Whish Beauty Comes to ULTA

Congrats to Whish Beauty as I have seen firsthand the brand grow and expand...

Whish Beauty, a Scottsdale, Arizona-based body treatment brand, announced its expansion to all 765 U.S. ULTA Beauty doors by March 15th, 2015. Long known for its line of natural, efficacious body products clinically formulated to treat a variety of skin issues, Whish Beauty’s partnership with ULTA Beauty takes the brand’s retail footprint to the next level, making it readily available to consumers from coast to coast.

“We are thrilled to expand our distribution in such a large way with a retailer as respected as ULTA Beauty,” said Whish Beauty founder Jesse Werner. “ULTA’s strong commitment to an enjoyable customer experience as well as its wide variety of innovative brands makes us extremely proud to be part of the ULTA Beauty family. We look forward to providing their customers with products that not only feel great, but also treat the skin in an effective way.”

Founded by husband and wife team Jesse and Aimee Werner in 2008, Whish Beauty was originally created to offer women a pleasant shaving experience while using all-natural ingredients. Aimee would often use her husband’s shaving cream and “whished” for a product just as creamy and smooth for women. From that desire, Whish Beauty was born. Over time, the brand grew to incorporate Hair Inhibiting Gel, Ingrown Hair Treatment Gel, Body Butter, Bath and Shower Gel, Body Oil, Sugar Scrub, Self-Tanner, CC Body Cream and a series of Deodorant and Ingrown Hair Swipes to meet the growing needs of its consumers. A delight for the senses, Whish products were also created in a variety of flavors including Lavender, Pomegranate, Coconut, Almond, Lemongrass and Blueberry. All products range from $18-$38 offering high quality ingredients at accessible price points.

*In celebration of the partnership, Whish Beauty will launch a Hand Remedy Cream exclusively at ULTA Beauty and will launch its signature collection of hero SKUs inclusive of its Shave Crave Shave Cream, Body Butter, Hair Inhibiting Gel, Sugar Scrub, Body Oil, and Bath & Body Gel in an exclusive Blue Agave flavor.