Friday, March 6, 2015

Think Spring: Sally Hansen and NYC New York Color

Just look outside and you certainly won't feel Spring-like yet these new colors from both Sally Hansen and NYC New York Color are sure to warm you up!

The nail polish you already love just got better! Millions of women know that Sally Hansen® Insta-Dri™ nail polish gives them a quick-drying, high-shine manicure that lasts. Now, an improved formula delivers extended wear and enhanced shine — still with the one stroke, one coat convenience that has made Insta-Dri™ a cult favorite since 2009.

Insta-Dri's three-in-one formula combines base coat, color, and top coat in one bottle, making it even easier to have a glossy manicure in a minute. It dries in just 60 seconds, creating full-coverage color and shine without the wait.

Along with an improved formula, Insta-Dri™ also features 14 new, must-have shades that incorporate the season's standout runway trends. Rich chocolate and champagne add cashmere-like coziness to any manicure. Or go bold with fiery tones of red and orange — three different hues allow you to turn up the intensity as much as you like. Lilac, cherry, and plum tap into fall’s purple moment, while blue and teal provide a cooling effect. Meanwhile, the season’s new neutrals (think: the inkiest black, steel gray) are the nails’ answer to Normcore. These anything-but-boring basics prove that colors don’t need to shout to stand out. And with 40 total fast-drying shades to choose from, there's no shortage of variety.

Even the appearance of Insta-Dri™ is getting a boost. A new, sleek logo freshens up the packaging for a more contemporary style — a fitting look for a nail polish made for today's on-the-go pace.

THE SHADES: Re-teal Therapy, Plummet, In Nude-tral, Cherry Fast, Navy Fleet, Show Steel-er, Making Mauves, Leapin’ Lilac, Black to Black, Ablazing!, Quick Fire, Set Sail, Cocoa A Go Go, Orange Zest

THINK: Everything you need for the ultimate eye looks.

WHAT IT IS: Make your gorgeous peepers pop with the new City Proof Complete Eye Collection from NYC New York Color. From the first touch of primer to the last swipe of mascara, you will look flawless from lid to lash. Go big and bold with colored liners, or make a dramatic statement by mixing different shades of shadows.


• 24 HR Waterproof Mascara $2.99: This 24-hour long-wearing, volumizing mascara available in black is smudge-proof, flake-proof, and water-proof. Keep lashes flexible and comfortable with this gentle mascara, with a quick-drying formula that sets in a flash.

• 24 HR Eye Primer $2.99: A perfect base, this primer makes your shadow shine. Available in one global shade, the primer comes in a convenient retractable chubby for creaseless, long-lasting color.

• 24 HR Waterproof Eye Shadow $2.99: This retractable chubby has a unique, pigment-packed formula for 24-hour waterproof wear. Color glides on smooth and stays crease-proof all day and all night. Try using it as a liner, or smudge with your finger for a smoky effect. Available shades: Wall Street Bronze, Brooklyn Mocha, Tribeca Taupe, 5th Ave Gold Rush, Murray Hill Champagne, Rockefeller Center Snowflakes, Empire State Building, New York At Night, Central Park Tulips, East River Romance and Madison Square Park

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