Do you want to go Platinum Blonde, too?!

As I’m sure you’ve seen, Kim Kardashian debuted a new, drastic hair color this morning at Paris Fashion Week – platinum blonde. I went platinum blonde at 40 as it was on my bucket list! It is a difficult color to keep healthy and strong.

Below is a round-up of tips and tricks for achieving a platinum blonde color and maintaining healthy hair from the experts at Warren Tricomi, L’Oréal Paris and DESSANGE Paris.

EXPERT TIPS

“An extreme color change puts a lot of stress on the hair. Cutting the hair prior to coloring makes it much easier to work with. Older hair has more color on it and can change the way it bleaches out as opposed to virgin hair. Most people who have long, bleached blonde hair usually have extensions. If you have really dark hair, I would also recommend starting with highlights and gradually adding more over time for a nice dark to blonde transition. ” –Joel Warren Master Colorist and Co-Founder of Warren-Tricomi Salons

“Maintaining color is all about keeping it maintained and healthy. Moisture is essential. We know that bleach is bad for your hair, so trimming the ends regularly to maintain style and split ends is important to keep hair looking healthy. Conditioning is key. Using a highly moisturizing shampoo during daily washing plus a leave –in treatment to lock in moisture can help, too. I’d even suggest using a moisturizing mask or overnight treatment on a weekly basis. Other small details to consider: use soft bristle brushes to avoid breakage when brushing – and if possible, stay away from other damaging elements like daily usage of heat stylers.” - Ric Pipino, VP of Global Creative for Alterna Haircare

“Blondes can prevent their hair color from fading by using a shampoo and conditioner that are moisturizing and not stripping (e.g., clarifying shampoo). L’Oréal Paris Advanced Haircare has great options for volume, color vibrancy, and repair that are perfect for blondes to counteract fading. Also, be aware to protect your hair color from the sun by wearing hats, scarves, or using uv filters (e.g., L’Oréal Paris Advanced Haircare Color Vibrancy Shampoo and Conditioner). Brassiness is also always a constant battle to prevent and maintain the integrity of your hair’s color and health. If not protected, dullness of the hair color and texture will be the inevitable outcome. L’Oréal Paris EverPure Blonde Brass Banisher is an ammonia free brass reducing gloss that works in 5 minutes and is accessible, effective, and easy to apply.” – Kari Hill, L’Oréal Paris Hair Colorist

“As blonde is a naturally a fragile color, it can easily loose its luster and fade over time. Look for a shampoo that is ultra-nourishing like DESSANGE Paris California Blonde Illuminating Shampoo to keep hair healthy and balanced. Additionally, I recommend using DESSANGE Paris California Blonde Color Correcting Crème –it’s a weekly in-shower treatment, formulated with Linseed Oil and blue pigments, which neutralizes brassiness and nourishes dry, color-treated blonde hair.” -Timothy O’Leary, DESSANGE Paris Stylist

PRODUCTS FOR MAINTENANCE

 

L’Oréal Paris EverPure Blonde Collection

In an effort to bring women back to the look and feel of freshly-colored blonde hair, L’Oréal Paris debuts its first sulfate-free color & care system formulated to reverse unwanted brassy tones and dryness for pure, lustrous blonde after one use.

· Brass Banishing Shampoo & Conditioner ($6.99 each) The EverPure Blonde collection deeply nourishes the hair to remedy dehydration, while the lavender-hue of the three unique formulas counteracts undesirable brassiness. The shampoo leaves hair cleansed and revived while the conditioner helps to eliminate brassiness and dryness. Both formulas are sulfate-free to preserve the integrity of the hair fiber for improved color retention.

· Shade Reviving Treatment ($8.99) Blonde has never shined this brightly. This direct-dye treatment brings hair back to first-day color in just one use.  The sulfate-free formula helps to preserve the integrity of the hair fiber for improved color retention.

Available at mass, food and drug retailers nationwide

DESSANGE Paris California Blonde Collection 

DESSANGE Paris introduces California Blonde Collection, a nourishing hair care system designed to moisturize and help protect color-treated blonde hair. As blonde is a fragile color, it can lose its luster, fading and weakening with time, so it is important to protect color. The special formula, with passionflower extracts, delivers infallible shine and luminosity for a radiant blonde color.

· Illuminating Shampoo & Conditioner ($9.99 each) The brightening shampoo gently cleanses and nourishes hair to enhance shine, color radiance and softness, while the ultra-nourishing conditioner wraps hair with moisture from root to tip, smoothing and taming dry, unruly strands.

Price: $9.99 each, Available at Target.com and Target stores nationwide

· Brass Color Correcting Crème ($11.99) This ultra-nourishing conditioner wraps hair with moisture from root to tip, smoothing and taming dry, unruly strands. A weekly in-shower treatment formulated with Linseed oil and blue pigments to neutralize brassiness and nourish the hair.

· DESSANGE Paris California Blonde Illuminating Elixer ($11.99) This leave-in gel treatment offers a dose of healthy shine and moisture, illuminating color-treated blonde hair.

Available at Target.com and Target stores nationwide

Kérastase Chroma Captive

Lightening your hair color can really take a toll on the hair fiber, thus using the right products to keep hair healthy and protect color is key. The Kérastase Chroma Captive collection utilizes ingredients such as Zinc Gluconate, Linseed Oil, UV Filter, and Vitamin E help to preserve color, shine and hair health. Consisting of Bain Chroma Captive, Masque Chroma Captive, and Fondant Chroma Captive, the collection preserves color depth and shine for up to 40 days.

Price: $39-$62.50, Available at Kerastase-USA.com and Kérastase Salons

Alterna Haircare 

After a drying coloring process, Alterna’s assortment of moisturizing products formulated without Parabens, Sulfates, Phthalates, Synthetic Color, Paraffins, Gluten, DEA/TEA, Phthalates, Mineral Oil and Petrolatum are great for reviving the hair.

· Caviar Anti-Aging Replenishing Moisture Shampoo and Conditioner ($32 each) Its unique formula is built with a trio of Anti-Aging Complex®, Seasilk® and Color-Hold® complex that enrich hair with omega fatty acids and antioxidants to rebalance moisture levels and provide superior protection from UV rays.

· Caviar Moisture: Replenishing Moisture Milk ($30) Clinically proven to absorb instantly and deep condition for 20 X more hydration and a 90% improvement in detangling, its formula also adds elasticity to reduce breakage. Its proprietary formula blends Anti-Aging Complex®, Seasilk® and Color-Hold® to re-infuse hair with omega fatty acids and antioxidants that provide vital nutrients while providing protection from UV rays and other light sources.

· Caviar Anti-Aging Replenishing Moisture Masque ($42) For an intensely hydrating hair treatment, this masque infuses aging hair with the moisture it needs. This masque leaves hair silky, shiny, and youthfully restored. The one of a kind Anti-Aging Complex®, Seasilk® and Color-Hold® formulas give the hair omega fatty acids and antioxidants to re-infuse the hair with vital nutrients, rebalance moisture levels and provide superior protection from UVA/UVB rays and other light sources.

Available at AlternaHairCare.com and Sephora.com