Alba. Note that I love the perspective!

Watch the film and let's celebrate this campaign as it invites women everywhere to capture and share their own looks socially via Instagram, Facebook, Twitter and YouTube with the hashtag #LetsBeHonest.

See what the buzz is all about by following Honest Beauty on their Social Channels listed below:

Instagram: @honest_beauty

Twitter: @Honest_Beauty

Facebook: Honest Beauty

Additionally, you can try on and share Honest Beauty looks live using your camera with the new Honest Beauty app, where the latest technology meets the ultimate beauty experience, launching on iTunes today. It is super fun as I have already been playing with different looks and products on the app!

You can find it in the App Store under Honest Beauty.